The Rotten Tomatoes ratings system―good or bad? Well, I’d say it’s a bit better than the original way tomatoes were used to judge entertainment. Because even if we want to throw fruit at the screen, 21st century technology reminds us we don’t have to. Rotten Tomatoes will provide us with a fair Critic consensus before… Continue reading Rotten Tomatoes Ratings — How Does Rotten Tomatoes Work?
If you are at all interested in the behind-the-scenes side of filmmaking, then you may have heard the terms “above the line” and “below the line” thrown around in interviews, articles, or BTS footage. In this article, we’ll be discussing above and below the line in film and breaking down exactly what above the line… Continue reading Above the Line Film Positions & How They Work in a Budget
With advancements in digital technology in filmmaking, filmmakers have more control over color than ever. Hues, tones, and palettes can be changed to create a stylized look that tells a story. The role responsible for creating a visual color scheme to tell a story is the Colorist. Directors and cinematographers are praised for their use… Continue reading What is a Colorist in Film? Duties, Salary & How to Become One
When first stepping foot on a professional film set, there is a wealth of industry-specific terminology that you will be expected to know. All of these terms, titles, and phrases can be overwhelming at first but by familiarizing yourself with all of this terminology in advance, you’ll give yourself a leg up. In this article,… Continue reading What Does a 2nd Assistant Director Do? Job Duties Explained
One of the first things independent filmmakers look for when budgeting their projects is free film budgeting software. Getting the numbers right and in the proper format can make life easier for the filmmaker when putting a price on any film or video project. It’s especially important when you prepare a film business plan.Continue reading 5… Continue reading 5 Best Film Budgeting Software of 2021
T he race is on to find the next creative digital advertising trends.Continue reading The Best Creative Digital Advertising Trends For 2021
Film and video productions are hectic! Having the right production management software sets the tone for how organized and efficient your shoot will be.Continue reading 6 Best Production Management Software for Video & Film (2021)
Looking for funding for your film is often harder than making the actual movie. Waiting on your agent, producers, or anyone else to show up and give you the funds you need can leave you demoralized. But, finding film funds doesn’t have to be impossible! Because there are film grants for every filmmaker. Not only… Continue reading The Ultimate Film Grants List for Every Filmmaker in 2021
W hen brands tackle important issues, and use their massive reach to spread positivity, they create win-win content for their viewers. Making inspiring ads is no easy task. But if you start with a genuine message and a firm understanding of how advertising techniques work, you can naturally stir up emotional responses from your audience.… Continue reading The Most Inspiring Ads For 2021 That Every Agency Should See
You’ve heard stories about studios paying millions of dollars for scripts. Probably prompting the deserved question, “How much do screenwriters make?” Today, we’re going to take a look at the events that got the spec market to where it is today. But we’ve got the insider’s perspective, and we’ve done the research. You’ll leave this… Continue reading Screenwriter Salary: How Much Do Screenwriters Really Make in 2021
On a low-budget independent film with a scaled back crew, there are not too many film crew positions to keep track of. When we start looking at larger productions, however, the amount of distinct film crew positions can balloon to massive numbers. Gaining an understanding of the function of each movie crew member’s role can… Continue reading Ultimate Guide to Film Crew Positions (Jobs & Duties Explained)
T he best advertising and marketing campaigns seem to come out of nowhere, don’t they?Continue reading Learning from the Best Marketing and Advertising Campaigns of 2021
The internet is chock full of video content. The challenge remains: how can YOU create content that will cut through all the noise? The best drone footage is how. Imagine if I told you about a way your content could literally SOAR above all the rest with one easy to find tool? That tool? The… Continue reading Epic Drone Shots Mashup: The Best Drone Footage of 2021
Sure, you’ve got gumption, a can-do attitude, and thick skin. But do you have the right tools to maximize your productivity? Here’s a rundown of our favorite, must-have filmmaking software, apps and gadgets for working filmmakers and producers.Continue reading 82 Best Filmmaking Software and Tools (Updated 2021)
HomeEthosPathoslogosTelosKairos Ethos, pathos and logos are techniques of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We’ll show you how to employ each of the techniques and present some awesome examples along the way.Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques… Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques (2021)
Filmmakers looking to get publicity for their films have a lot of festivals to consider. Understanding the full range of the top film festivals is critical to finding the best fit for your film. Each fest comes with its own vibe, history, and entry fee. But where do you start? With so many choices, finding… Continue reading The Top Film Festivals Worth the Entry Fee in 2021
Starting a production company can be incredibly daunting. There are so many business aspects that appear mundane and confusing to the typical creative starting a production company. But the truth is that laying down a proper foundation is essential for any new production company to grow and prosper. In this article, we outline twelve steps… Continue reading How to Start a Production Company: A Complete 12-Step Guide
I think we all can agree, screenwriting contests can be useful tools for both new writers and those with experience under their belts. They’re excellent ways to get noticed, but some of the contests out there can’t take you as far as some others. So what are the best screenwriting contests to enter? Continue reading 14… Continue reading 14 Best Screenwriting Contests You Need to Enter Now
Everyone loves options. Especially when it comes down to money, and as we all in the filmmaking world know, time is money. So, if you’re an AD, having multiple versions of the shooting schedule comes in handy when presenting to the higher ups. So, how do you do that? With StudioBinder’s version history manager, which… Continue reading How to Create Multiple Shooting Schedules & Why You Should
HomeEthosPathoslogosTelosKairos w ho couldn’t use a little more power in their powers of persuasion? Whether you’re a video advertiser, MBA student, or high school sophomore trying out for the debate team, you need to know how to win over your audience.Continue reading What is Ethos? The Best Advertising and Commercial Examples that Define Ethos
While many actors transition to and from the world of theatre and film, there are many differences between live acting and camera acting. To determine an actor’s presence and ability to perform on camera, producers and casting directors utilize a screen test. The format and content of a screen test can vary. Let’s look into… Continue reading What is a Screen Test in Acting? Definition and Examples