Ithink we can agree that the ads are oftentimes the most exciting and emotional posts on social media. Good content is good content, plain and simple. As new media platforms have taken up a huge percentage of our collective cultural experience, social media advertising has become a legitimate, prominent, and cost-effective way to reach consumers. But getting started in social media advertising can be daunting for any business or creative agency that comes late to the game. But the basics are simple and the varied types of social media advertising are some of the best ways for brands to engage ...
Highly successful video companies start with a strong production company business plan. Whether your company has been around for a while, or you're a freelancer ready to take your services to the next level, this post will provide you with actionable strategies for success to compete more effectively right now. (more…)
Small business advertising ideas can be hard to come by. On the one hand, you need to reach out to a local community and connect with them. But your budget might be tight and your time...even tighter. But luckily, there are ways that allow you to accomplish what you want, regardless of time and budget. Today, let’s take a look at how one of the most well-known (and well-marketed) celebrities in the world, uses certain techniques to create winning advertising. Apply these strategies and your next ad campaign could be a real slam dunk. (more…)
Rhetorical EssentialsPathosethoslogosTelosKairoswho couldn’t use a little more power in their powers of persuasion? Whether you’re a video advertiser, MBA student, or high school sophomore trying out for the debate team, you need to know how to win over your audience. (more…)
Screenwriting software that composes your whole productionWrite, share, and collaborate to create professionally formatted screenplays. Seamlessly connect scripts to the world’s leading production software. All in one hub.TAKE THE TOURHow it WorksPATH TO PRODUCTIONFrom script to pre-production with a click. With StudioBinder screenwriting software, you can write your script natively within StudioBinder’s complete pre-production planning solution. Go from script to shooting schedules, shot lists, breakdown reports, and more — all in one writing and production planning solution.Making changes as you go? No problem. Sync and resync your script whenever you want to instantly update across every feature.Screenplays require creative workflow ...
Hiring a film crew can be a daunting task. You have a lot of critical positions to fill. Where should you post film jobs? How can you be sure to find quality candidates? How can you vette them? (more…)
We’ve noticed a shift in content throughout the digital age. Filmmakers spend years studying traditional filmmaking only to find that some viewers now prefer web-based content over traditional film and TV. (more…)
Film and video productions are hectic! Having the right production management software sets the tone for how organized and efficient your shoot will be. (more…)
There are billions of videos on YouTube right now. If you're a content creator, it can be hard to get noticed! But if you carefully apply smart branding strategies, you can stand out of the pack and build a base. It's easier than you may think. Today we're going to go over ten brand strategies to help your video content rise above the rest. (more…)
T he actual writing of your script is the fun part. But, just like any form of writing, you have to know where you’re going first. Organization is important. That's where a script outline comes into play. Understanding your central character’s desire, and capturing the scenarios they attract for themselves, should guide that process. There is no straightforward way to know how to outline a screenplay. But these tried-and-true guidelines will help you crack the structure for your character’s journey. (more…)
When brands tackle important issues, and use their massive reach to spread positivity, they create win-win content for their viewers. Making inspiring ads is no easy task.But if you start with a genuine message and a firm understanding of how advertising techniques work, you can naturally stir up emotional responses from your audience.In today’s post, we’ll look at some stunning and recent inspiring ads. We’ll focus on why their techniques delivered such inspirational advertisements. (more…)
It’s incredibly hard to make any movie, but a perfect movie? That’s nearly impossible without a great set of script notes. Today we'll learn how script notes catapulted Back to the Future into theaters and changed history forever. Travel with us as we talk about casting, rewrites, and the development process. Hop in! Where we’re going, we don’t need roads! (more…)
Writing a great character arc is a challenge. Great characters and their arcs are what drive a plot, make a story relatable, and memorable. In this post, we're going to teach you how to write a great character arc using a tool we created called the Story Speedometer. It's the fastest way to make sure your character arc is dynamic and compelling. We'll also discuss some excellent character arc examples along the way. Let's floor it! (more…)
There are so many screenwriting books out there that claim to be the best, so how do you know which ones to buy? Today we’re going to go through what I think are the very best screenwriting books. We'll help you discover how each screenwriting book can help you break your story and open new doors in your career.Some people do a top ten screenwriting books list. We went with fifteen. These books are the sort of resources that writers at all stages of the process, and in all stages of their career turn when they need a little insight. So ...
W e live in an era dominated by shareable content, and one of the fastest growing platforms for this kind of content? YouTube. That's why every day countless people want to know how to make a YouTube channel. Starting a YouTube channel isn't that hard, but laying the groundwork for an effective one, that will reach your target audience and cut through all the noise? That's hard. (more…)
Plot structure is the most critical thing about a movie.Plot structure is what keeps your script, and movie, compelling. It keeps your audiences entertained. It keeps any reader reading. (more…)
The Story CircleElevate your narrative with a simple eight-step guide and worksheet.Who is Dan Harmon?Dan Harmon is the mastermind behind the Story Circle. Currently an executive producer at Rick and Morty, he also created and ran the NBC show Community. Dan consolidated Joseph Campbell's classic Hero's Journey from 17+ steps into a more contemporary set of 8. We created a helpful guide so writers (like you!) can create compelling narratives focused on driving the story forward through character development.Dan Harmon @danharmonWatch: How The Dark Knight Completes the Story CircleSubscribe to our YouTube ChannelBut how does the Story Circle actually work?1. YouThe first thing you need ...
The late Stephen Hawking said, “Science is beautiful when it makes simple explanations of phenomena.” This sentiment rings true for advertisers as well. When a brand has a product or service they are looking to promote, they want a tool that easily informs customers about its benefits. This is where explainer videos come in handy. (more…)
Download your FREE Film Treatment TemplateBefore you write your screenplay, you need a solid film treatment template to nail down both plot and structure.Made with Google DocsIncludes everything a film treatment template needs to get you ready to write.Watch: How to Write a Treatment for Film and TV Curious about writing an awesome film treatment? Learn how to write a film treatment.A film treatment template that has the essentialsThe film treatment template provides the structure you need to evoke the vision of your story.Film Treatment Template Includes:Structured layout with easy-to-read textDedicated spots for your logline, characters and synopsisExample of Blade Runner to ...
GoPro is the world's most versatile camera. So why don’t more filmmakers use it? The GoPro does get plenty of use. (more…)