T he phrase branded content has been tossed around in recent years with many people scratching their heads as to what it is. Branded content uses the elements of storytelling to integrate a company’s message into a marketing campaign. It seems simple, but this effective technique can reach your audience’s hearts in a way even the most well-crafted ad never could. Here’s everything you need to know about branded content -- including branded content examples and how to use it for your own brands! Continue reading 4 Best Branded Content Examples and Campaigns
What were the best super bowl commercials this year? Not just the good ones, but the best ones. From the halftime show to shouting at your friend for not buying the right guacamole, the Super Bowl is an American tradition that brings in 112.3 million viewers this year. But in many cases, as recent polls suggest, it’s the Super Bowl commercials that unite viewers around the screen of their choice. Continue reading 3 Best Super Bowl Commercials | Inspirational Super Bowl Ads
Winston Churchill once said, “Let our advance worrying become advance thinking and planning.” With our free online Gantt chart and Gantt chart software, you can let your advance worrying become planning. Just like the Prime Minister would have wanted.Continue reading Create a Free Online Gantt Chart | StudioBinder’s Gantt Chart Software
Director Alfonso Cuarón once said, “I’m interested in new worlds, new universes, new challenges.”Continue reading 8 Best Alfonso Cuarón Movies Ranked (2026)
Pablo Picasso once said, “Our goals can only be reached through the vehicle of a plan. There is no other route to success.” In the production world, every component depends on a clear, well-organized timeline. With the dawn of the online timeline creator, crew members can now easily structure and navigate the complex elements of a project.Continue reading How to Create a Free Video Production Timeline
You’re ready to produce your corporate video. The deadline is approaching and it’s time to plan your shoot. A pen, notepad, and keen memory won’t cut it. You’re a professional — that means you need the best tools to manage the video production process. Continue reading Corporate Video Production — How to Prep the Shoot
Is there anything worse than bad exposition in film? Few things turn an audience off than listening to a character explain things for no reason.But at the same time, the exposition of a story is vital. And while sci-fi and fantasy are where you’ll find the really bad examples of exposition, it’s not just for those genres. All movies have to set up their worlds and characters.There’s an art to providing good exposition in a story. It’s almost like the art of the con. Here are three techniques to help you make exposition so good, the audience never notices it’s…
T he late Stephen Hawking said, “Science is beautiful when it makes simple explanations of phenomena.” This sentiment rings true for advertisers as well. When a brand has a product or service they are looking to promote, they want a tool that easily informs customers about its benefits. This is where explainer videos come in handy. Continue reading The Best Explainer Video Trends for Your Brand
Production scheduling can be a tedious process that can quickly become overwhelming. But it doesn’t have to be that way. Creating a strong scene breakdown expedites and clarifies the scheduling process. We’ll look at how to make a scene breakdown, how it factors into scheduling, and why it’s so important.Scene Breakdowns ExplainedWhat is a Scene Breakdown?A script breakdown is made to kick off pre-production.So you've got your script in hand and your pre-production team ready for action. Don’t freak out: you just need to organize what you need for each scene. This is called a scene breakdown (or “script breakdown”…
One could point to any number of impressive techniques used in David Fincher movies, but perhaps one of the most important is his movie color palette. As he himself once said, “In film, we sculpt time, we sculpt behavior and we sculpt light.” That last one is what we're focusing on today. Here are some of the more powerful ways Fincher’s color palette enhances his stories and characters. Continue reading How David Fincher Uses Color in Film Explained
