Highest-Grossing Movies of All Time: What Makes a Blockbuster?

When audiences saw James Cameron’s Titanic for the first time in 1997, they were awed by a scale of filmmaking that the world had rarely, if at all, seen before. More recently, blockbuster movies are almost expected to match this type of scale — some have exceeded it. So, what are the highest-grossing movies of… Continue reading Highest-Grossing Movies of All Time: What Makes a Blockbuster?

How Can You Kickstart Your Social Media Advertising?

I think we can agree that the ads are oftentimes the most exciting and emotional posts on social media. Good content is good content, plain and simple. As new media platforms have taken up a huge percentage of our collective cultural experience, social media advertising has become a legitimate, prominent, and cost-effective way to reach consumers.… Continue reading How Can You Kickstart Your Social Media Advertising?

Social Media and Digital Communications for Successful Short Films

Navigating our uber-connected, tech-driven world can be overwhelming for filmmakers. Making a successful short film is exhausting enough. But keeping your crew — and followers — up to date, minute by minute, might feel like one step too many. All of the mediums might overwhelm you, but deep down you know you using them will… Continue reading Social Media and Digital Communications for Successful Short Films

Small Business Advertising Ideas from LeBron James Commercials

Small business advertising ideas can be hard to come by. On the one hand, you need to reach out to a local community and connect with them. But your budget might be tight and your time…even tighter. But luckily, there are ways that allow you to accomplish what you want, regardless of time and budget.… Continue reading Small Business Advertising Ideas from LeBron James Commercials

How and Why To Make Facebook Video Ads That Work

W ith more than one billion people actively using Facebook, it’s hard to justify not using Facebook video ads as a platform to reach consumers and expand brand awareness.  Using Facebook video ads increases the value of your marketing by scores. But how often do you scroll through Facebook and immediately move on when a video… Continue reading How and Why To Make Facebook Video Ads That Work