The Rule of Six: How to Edit Effectively with Walter Murch’s Eye Trace
Directors and cinematographers shoot with purpose, as they match their technical shot choices with the intended tone or emotion of the story. Of course, they’re not the only ones making…
Sound Recording Basics For Video Production
An audience may sit through poor picture quality, but they will rarely tolerate flawed poor sound. It is more than 50 percent of your project. In this post, we’re going to…
Directing Styles Explained: The Genius of David Fincher Movies
If you’re familiar with David Fincher movies, you know they focus on serial killers, robbers, brawlers, and murderers alike. You might also know that he has a reputation for being…
How to Break Down a Script (with FREE Script Breakdown Sheet)
Y ou’ve got the green light. Your shoot is coming up. Your next task? Create a script breakdown. The script breakdown identifies the shooting requirements of every scene and tees up your…
How Dan Harmon’s Story Circle Can Make Your Story Better
T he Story Circle is a classic example of story structure and the Hero’s journey, and its the reason filmmakers like Steven Spielberg and Christopher Nolan seem to consistently build great…
8 Character Archetypes in Literature & Movies: Complete List & Examples
Looking for information on character archetypes? Want a list that provides the different types of character archetypes with examples from popular movies and literature? You’ve come to the right place. This post…
The Best Free Screenwriting Software for Professional Script Writing
StudioBinder presents our free screenwriting software. Our software guides you through the creation of professionally formatted scripts, and, at long last, delivers a truly holistic production solution. Seamlessly go from development…
The Filmmaker’s Guide to The Clio Advertising Awards
Movies have the Oscars, Music has the Grammys, and Sports have the ESPYs. Commercials have the Clios. Winning a Clio is a huge honor for a brand and an agency,…
How to Post Videos on Twitter [5 Essential Tips]
By now, everyone knows that it’s critical for every brand to have a social media presence. Learning to post videos to Twitter is essential for successful media presence. But, far too…
Write a Movie Synopsis that Makes Readers Salivate [with FREE Synopsis Template]
Logline, synopsis, treatment, outline, epic poem — do you know the difference? We threw in that last one for kicks, but when you’re writing and selling a screenplay (or a…
7 Best Script Writing Software for Professional Screenwriters
If you’re new to script writing, getting started can be a daunting task. Creating an accurately formatted screenplay requires scriptwriting software. Some of the options out there can cost a bundle. We’ll…
The Logos Definition: The Best Logos Commercial Examples for Video Creators
Want to get in your audience’s head? Whether you’re making a video, selling a product, or giving a speech, you need to know how to win over the crowd with…
The Pathos Definition: Pathos Advertisement Examples and Aristotle Rhetoric
Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make…
How Creative Advertising Agency Poolhouse Produces Video Content
Creative agencies know that multiple campaigns hit at once. When producing advertising and marketing videos at the highest levels, nothing can slip through the cracks. So how do successful creative agencies…
What is Ethos? The Best Advertising and Commercial Examples that Define Ethos
w ho couldn’t use a little more power in their powers of persuasion? Whether you’re a video advertiser, MBA student, or high school sophomore trying out for the debate team, you…
Directing Styles Explained: Quentin Tarantino Tips and Techniques
I s there any filmmaker whose personality is more apparent when you watch his films than Quentin Tarantino? In his own quirky way, Tarantino has introduced us to some of the…
3 Ways To Make Your Film Blocking More Interesting
Film blocking is arguably one of the most important things a Director must do on set. Think of it as a carefully choreographed dance where the camera and subject move…
What is Telos: The Ultimate Guide to Understand Telos for Video Marketing
Want to make more compelling videos? Whether you’re directing a commercial, launching an ad campaign, or developing branded content, you need a clear purpose. You also have to appreciate that…
The Kairos Definition: Understanding Kairos Rhetoric & Kairos Meaning
Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It…
22 Screenwriting Tips for Better Movie Dialogue in your Scripts
You’ve written a pretty good script, but you know it could be GREAT. Could better dialogue be that missing piece? Want screenwriting tips that will help you write better dialogue? How about…
How to Find Award-Worthy Script Ideas from The Public Domain
Most Hollywood films and television shows are based off “Intellectual Property,” or “I.P.” Free intellectual property comes from the public domain. People are more likely to buy a ticket for…
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