HomeEthosPathoslogosTelosKairos Ethos, pathos and logos are techniques of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We’ll show you how to employ each of the techniques and present some awesome examples along the way.Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques… Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques (2021)
Filmmakers looking to get publicity for their films have a lot of festivals to consider. Understanding the full range of the top film festivals is critical to finding the best fit for your film. Each fest comes with its own vibe, history, and entry fee. But where do you start? With so many choices, finding… Continue reading The Top Film Festivals Worth the Entry Fee in 2021
Starting a production company can be incredibly daunting. There are so many business aspects that appear mundane and confusing to the typical creative starting a production company. But the truth is that laying down a proper foundation is essential for any new production company to grow and prosper. In this article, we outline twelve steps… Continue reading How to Start a Production Company: A Complete 12-Step Guide
I think we all can agree, screenwriting contests can be useful tools for both new writers and those with experience under their belts. They’re excellent ways to get noticed, but some of the contests out there can’t take you as far as some others. So what are the best screenwriting contests to enter? Continue reading 14… Continue reading 14 Best Screenwriting Contests You Need to Enter Now
Everyone loves options. Especially when it comes down to money, and as we all in the filmmaking world know, time is money. So, if you’re an AD, having multiple versions of the shooting schedule comes in handy when presenting to the higher ups. So, how do you do that? With StudioBinder’s version history manager, which… Continue reading How to Create Multiple Shooting Schedules & Why You Should
HomeEthosPathoslogosTelosKairos w ho couldn’t use a little more power in their powers of persuasion? Whether you’re a video advertiser, MBA student, or high school sophomore trying out for the debate team, you need to know how to win over your audience.Continue reading What is Ethos? The Best Advertising and Commercial Examples that Define Ethos
While many actors transition to and from the world of theatre and film, there are many differences between live acting and camera acting. To determine an actor’s presence and ability to perform on camera, producers and casting directors utilize a screen test. The format and content of a screen test can vary. Let’s look into… Continue reading What is a Screen Test in Acting? Definition and Examples
Have you heard the term “principal photography” or “principal shooting” bandied about without knowing exactly what it means? Breaking into the behind the scenes world of filmmaking requires learning an entire set of specialized terminology. In this post, we’ll answer the questions: what is principal photography? How long does it take to shoot a movie?… Continue reading What is Principal Photography in the Stages of Film Production?
Сhoosing the right location for your shoot can make or break your film and have a meaningful impact on the tone of the finished work. Unfortunately, finding the right location within your budget can be a real challenge in Los Angeles. We took a look at their locations in Los Angeles and found the 10… Continue reading The 10 Most Unique Movie Filming Locations in Los Angeles
INT. BATHROOM, EXT. SANTA MONICA PIER, EXT. NEW YORK STREET. What do all of these have in common? Well, first of all, they’re all scene headings, at least two-thirds of one. Secondly, they’re all different places or locations. There isn’t a set rule on how many locations to include in a script, but remember that… Continue reading How to Manage Shooting Locations in StudioBinder
HomeEthosPathoslogosTelosKairos Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It all comes down to timing. One of today’s most relevant “advanced techniques” is the concept of kairos, or acting at the opportune moment. In… Continue reading Kairos Definition and Meaning: Kairos Rhetoric Explained
Time equals change, and unless your entire script takes place over a single day or in some alternate universe where time doesn’t exist, you’re going to have multiple days, months, or even years to account for. Storylines are not always written in chronological order, and rarely are they shot in order. So how are you… Continue reading What are Story Days and How They Work in a Script Breakdown
Broad City. Burning Love. Childrens Hospital. Before these shows made it onto TV, they began as web series. Making your own series to publish online is a great way to get your voice out there. You can make precisely the show you want without network interference, and you may even end up getting more work… Continue reading How to Make a Web Series: A Filmmaker’s Guide in 4 Steps
Every story ever created started with one thing: an idea. Now, how that idea is developed and brought to life changes from person to person because everyone’s “process” is different. We’re going to use StudioBinder to brainstorm an idea for a script and show you how the application features will help in the process. Why… Continue reading How to Brainstorm an Idea in StudioBinder
Television shows have a lot of moving parts — almost every show employs numerous writers and directors. So, how do you make sure everything functions as it should while guaranteeing the overall creative vision of the series? This is the job of a showrunner — a position more like the conductor of an orchestra. We’ll… Continue reading What is a Showrunner? What it Means to Literally Run the Show
If you’ve ever been an AD on a production you know how massive a shooting schedule can become, especially on a feature. So much so, that when printing one out, you should probably add a line to your budget for paper and ink. That’s where our dear friend the one-liner comes in. Follow along for… Continue reading How to Create a One Line Schedule for Any Production
