HomeEthosPathoslogosTelosKairos Want to make more compelling videos? Whether you’re directing a commercial, launching an ad campaign, or developing branded content, you need a clear purpose. You also have to appreciate that viewers approach your content with goals of their own. Meeting in the middle is where marketing and advertising magic happens.Continue reading What is Telos:… Continue reading What is Telos: The Ultimate Guide to Understand Telos for Video Marketing
T he race is on to find the next creative digital advertising trends.Continue reading The Best Creative Digital Advertising Trends For 2023
Film and video productions are hectic! Having the right production management software sets the tone for how organized and efficient your shoot will be.Continue reading 6 Best Production Management Software for Video & Film (2023)
W hen brands tackle important issues, and use their massive reach to spread positivity, they create win-win content for their viewers. Making inspiring ads is no easy task. But if you start with a genuine message and a firm understanding of how advertising techniques work, you can naturally stir up emotional responses from your audience.… Continue reading The Most Inspiring Ads For 2023 That Every Agency Should See
You’ve heard stories about studios paying millions of dollars for scripts. Probably prompting the deserved question, “How much do screenwriters make?” Today, we’re going to take a look at the events that got the spec market to where it is today. But we’ve got the insider’s perspective, and we’ve done the research. You’ll leave this… Continue reading Screenwriter Salary: How Much Do Screenwriters Really Make in 2023
HomeEthosPathoslogosTelosKairos Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three… Continue reading What is Pathos — Examples of Pathos in Video Advertisement
Download the Film Location Release Form Template, FREE.Planning to secure a shooting location for a film project? Download this location release template for peace of mind. Download Now Location Release DetailsWhat does the location release template include?Standard, professional legal formattingCustomizable areas are conveniently called out in red.Based on popular location release form by IndyMogul.Brief enough… Continue reading Download a Free Film Location Release Form Template
I think we all can agree, screenwriting contests can be useful tools for both new writers and those with experience under their belts. They’re excellent ways to get noticed, but some of the contests out there can’t take you as far as some others. So what are the best screenwriting contests to enter? Continue reading 14… Continue reading 14 Best Screenwriting Contests You Need to Enter Now
HomeEthosPathoslogosTelosKairos w ho couldn’t use a little more power in their powers of persuasion? Whether you’re a video advertiser, MBA student, or high school sophomore trying out for the debate team, you need to know how to win over your audience.Continue reading What is Ethos? The Best Advertising and Commercial Examples that Define Ethos
Every story ever created started with one thing: an idea. Now, how that idea is developed and brought to life changes from person to person because everyone’s “process” is different. We’re going to use StudioBinder to brainstorm an idea for a script and show you how the application features will help in the process. Why… Continue reading How to Brainstorm an Idea in StudioBinder
Crewing up for a film shoot can mean hiring for quite a few different positions. Luckily, there are tons of talented members of the film and television industry, at every level, waiting to work with you.Continue reading How to Find and Hire the Best Film Crew: The Definitive Guide
Choosing to work with Hollywood’s unions is a major decision for any filmmaker or producer. There are pros and cons to joining or not joining. The choices you make at the start could have far-reaching consequences for your film. If you make the wrong decision, you may find yourself in unchartered waters. Your crew members may… Continue reading Ultimate Guide to Working with Unions: Grieved and Flipped
Every time I finish a film, I always hear this question: “What are your next short film ideas?” Whenever I hear it, my brow furrows, my palms start to sweat, and I squeeze out an apologetic shrug. Continue reading Finding the Best Short Film Ideas that Level Up Your Career
