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Development
The Best Up-and-Coming Directors Every Producer Needs to Know
If you’re a producer, you likely pay close attention when noteworthy film festivals post their schedules. Among other things, you’re probably looking for the best up-and-coming directors for your own project slate. (more…)
How to Make a Commercial by Mastering Persuasive Ads in 5 Steps
So you want to know how to make a commercial for your brand. Maybe you know what idea you want but are unsure of how to best concept and shoot it. (more…)
The Best Super Bowl Commercials: What Creatives Can Learn
W hat were the best super bowl commercials this year? Not just the good ones, but the best ones. From the halftime show to shouting at your friend for not buying the right guacamole, the Super Bowl is an American tradition that brings in 112.3 million viewers this year. But in many cases, as recent polls suggest, it’s the Super Bowl commercials that unite viewers around the screen of their choice. (more…)
How to Create a TV Show Pitch Bible that Sells [with FREE Show Bible Template]
You have a great idea for a TV show. That's why you're here. You know what the pilot is going to be. The big twist at the end of season one. How about the Second season, and the third, and fourth. And the spinoff? The prequels? The movie? (more…)
The Best Creative Digital Advertising Trends For 2020
The race is on to find the next creative digital advertising trends. (more…)
How To Create a Successful Branded Content Campaign [with Branded Content Examples]
The phrase branded content has been tossed around in recent years with many people scratching their heads as to what it is.Branded content uses the elements of storytelling to integrate a company’s message into a marketing campaign.It seems simple, but this effective technique can reach your audience’s hearts in a way even the most well-crafted ad never could. Here’s everything you need to know about branded content -- including branded content examples and how to use it for your own brands! (more…)
Crowdfunding Movies: How I Raised $18,617 in Short Film Funding
Most filmmakers I know have tried and failed at crowdfunding. I failed, too, on my first attempt. But every time I researched shot film funding, crowdfunding was one of the first recommendations. It has become a ubiquitous film funding technique.So, I tried crowdfunding again. I studied successful crowdfunding campaigns and took courses on strategy. Ultimately I raised over $18,500 in short film funding for “The Pirate Captain Toledano.” Crowdfunding can be an incredibly powerful film funding tool - if you do it right.Here are some of the most important things I learned from my crowdfunding campaign. These are strategies and ...
How to Develop Your Brand: An Interview with Sandwich Video
Adam Lisagor never wanted to be in front of the camera. To this day, he’s a little surprised his clients request that he be in front of the camera for their digital marketing. (more…)
How to Spark Client Feedback That’ll Improve Your Video
Clients have every right to be part of a comprehensive feedback process (they are the ones signing the check, after all), but engaging them fully can actually improve the work you do together. (more…)
The Best Creative Brief Template For Video Agencies [Free Download]
You need a killer creative brief in order to get new clients. But figuring out what to say and how much is often as tricky as producing your final product. In this post, we break down what to include, what to leave out, and give you the best creative brief template download. (more…)
8 Takeaways From The Best Explainer Videos
Turning the classic elevator pitch into two minute feats of creativity, explainer videos are an invaluable marketing tool. There’s also a million of them. Whether you’re just starting your explainer video script or are starting your explainer video production, you can always learn something from the best explainer videos. (more…)
4 Ways to Decrease Entertainment Insurance Liabilities on Set
Casting actors. Hiring crew. Scouting locations. If not done correctly, pre-production is where some projects can collapse in on themselves, costing investors and distributors precious time and tons of money. To guard against these types of events, producers purchase entertainment insurance and completion bonds to ensure the show goes on. (more…)
The ABC’s of SAG Exhibit G: A Complete Step-by-Step Guide
So someone forwarded you a production time report (aka the “SAG Exhibit G”) to fill out for your production, and you have no idea where to start? Fear not! You have come to the right place. This quick and easy guide will walk you through everything you need to know. (more…)
Crowdfunding Films Part 2 — Prepping Your Campaign
So you want run a crowdfunding campaign. You've already done your homework of identifying the best crowdfunding platform for your film project. Now what? In Part 2 of our series we're going to explore the preparation required to organize a successful film crowdfunding campaign. (more…)
A Guide to Crowdfunding Films: Part 1 — Choose the Best Crowdfunding Platform
The barrage of successful film crowdfunding stories may lead many filmmakers to believe crowdfunding is easy money. The truth is that it requires the same level of research and prep a film production requires. In this post we'll compare some of the top crowdfunding platforms geared for film projects so you can identify the best fit. (more…)
