Motion Graphics Design Inspirations and Trends for 2018

Motion graphic design is an excellent visual storytelling tool utilized more and more often. They engage viewers and communicate ideas in a brisk yet captivating manner.

With motion graphics, styles shift over time so it’s important to stay on top of trends. In this post, we’re going to go over a list of the biggest motion graphics trends for 2018.

Let’s get started.

Top Motion Graphics Trends and Examples for 2018

1. 2D and 3D blend in motion graphic design

Motion graphic design videos tend to be all about blending. They often blend images and styles. We've begun to see this utilized increasingly over the last year, and it’ll be a big part of 2018.

We’ll look at this video later to note how combining 2D and 3D creates motion graphics inspiration.

This video for PayPal from SESUCHT takes 2D elements that have a paper-like feel and brings them to life in 3D. The end result is something informative and visually arresting.

Familiar at first in its simplicity, then innovative in its movement.

The motion graphics designer transforms familiar 'paper cut out' type artwork into a 3D motion graphic. This concept fuels the motion graphics inspiration.

Motion graphics videos that combine 2D and 3D art can be very effective

The function of the brand is communicated in the artwork itself. Pretty cool.

Consider also that this motion graphic designer’s work is so strong that you can understand the piece even if you don't speak the language.

Related Reading: 8 Key Takeaways from the Best Explainer Videos

FREE Download: Write an Awesome Explainer Video Script That Converts (Free Template)

Let's talk about soil by IASS Vimeo Channel is another excellent example of mixing 2D and 3D:

Here the 2D and 3D elements combine to create a dynamic bird's eye view.

As we learn data about soil, 2D and 3D motion graphics morph and change before us. It's another excellent example of motion graphic design.

Motion graphic inspiration from the ground up...

What might otherwise seem dry information becomes fascinating to behold. This is often the power and effect of strong motion graphic design work. Adding the blend of 2D and 3D art takes it yet another step forward.

2. Seamless transitions

Seamless transitions are growing in popularity and for good reason. They move fluidly without interruption, pushing attention forward.

Take a look at this Lincoln Luxury ad by Luis Paris:

The work is mesmerizing. The unending flow of the visuals keeps the viewer guessing. When copy comes in with words like “adapt” it nestles right at home within the world of ever-shifting visuals.

Sometimes the copy can help create motion graphic inspiration

Another excellent example is this piece The Confidante by Not To Scale for Hyatt:

This motion graphic design works in some retro feeling design elements. Art deco mixed with nostalgic travel ads.

This motion graphic designer seems to have been inspired by the art and culture of the location

The concept of being whisked away on a whirlwind vacation comes to vibrant life.

Related Reading: How To Create a Successful Branded Content Campaign (with Branded Content Examples)

3. Kinetic Typography in Motion Graphic Design

Again, this is not a new trend, but certainly one that is poised to expand in 2018. You’ve likely seen it in plenty of ads and commercials. It’s cool motion graphic design where the copy is brought to life through dynamic motions.

As you can see in Kinotype by Francois Pellae above, it’s a fairly simple way to reinforce the purpose of copy. In effect it brings words to life.

Here is another good example by motion graphic designer Julio Cargnin Periera titled Be Water, My Friend!:

Both examples tell a visual story using a quote, or copy. They make sure the words aren’t lost on the viewer, and even better, that certain words make more impact.

4. Double exposure as motion graphic inspiration

Double exposure dates back to exposing actual film. However, it’s application in modern motion graphic design work is fresh, creating a dramatic and memorable through overlapping imagery.

The HBO series True Detective featured motion graphic design in it;s opening that was truly a game changer

True Detective Season 1 opening credits featured some of the best motion graphic design, and most effective imagery, you’ll ever see. The story of two detectives haunted by an unsolved heinous criminal conspiracy in the American South is visualized perfectly.

Motion graphics designers expect this double exposure feature will be utilized even more regularly in 2018.

And why not?

By mashing up multiple images the motion graphic designer creates a powerful juxtaposition instantly.

Hopefully this quality of work can inspire other motion graphics ideas.

The church, the detective, and the flames align to tell a story in just one image. One that reflects the exact themes of the piece itself.

5. Retro Motion Graphics Inspiration

Nostalgia is an effective tool. Architecture, interior design, even cocktail culture, all benefit from a familiar retro vibe. So why shouldn't motion graphic design as well?

One tool available is to add grain and noise to a motion graphics video. This helps lend a camera-like quality to the imagery. It breaks up the razor-sharp stiffness of flat imagery to create a more organic effect.

What might have appeared stock can feel retro-familiar and handcrafted. Check out this Ubihom Winter explainer video from SKILZ:

The motion graphic design has a subtle grainy film-like quality. This lends a familiarity to a video about keeping one's home warm, and safe.

This motion graphics video uses grain and noise to convey a familiarity and warmth

The familiarity of something retro can also be cool, or even funny. Take a look at Chrome, VHS recordings and the Illuminati by Arkuma.

In this case, it seems motion graphic inspiration came from VHS ads from the 1980's.

Or was it? This 80’s style makes for very cool motion graphics

The best motion graphic sites to stay in the know

There are further resources for staying abreast with new motion graphic inspiration and trends

Column Five Media put a list together of the best 100 motion graphic examples. It’s a great list to peruse.

You can also easily search for dedicated motion graphics videos on Vimeo channels and Pinterest pages. You can also find cutting-edge motion graphics in music videos as another source of inspiration.

PremiumBeat made a list of the 5 great sites for motion graphics inspiration. These are frequently updated, and include some old title sequences. Another great way to stay to connected to what is out there, and what can inspire.

Wrapping up

Motion graphic design trends will continue to change. The key will always be to link the tools to the messaging. Does blending 2D and 3D art fit the product?

Here the product and motion graphic design meld seamlessly

Can seamless transitions help you convey the intended meaning? Or bring to life material that could come across as dry? Does a retro look spark some motion graphic design inspiration?

Creative possibilities can come alive with this sort of motion graphic inspiration

Motion graphic design videos are the dynamic sequence in a movie that conveys exposition. Pack it with critical information, and then make it as visually exciting as possible.

More and more with motion graphic design, bringing your most creative visual ideation to life is possible.

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