Motion graphic design is an excellent visual storytelling tool utilized more and more often. They engage viewers and communicate ideas in a brisk yet captivating manner.
With motion graphics, styles shift over time so it’s important to stay on top of trends. In this post, we’re going to go over a list of the biggest motion graphics trends for 2018.
Let’s get started.
Top Motion Graphics Trends and Examples for 2018
1. 2D and 3D blend in motion graphic design
Motion graphic design videos tend to be all about blending. They often blend images and styles. We've begun to see this utilized increasingly over the last year, and it’ll be a big part of 2018.
We’ll look at this video later to note how combining 2D and 3D creates motion graphics inspiration.
Familiar at first in its simplicity, then innovative in its movement.
The motion graphics designer transforms familiar 'paper cut out' type artwork into a 3D motion graphic. This concept fuels the motion graphics inspiration.
Motion graphics videos that combine 2D and 3D art can be very effective
The function of the brand is communicated in the artwork itself. Pretty cool.
Consider also that this motion graphic designer’s work is so strong that you can understand the piece even if you don't speak the language.
Related Reading: 8 Key Takeaways from the Best Explainer Videos
Here the 2D and 3D elements combine to create a dynamic bird's eye view.
As we learn data about soil, 2D and 3D motion graphics morph and change before us. It's another excellent example of motion graphic design.
Motion graphic inspiration from the ground up...
What might otherwise seem dry information becomes fascinating to behold. This is often the power and effect of strong motion graphic design work. Adding the blend of 2D and 3D art takes it yet another step forward.
2. Seamless transitions
Seamless transitions are growing in popularity and for good reason. They move fluidly without interruption, pushing attention forward.
The work is mesmerizing. The unending flow of the visuals keeps the viewer guessing. When copy comes in with words like “adapt” it nestles right at home within the world of ever-shifting visuals.
Sometimes the copy can help create motion graphic inspiration
This motion graphic design works in some retro feeling design elements. Art deco mixed with nostalgic travel ads.
This motion graphic designer seems to have been inspired by the art and culture of the location
The concept of being whisked away on a whirlwind vacation comes to vibrant life.
3. Kinetic Typography in Motion Graphic Design
Again, this is not a new trend, but certainly one that is poised to expand in 2018. You’ve likely seen it in plenty of ads and commercials. It’s cool motion graphic design where the copy is brought to life through dynamic motions.
Both examples tell a visual story using a quote, or copy. They make sure the words aren’t lost on the viewer, and even better, that certain words make more impact.
4. Double exposure as motion graphic inspiration
Double exposure dates back to exposing actual film. However, it’s application in modern motion graphic design work is fresh, creating a dramatic and memorable through overlapping imagery.
The HBO series True Detective featured motion graphic design in it;s opening that was truly a game changer
True Detective Season 1 opening credits featured some of the best motion graphic design, and most effective imagery, you’ll ever see. The story of two detectives haunted by an unsolved heinous criminal conspiracy in the American South is visualized perfectly.
Motion graphics designers expect this double exposure feature will be utilized even more regularly in 2018.
And why not?
By mashing up multiple images the motion graphic designer creates a powerful juxtaposition instantly.
Hopefully this quality of work can inspire other motion graphics ideas.
The church, the detective, and the flames align to tell a story in just one image. One that reflects the exact themes of the piece itself.
5. Retro Motion Graphics Inspiration
Nostalgia is an effective tool. Architecture, interior design, even cocktail culture, all benefit from a familiar retro vibe. So why shouldn't motion graphic design as well?
One tool available is to add grain and noise to a motion graphics video. This helps lend a camera-like quality to the imagery. It breaks up the razor-sharp stiffness of flat imagery to create a more organic effect.
The motion graphic design has a subtle grainy film-like quality. This lends a familiarity to a video about keeping one's home warm, and safe.
This motion graphics video uses grain and noise to convey a familiarity and warmth
In this case, it seems motion graphic inspiration came from VHS ads from the 1980's.
Or was it? This 80’s style makes for very cool motion graphics
Related Reading: Sandwich Video Interview on Building Your Unique Agency Voice
The best motion graphic sites to stay in the know
There are further resources for staying abreast with new motion graphic inspiration and trends
Column Five Media put a list together of the best 100 motion graphic examples. It’s a great list to peruse.
You can also easily search for dedicated motion graphics videos on Vimeo channels and Pinterest pages. You can also find cutting-edge motion graphics in music videos as another source of inspiration.
PremiumBeat made a list of the 5 great sites for motion graphics inspiration. These are frequently updated, and include some old title sequences. Another great way to stay to connected to what is out there, and what can inspire.
Motion graphic design trends will continue to change. The key will always be to link the tools to the messaging. Does blending 2D and 3D art fit the product?
Here the product and motion graphic design meld seamlessly
Can seamless transitions help you convey the intended meaning? Or bring to life material that could come across as dry? Does a retro look spark some motion graphic design inspiration?
Creative possibilities can come alive with this sort of motion graphic inspiration
Motion graphic design videos are the dynamic sequence in a movie that conveys exposition. Pack it with critical information, and then make it as visually exciting as possible.
More and more with motion graphic design, bringing your most creative visual ideation to life is possible.
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