Ethos, pathos and logos are modes of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We'll show you how to employ each technique and present some examples along the way.Continue reading Ethos, Pathos & Logos — Definitions and Examples
Cinematography is the art of crafting visuals for motion pictures. It takes years of practice to cultivate a consistent craft and keen eye for filmmaking. That’s what separates great cinematography from cliche movie making. Before honing a craft, a deep knowledge of what it entails is critical.Continue reading What is Cinematography? Defining the Art and Craft
A storyboard is a graphic layout that sequences illustrations and images to tell a story visually. It is the backbone of visual storytelling, helping filmmakers, marketers, and educators communicate their ideas clearly and effectively.Continue reading 46 Storyboard Examples from Movies, Animation, and Games (with FREE Storyboard Templates)
Amood board captures emotion. The best mood board apps help you convey emotions and set the tone for your projects. We’re going to break down the best mood board apps, mood board software, and examples. Plus we’ll provide you with a bunch of mood board templates for free. Continue reading Top 8 Mood Board Apps [with FREE Moodboard Templates]
The best animated movies in history all began with simple sketches. Creating these foundational sketches is the storyboard artist. The decisions and drawings from these artists influence the rest of a film or TV show. But what is a storyboard artist responsible for other than creating sketches? A whole lot. In this article, we’ll take a look at the role and responsibilities of a storyboard artist, how much they are paid for their work, and how to become one. Continue reading What is a Storyboard Artist — Job Description, Duties & Salary
This opening paragraph is a hook to get you to keep reading. And just as a blog post needs to quickly capture the interest of a reader, a screenplay needs to grab the attention of its audience. Scripts with great hooks are more likely to be read all the way through, and scripts that are read all the way through are more likely to turn into movies. In this post, we teach you how to write the first ten pages of a screenplay. Are you hooked?Continue reading How to Write the First Ten Pages of a Screenplay
Many screenwriters are praised for their witty and captivating dialogue. A skill that is far too underappreciated, however, is the ability to effectively incorporate action within a dialogue scene. Let’s take a look at how to write action breaks in dialogue and why using action within dialogue can immediately make a scene better. Continue reading How to Write Action Breaks in Dialogue — Examples & Tips
Imagine watching Inception with no explanation of dream levels—confusing, right? Now, picture Blade Runner spoon-feeding Deckard’s backstory through narration—just as frustrating. That’s the challenge of exposition in a story: delivering information without losing the audience’s interest. What is Exposition? It’s the way stories reveal important details over time, shaping how engaged we feel. When done well, it pulls us deeper into a story; when done poorly, it takes us out of it. In this article, we’ll break down exposition and explore how different storytelling mediums use it effectively.Continue reading What is Exposition — You Can’t Escape It But You Can…
Screenplays are a unique and often challenging medium for storytelling because they are essentially stories on the page made for the screen. It can be difficult for screenwriters to communicate the visuals of a film through screenwriting, but one of the best tools they have to do this is the slug line. They are used in various ways to communicate effectively and efficiently to the reader. Let’s examine how to write sluglines into a screenplay. Continue reading How to Write Sluglines — Scene Heading Format & Creative Uses
Utilizing spreadsheet formulas for call times can speed up the process of creating call sheets, but for many AD's and Production Unit folks, formulas can be intimidating. In this article, we're going to show you how to setup Excel formulas for staggering call times automatically. Continue reading Staggering Call Time Formulas for Your Next Call Sheet
