The Most Inspiring Ads For 2021 That Every Agency Should See

W hen brands tackle important issues, and use their massive reach to spread positivity, they create win-win content for their viewers. Making inspiring ads is no easy task. But if you start with a genuine message and a firm understanding of how advertising techniques work, you can naturally stir up emotional responses from your audience.… Continue reading The Most Inspiring Ads For 2021 That Every Agency Should See

Screenwriter Salary: How Much Do Screenwriters Really Make in 2021

You’ve heard stories about studios paying millions of dollars for scripts. Probably prompting the deserved question, “How much do screenwriters make?” Today, we’re going to take a look at the events that got the spec market to where it is today. But we’ve got the insider’s perspective, and we’ve done the research. You’ll leave this… Continue reading Screenwriter Salary: How Much Do Screenwriters Really Make in 2021

Ethos, Pathos & Logos: Persuasive Advertising Techniques (2021)

HomeEthosPathoslogosTelosKairos Ethos, pathos and logos are techniques of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We’ll show you how to employ each of the techniques and present some awesome examples along the way.Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques… Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques (2021)

13 Best Screenwriting Contests You Need to Enter Now

I think we all can agree, screenwriting contests can be useful tools for both new writers and those with experience under their belts. They’re excellent ways to get noticed, but some of the contests out there can’t take you as far as some others. So what are the best screenwriting contests to enter? Continue reading 13… Continue reading 13 Best Screenwriting Contests You Need to Enter Now

Production Assistant Job Description & Duties: A Producer’s Guide

Production assistants are integral to a shoot whether it’s for a film, TV show, music video, or commercial, but it’s hard to learn an entry-level job when you can’t get your foot in the door. You may be looking to book your first PA gig, or you’ve already had a few production assistant jobs but… Continue reading Production Assistant Job Description & Duties: A Producer’s Guide

Ultimate Guide to Working with Unions: Grieved and Flipped

Choosing to work with Hollywood’s unions is a major decision for any filmmaker or producer. There are pros and cons to joining or not joining. The choices you make at the start could have far-reaching consequences for your film. If you make the wrong decision, you may find yourself in unchartered waters. Your crew members may… Continue reading Ultimate Guide to Working with Unions: Grieved and Flipped

The Logos Definition: The Best Logos Commercial Examples for Creatives

HomeEthosPathoslogosTelosKairos Want to get in your audience’s head? Whether you’re making a video, selling a product, or giving a speech, you need to know how to win over the crowd with common sense — to make them think. And one of the most successful ways to achieve this is with something Aristotle called “logos.”  Sounds like… Continue reading The Logos Definition: The Best Logos Commercial Examples for Creatives

The Pathos Definition: Pathos Advertisement Examples and Aristotle Rhetoric

HomeEthosPathoslogosTelosKairos Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three… Continue reading The Pathos Definition: Pathos Advertisement Examples and Aristotle Rhetoric

What is Telos: The Ultimate Guide to Understand Telos for Video Marketing

HomeEthosPathoslogosTelosKairos Want to make more compelling videos? Whether you’re directing a commercial, launching an ad campaign, or developing branded content, you need a clear purpose. You also have to appreciate that viewers approach your content with goals of their own. Meeting in the middle is where marketing and advertising magic happens.Continue reading What is Telos:… Continue reading What is Telos: The Ultimate Guide to Understand Telos for Video Marketing

161 Creative YouTube Video Ideas to Try [with FREE Channel Ideas List]

YouTube has over a billion users worldwide. So it’s essential to make a YouTube channel if you want to build a following. But with so many video formats out there, it can be a struggle to know which YouTube video idea is best for your brand. Well struggle no more! We’ve assembled a list of the… Continue reading 161 Creative YouTube Video Ideas to Try [with FREE Channel Ideas List]

How to Write a Montage in a Script — Formatting For Various Locations

You’ve got a great idea for a montage. But what does it look like on the page? Figuring out how to write a montage in a script the “right” way is a common concern. There isn’t one definitive way to write a montage. You have plenty of industry-standard options. We’ll cover all of them in this… Continue reading How to Write a Montage in a Script — Formatting For Various Locations

24 Best Pixar Shorts That You Need to Watch

Pixar shorts inspire imagination. They win awards. They deliver the goods. We’ve watched and compiled the best 21 Pixar short films right here, from the first Pixar movie to the most recent. They’re sure to entertain, trigger creativity, and — for filmmakers — spark short film ideas of your own. Storytellers, take heed: there’s a… Continue reading 24 Best Pixar Shorts That You Need to Watch

The 8 Best Free Casting Websites

Casting websites have forever changed the production process.  It used to be that the aspiring actor, with their trusty headshot in tow, would make the rounds to casting offices, not quite sure what to expect. Thanks to the wonders of technology, actors now have an abundance of online resources to find legitimate casting opportunities. Here’s a look… Continue reading The 8 Best Free Casting Websites

15 Best Inciting Incident Examples for Screenwriters and Directors

We all know every story starts at the beginning, right? But what’s the thing that truly starts every story? The answer is the inciting incident. It’s a critical element to all narratives. This is true if you’re writing a half-hour sitcom, an epic action movie, or a small rom-com set in your apartment.Continue reading 15… Continue reading 15 Best Inciting Incident Examples for Screenwriters and Directors

The Kuleshov Effect Explained (and How Spielberg Subverts it)

Movies and television are incredible because they can transport us into a world of wonderment. Today we’re going to go over the Kuleshov Effect and how the greatest director of all time, Steven Spielberg, put his own twist on the editing technique for his personal stamp.Continue reading The Kuleshov Effect Explained (and How Spielberg Subverts… Continue reading The Kuleshov Effect Explained (and How Spielberg Subverts it)