What is Film Distribution — The Ultimate Guide for Filmmakers

Stages of Film Production Film Financing Film Production Pre-Production Post-Production Film Distribution Film Marketing Distribution is an integral part of the film industry; without it, a film doesn’t get seen. Yet for many filmmakers starting out their careers, the distribution process is murky and intimidating. This is compounded by film distribution’s rapidly shifting status in… Continue reading What is Film Distribution — The Ultimate Guide for Filmmakers

What is Film Marketing — How to Sell Movies to an Audience

Stages of Film Production Film Financing Film Production Pre-Production Post-Production Film Distribution Film Marketing Making a movie is an extraordinary accomplishment that requires skill, perseverance, and a little bit of luck. But just because you’ve made a movie doesn’t mean anyone is going to see it. That’s where marketing comes in. What is film marketing?… Continue reading What is Film Marketing — How to Sell Movies to an Audience

What is Product Placement in Movies and TV — With Examples

Cinematography Terms Screenwriting Terms Film Terms Film Crew Positions Ever noticed how your favorite character in a TV show always seems to be sipping from a certain brand of coffee or how the hero in a blockbuster movie never fails to drive the same flashy car? It’s not by chance.  This is the subtle art of… Continue reading What is Product Placement in Movies and TV — With Examples

Ethos, Pathos & Logos — Definition and Examples of Persuasive Advertising Techniques

Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading Ethos, Pathos & Logos — Definition and Examples of Persuasive Advertising Techniques

What is a Film Still and What are They Used For?

Cinematography Terms Screenwriting Terms Film Terms Film Crew Positions A still is not merely a static image; it captures a single frame of a movie, encapsulating a world of emotions and stories within its boundaries. These seemingly simple snapshots hold immense power within the realm of cinema. In this article, we explore the captivating complexities of film… Continue reading What is a Film Still and What are They Used For?

What Are Upfronts in TV — How Advertising Works in Television

Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts taking place every Spring in New York. But what are… Continue reading What Are Upfronts in TV — How Advertising Works in Television

How to Make a Brand Mood Board — Examples and Techniques

Mood Board EssentialsOpen menu Top Mood Board Apps What is a Mood Board How to Make a Mood Board Mood Board Layout Mood Board Template Mood Board Examples How To Mood BoardOpen menu Fashion Mood Board Aesthetic Mood Board Writer Mood Board Photography Mood Board Interior Design Mood Board Digital Mood Board Graphic Design Mood… Continue reading How to Make a Brand Mood Board — Examples and Techniques

What is a Cult Classic — The Allure of Fringe Films

Cinematography Terms Screenwriting Terms Film Terms Film Crew Positions In cinema, there exists a niche that often goes unnoticed by the mainstream yet holds a magnetic allure for those who discover it: the realm of cult classics. These films may not have garnered immediate acclaim or box office success, but over time, they’ve managed to… Continue reading What is a Cult Classic — The Allure of Fringe Films