Since 2016, Instagram has launched their business profiles. These have dedicated features like contact buttons and call-to-actions buttons just for company profiles. But more importantly, they allow you to advertise. Instagram Promotions are newer than ads, and way less of a commitment than an entire campaign. But are they worth it? Well let’s see what they are and learn from those who have actually launched one. Continue reading Instagram Promotion — How Does It Work and Is It Worth It?
Making a movie is an extraordinary accomplishment that requires skill, perseverance, and a little bit of luck. But just because you’ve made a movie doesn’t mean anyone is going to see it. That’s where marketing comes in. What is film marketing? And what marketing approaches are most effective? Let’s break it down.Continue reading What is Film Marketing — How to Sell Movies to an Audience
Imagine this: You're an architect designing a grand skyscraper. But instead of a blueprint, all you have are vague ideas and hazy specifications. Sounds like a recipe for disaster, right? Now, let's apply this scenario to the world of marketing and advertising. Here, our skyscraper is your campaign, and the blueprint? That's your creative brief. But just like any blueprint, a creative brief is more than a piece of paper—it's a vital tool that can make or break a campaign. In the following sections, we'll explore the importance of a creative brief, its key components, and how it sets…
Ever noticed how your favorite character in a TV show always seems to be sipping from a certain brand of coffee or how the hero in a blockbuster movie never fails to drive the same flashy car? It's not by chance. This is the subtle art of product placement, a marketing strategy so seamlessly woven into our entertainment that we barely even notice it. These placements captivate our attention, subtly molding our perceptions and desires, often without our conscious awareness.Continue reading What is Product Placement in Movies and TV — With Examples
Astill is not merely a static image; it captures a single frame of a movie, encapsulating a world of emotions and stories within its boundaries. These seemingly simple snapshots hold immense power within the realm of cinema. In this article, we explore the captivating complexities of film stills — their creation, purpose, and profound impact on filmmakers, marketing, and audiences.Continue reading What is a Film Still and What are They Used For?
Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts taking place every Spring in New York. Over the course of this article, we’re going to define the event, its importance to the TV Industry as a whole and how it’s evolved over time. Let’s dive in. Continue reading What Are Upfronts in TV — How Advertising Works in Television
The best advertising and marketing campaigns seem to come out of nowhere, don't they?Continue reading Learning from the Best Marketing and Advertising Campaigns
In cinema, there exists a niche that often goes unnoticed by the mainstream yet holds a magnetic allure for those who discover it: the realm of cult classics. These films may not have garnered immediate acclaim or box office success, but over time, they've managed to carve out their own dedicated fanbase. Continue reading What is a Cult Classic — The Allure of Fringe Films
The Rotten Tomatoes ratings system―good or bad? Well, I’d say it’s a bit better than the original way tomatoes were used to judge entertainment. Because even if we want to throw fruit at the screen, 21st century technology reminds us we don’t have to. Rotten Tomatoes will provide us with a fair Critic consensus before we even get to the theatre (saving us a ton of food and money).So how does Rotten Tomatoes work, exactly? Is it a reliable judge of... characters... Okay, okay, hold your tomatoes please. Let’s get a behind the scenes look at how it all works.Continue…
How can you describe your entire movie in only a few words? All that hard work, time, and money comes down to a simple phrase: the movie tagline. We combed through countless taglines, and picked the best movie taglines of all time so you can better craft your own. Let’s go!Continue reading The Best Movie Taglines — 75 Examples And Why They Work
