The Most Inspiring Ads For 2021 That Every Agency Should See

W hen brands tackle important issues, and use their massive reach to spread positivity, they create win-win content for their viewers. Making inspiring ads is no easy task. But if you start with a genuine message and a firm understanding of how advertising techniques work, you can naturally stir up emotional responses from your audience.… Continue reading The Most Inspiring Ads For 2021 That Every Agency Should See

Screenwriter Salary: How Much Do Screenwriters Really Make in 2021

You’ve heard stories about studios paying millions of dollars for scripts. Probably prompting the deserved question, “How much do screenwriters make?” Today, we’re going to take a look at the events that got the spec market to where it is today. But we’ve got the insider’s perspective, and we’ve done the research. You’ll leave this… Continue reading Screenwriter Salary: How Much Do Screenwriters Really Make in 2021

Ultimate Guide to Film Crew Positions (Jobs & Duties Explained)

On a low-budget independent film with a scaled back crew, there are not too many film crew positions to keep track of. When we start looking at larger productions, however, the amount of distinct film crew positions can balloon to massive numbers. Gaining an understanding of the function of each movie crew member’s role can… Continue reading Ultimate Guide to Film Crew Positions (Jobs & Duties Explained)

What is a DIT in Film — Definition, Job Description, and Salary

The role of the DIT is one of the more mysterious roles on a film set. This is primarily due to the fact that there are numerous duties that fall onto a DIT. In today’s digital world, technology is advancing at an incredible rate. And the film industry is no exception.  DIT’s are becoming an increasingly… Continue reading What is a DIT in Film — Definition, Job Description, and Salary

Ethos, Pathos & Logos: Definition and Examples of Persuasive Advertising Techniques (2021)

HomeEthosPathoslogosTelosKairos Ethos, pathos and logos are techniques of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We’ll show you how to employ each of the techniques and present some awesome examples along the way.Continue reading Ethos, Pathos & Logos: Definition and Examples… Continue reading Ethos, Pathos & Logos: Definition and Examples of Persuasive Advertising Techniques (2021)

How to Start a Production Company: A Complete 12-Step Guide

Starting a production company can be incredibly daunting. There are so many business aspects that appear mundane and confusing to the typical creative starting a production company. But the truth is that laying down a proper foundation is essential for any new production company to grow and prosper. In this article, we outline twelve steps… Continue reading How to Start a Production Company: A Complete 12-Step Guide

How to Create Multiple Shooting Schedules & Why You Should

Everyone loves options. Especially when it comes down to money, and as we all in the filmmaking world know, time is money. So, if you’re an AD, having multiple versions of the shooting schedule comes in handy when presenting to the higher ups. So, how do you do that? With StudioBinder’s version history manager, which… Continue reading How to Create Multiple Shooting Schedules & Why You Should

What is a Screen Test in Acting? Definition and Examples

While many actors transition to and from the world of theatre and film, there are many differences between live acting and camera acting. To determine an actor’s presence and ability to perform on camera, producers and casting directors utilize a screen test. The format and content of a screen test can vary. Let’s look into… Continue reading What is a Screen Test in Acting? Definition and Examples

What is Principal Photography in the Stages of Film Production?

Have you heard the term “principal photography” or “principal shooting” bandied about without knowing exactly what it means? Breaking into the behind the scenes world of filmmaking requires learning an entire set of specialized terminology. In this post, we’ll answer the questions: what is principal photography? How long does it take to shoot a movie?… Continue reading What is Principal Photography in the Stages of Film Production?