Ethos, Pathos & Logos: Persuasive Advertising Techniques (2021)

HomeEthosPathoslogosTelosKairos Ethos, pathos and logos are techniques of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We’ll show you how to employ each of the techniques and present some awesome examples along the way.Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques… Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques (2021)

How to Start a Production Company: A Complete 12-Step Guide

Starting a production company can be incredibly daunting. There are so many business aspects that appear mundane and confusing to the typical creative starting a production company. But the truth is that laying down a proper foundation is essential for any new production company to grow and prosper. In this article, we outline twelve steps… Continue reading How to Start a Production Company: A Complete 12-Step Guide

14 Best Screenwriting Contests You Need to Enter Now

I think we all can agree, screenwriting contests can be useful tools for both new writers and those with experience under their belts. They’re excellent ways to get noticed, but some of the contests out there can’t take you as far as some others. So what are the best screenwriting contests to enter? Continue reading 14… Continue reading 14 Best Screenwriting Contests You Need to Enter Now

How to Create Multiple Shooting Schedules & Why You Should

Everyone loves options. Especially when it comes down to money, and as we all in the filmmaking world know, time is money. So, if you’re an AD, having multiple versions of the shooting schedule comes in handy when presenting to the higher ups. So, how do you do that? With StudioBinder’s version history manager, which… Continue reading How to Create Multiple Shooting Schedules & Why You Should

What is a Screen Test in Acting? Definition and Examples

While many actors transition to and from the world of theatre and film, there are many differences between live acting and camera acting. To determine an actor’s presence and ability to perform on camera, producers and casting directors utilize a screen test. The format and content of a screen test can vary. Let’s look into… Continue reading What is a Screen Test in Acting? Definition and Examples

What is Principal Photography in the Stages of Film Production?

Have you heard the term “principal photography” or “principal shooting” bandied about without knowing exactly what it means? Breaking into the behind the scenes world of filmmaking requires learning an entire set of specialized terminology. In this post, we’ll answer the questions: what is principal photography? How long does it take to shoot a movie?… Continue reading What is Principal Photography in the Stages of Film Production?

How to Manage Shooting Locations in StudioBinder

INT. BATHROOM, EXT. SANTA MONICA PIER, EXT. NEW YORK STREET. What do all of these have in common? Well, first of all, they’re all scene headings, at least two-thirds of one. Secondly, they’re all different places or locations. There isn’t a set rule on how many locations to include in a script, but remember that… Continue reading How to Manage Shooting Locations in StudioBinder

What is a Best Boy in Film? Job Description and Duties Explained

How many times have you watched a movie’s end credits and asked “What’s a Best Boy?” Among the many credited film crew members on a production, the Best Boy title might be one of the most curious, simply because the title indicates so little. You probably have questions like “What is a Best Boy?” and… Continue reading What is a Best Boy in Film? Job Description and Duties Explained

Kairos Definition and Meaning: Kairos Rhetoric Explained

HomeEthosPathoslogosTelosKairos Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It all comes down to timing. One of today’s most relevant “advanced techniques” is the concept of kairos, or acting at the opportune moment. In… Continue reading Kairos Definition and Meaning: Kairos Rhetoric Explained

What are Story Days and How They Work in a Script Breakdown

Time equals change, and unless your entire script takes place over a single day or in some alternate universe where time doesn’t exist, you’re going to have multiple days, months, or even years to account for. Storylines are not always written in chronological order, and rarely are they shot in order. So how are you… Continue reading What are Story Days and How They Work in a Script Breakdown

Highest-Grossing Movies of All Time: What Makes a Blockbuster?

When audiences saw James Cameron’s Titanic for the first time in 1997, they were awed by a scale of filmmaking that the world had rarely, if at all, seen before. More recently, blockbuster movies are almost expected to match this type of scale — some have exceeded it. So, what are the highest-grossing movies of… Continue reading Highest-Grossing Movies of All Time: What Makes a Blockbuster?

What is a Line Producer: Ultimate Guide to Duties, Salary and More

What is a line producer? What do they do? Great question. And not uncommon, even for people well-versed in film. The role of the line producer, like many inner-workings of the entertainment industry, is shrouded in secrecy.  We’ve got the “ins,” we’ve done the research, and right now we’re going to give you the ultimate… Continue reading What is a Line Producer: Ultimate Guide to Duties, Salary and More

How to Make a Web Series: A Filmmaker’s Guide in 4 Steps

Broad City. Burning Love. Childrens Hospital. Before these shows made it onto TV, they began as web series. Making your own series to publish online is a great way to get your voice out there. You can make precisely the show you want without network interference, and you may even end up getting more work… Continue reading How to Make a Web Series: A Filmmaker’s Guide in 4 Steps

What is a Showrunner? What it Means to Literally Run the Show

Television shows have a lot of moving parts — almost every show employs numerous writers and directors. So, how do you make sure everything functions as it should while guaranteeing the overall creative vision of the series? This is the job of a showrunner — a position more like the conductor of an orchestra. We’ll… Continue reading What is a Showrunner? What it Means to Literally Run the Show

Production Assistant Job Description & Duties: A Producer’s Guide

Production assistants are integral to a shoot whether it’s for a film, TV show, music video, or commercial, but it’s hard to learn an entry-level job when you can’t get your foot in the door. You may be looking to book your first PA gig, or you’ve already had a few production assistant jobs but… Continue reading Production Assistant Job Description & Duties: A Producer’s Guide

Cinematography and Film Terms Every Working Filmmaker Should Know

Afilm set is a unique world that has to be experienced to be understood. There is a steep learning curve that comes with every film production. It can take many years before anyone is completely at home on set, and to master the plethora of film and cinematography terms.Continue reading Cinematography and Film Terms Every… Continue reading Cinematography and Film Terms Every Working Filmmaker Should Know

What is a Dolly Zoom (Zolly Shot) — Scene Examples of the Vertigo Effect

Types of FocusOpen menu Shallow Focus Deep Focus Rack Focus Zoom Shots Dolly-Zoom (Zolly) Tilt-Shift More ShotsOpen menu All Shots & Angles Camera Shot Ultimate Guide Create Free Shot List Now The dolly zoom is one of the most discussed cinematic techniques. You can use them in many ways, but a great director will find… Continue reading What is a Dolly Zoom (Zolly Shot) — Scene Examples of the Vertigo Effect

Ultimate Guide to Film Terms: The Definitive Glossary of Film Terminology

Browse Terms  A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z Whether you’re working on your first or 100th film, there is always something new to learn. When you need to update your film terminology, this resource will be… Continue reading Ultimate Guide to Film Terms: The Definitive Glossary of Film Terminology