Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It all comes down to timing. One of today’s most relevant "advanced techniques" is the concept of kairos, or acting at the opportune moment. In this post, we’ll give you a kairos definition, useful kairos examples, and a firm grasp of lofty concepts. Get ready to hone your timing to make stronger advertising videos.Continue reading What is Kairos in Rhetoric — Definition and Examples Explained
who couldn’t use a little more power in their powers of persuasion? Whether you’re a video advertiser, MBA student, or high school sophomore trying out for the debate team, you need to know how to win over your audience. One of the best ways to do this is with ethos. But what is ethos? It can be the quickest way to cut through clutter and establish trust with your audience. In this post, we’ll provide you with a straightforward ethos definition, plenty of useful ethos examples, and an easy grasp of heavy concepts. By the end of this article, you’ll…
Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three modes of persuasion that endure to this day. Aristotle’s “rhetorical triangle” — ethos, pathos, and logos — continues to fuel the best in advertising. So, what is pathos? We’ll give you a pathos definition, lots of useful pathos examples, and a practical grasp of the heavy…
Want to get in your audience’s head? Whether you’re making a video, selling a product, or giving a speech, you need to know how to win over the crowd with common sense — to make them think. And one of the most successful ways to achieve this is with something Aristotle called "logos." Sounds like a good plan, but how? We’ll give you a logos definition, loads of logos examples, and a solid grasp of heavy concepts. Get ready to produce more compelling content that will convince any audience to do your bidding.Continue reading What is Logos — Definition and Examples…
Distribution is an integral part of the film industry; without it, a film doesn’t get seen. Yet for many filmmakers starting out their careers, the distribution process is murky and intimidating. This is compounded by film distribution’s rapidly shifting status in the age of streaming. So what is film distribution? How does it work, what is its history, and what is its future?Continue reading What is Film Distribution — The Ultimate Guide for Filmmakers
If you own a business, there’s no excuse for not running Instagram ads. They are by far the most critical piece of your campaign. You can run your campaigns on all other social platforms, but nothing will have the reach or engagement, quite like an Instagram ad. Why? Let’s check it out. Continue reading Instagram Ads: The Complete Guide to Advertising on Instagram
Small business advertising ideas can be hard to come by. On the one hand, you need to reach out to a local community and connect with them. But your budget might be tight and your time...even tighter. But luckily, there are ways that allow you to accomplish what you want, regardless of time and budget. Today, let’s take a look at how one of the most well-known (and well-marketed) celebrities in the world, uses certain techniques to create winning advertising. Apply these strategies and your next ad campaign could be a real slam dunk.Continue reading Small Business Advertising Ideas from…
Ithink we can agree that the ads are oftentimes the most exciting and emotional posts on social media. Good content is good content, plain and simple. As new media platforms have taken up a huge percentage of our collective cultural experience, social media advertising has become a legitimate, prominent, and cost-effective way to reach consumers. But getting started in social media advertising can be daunting for any business or creative agency that comes late to the game. But the basics are simple and the varied types of social media advertising are some of the best ways for brands to engage…
By now, everyone knows that it's critical for every brand to have a social media presence. Learning to post videos to Twitter is essential for successful media presence. Continue reading How to Post Videos on Twitter [5 Essential Tips]
W ith more than one billion people actively using Facebook, it's hard to justify not using Facebook video ads as a platform to reach consumers and expand brand awareness. Using Facebook video ads increases the value of your marketing by scores. But how often do you scroll through Facebook and immediately move on when a video ad pops up? Probably all of the time. So how do you make Facebook video ads that work? Let’s jump in Continue reading How and Why To Make Facebook Video Ads That Work
