Development

The Best Super Bowl Commercials: What Creatives Can Learn

W hat were the best super bowl commercials this year? Not just the good ones, but the best ones. From the halftime show to shouting at your friend for not buying the right guacamole, the Super Bowl is an American tradition that brings in 112.3 million viewers this year. But in many cases, as recent polls… Continue reading The Best Super Bowl Commercials: What Creatives Can Learn

Matt Vasiliauskas

How to Create a TV Show Pitch Bible that Sells [with FREE Show Bible Template]

You have a great idea for a TV show. That’s why you’re here. You know what the pilot is going to be. The big twist at the end of season one. How about the Second season, and the third, and fourth. And the spinoff? The prequels? The movie?Continue reading How to Create a TV Show… Continue reading How to Create a TV Show Pitch Bible that Sells [with FREE Show Bible Template]

StudioBinder

How To Create a Successful Branded Content Campaign [with Branded Content Examples]

T he phrase branded content has been tossed around in recent years with many people scratching their heads as to what it is. Branded content uses the elements of storytelling to integrate a company’s message into a marketing campaign. It seems simple, but this effective technique can reach your audience’s hearts in a way even the most well-crafted ad never… Continue reading How To Create a Successful Branded Content Campaign [with Branded Content Examples]

Matt Vasiliauskas

Crowdfunding Movies: How I Raised $18,617 in Short Film Funding

M ost filmmakers I know have tried and failed at crowdfunding. I failed, too, on my first attempt. But every time I researched shot film funding, crowdfunding was one of the first recommendations. It has become a ubiquitous film funding technique. So, I tried crowdfunding again. I studied successful crowdfunding campaigns and took courses on strategy. Ultimately… Continue reading Crowdfunding Movies: How I Raised $18,617 in Short Film Funding

Arnon Shorr

The Best Creative Brief Template For Video Agencies [Free Download]

You need a killer creative brief in order to get new clients. But figuring out what to say and how much is often as tricky as producing your final product. In this post, we break down what to include, what to leave out, and give you the best creative brief template download.Continue reading The Best Creative Brief… Continue reading The Best Creative Brief Template For Video Agencies [Free Download]

AJ Unitas

8 Takeaways From The Best Explainer Videos

Turning the classic elevator pitch into two minute feats of creativity, explainer videos are an invaluable marketing tool. There’s also a million of them. Whether you’re just starting your explainer video script or are starting your explainer video production, you can always learn something from the best explainer videos.Continue reading 8 Takeaways From The Best… Continue reading 8 Takeaways From The Best Explainer Videos

AJ Unitas

4 Ways to Decrease Entertainment Insurance Liabilities on Set

Casting actors. Hiring crew. Scouting locations. If not done correctly, pre-production is where some projects can collapse in on themselves, costing investors and distributors precious time and tons of money. To guard against these types of events, producers purchase entertainment insurance and completion bonds to ensure the show goes on.Continue reading 4 Ways to Decrease… Continue reading 4 Ways to Decrease Entertainment Insurance Liabilities on Set

Cameron Woodward

A Guide to Crowdfunding Films: Part 1 — Choose the Best Crowdfunding Platform

The barrage of successful film crowdfunding stories may lead many filmmakers to believe crowdfunding is easy money. The truth is that it requires the same level of research and prep a film production requires. In this post we’ll compare some of the top crowdfunding platforms geared for film projects so you can identify the best… Continue reading A Guide to Crowdfunding Films: Part 1 — Choose the Best Crowdfunding Platform

H. Nelson Tracey