Branded content is a powerful marketing technique that can elicit emotions in its consumers, build trust between consumer and brand, and increase brand revenue. If done well, it can be extremely effective, but it often receives a negative connotation as skeptics wonder if the hyper-dramatized content often associated with it, is working only for the better of the brand. But is that always the case? What is branded content and can it do for both the brand and consumer? Continue reading What is Branded Content? Examples from Successful Campaigns
There are thousands of podcasts available to stream on every topic imaginable, so it’s no real surprise that the market caught up quickly. With just some simple software, anyone can start a podcast. But how do you know which software to choose? Just like podcasts: there are tons. Most of the best podcast recording software can both record and edit. But let’s go through our top picks so you can determine what’s best for you and your needs.Continue reading 16 Best Podcast Recording Software in 2026
Planning a video or sequence in a film doesn’t come second nature to most filmmakers. Serious prep is required. Lucky for you, there are tools to make this easier. Laying out your vision in a storyboard is one way to do it. What is a storyboard you may ask? It is a roadmap that will guide your journey from script to screen. To really grasp the benefits of storyboarding, we'll go beyond a simple storyboard definition to explore how filmmakers like Ridley Scott and the Coen Bros. rely on this fundamental process and how easy it will be for you to…
You know them when you hear them because when you hear them you get all mushy with that cute love feeling. Or maybe I’m just talking about me. Below is our list of the best love quotes from movies, from the early 20th century cinema to today.Continue reading Watch: 57 Best, Sappy, and Romantic Love Quotes from Movies (2026)
Telephoto lenses are used by photographers from every skill level and in various situations. In other words, have a telephoto lens in your kit is a must. They’re a lifesaver when it comes to shooting distant subjects, but serve quite a few other purposes. In this post, we’ll outline some advantages of going with a telephoto lens, and what to consider when shooting with one. But first, what is a telephoto lens?Continue reading What is a Telephoto Lens? How to Get the Shots You Want
ISO is an essential part of photography – but it can be tricky to understand how it differs from the other pillars of the exposure triangle: aperture and shutter speed. If you’re confused, you’ve come to the right place. We’re going to explain what ISO means by defining the term, as well as by looking at some common ISO values and examples. By the end, you’ll have a complete beginner’s guide to ISO.Continue reading A Beginner’s Guide to ISO in Photography
We’ve discussed the basics of exposure — overexposure, underexposure and what camera settings control it. But what is double exposure? It isn’t a difficult technique to master, it just takes a little practice. In this post, we'll cover the basics behind this style with some tutorials on how to do double exposure in Photoshop. Let’s define it and learn how to capture it so you can produce creatively unique images on demand.Continue reading What is Double Exposure? Techniques in Photography and Film
One of the main reasons I personally love cinema is because it transports me to a world outside of my own. One of the ways it does that best is by manipulating sounds. I don’t know about you, but when I open a door at home, it does not sound like it does in the movies. And my footsteps are not nearly as epic. Foley artists bring the most mundane tasks to life. So, what is a Foley artist and what do they do?Continue reading What is a Foley Artist — How to Bring Movies to Life with Sound
What is lens flare? It’s probably appeared on some of your photos or footage. Sometimes it ruins images, and sometimes it surprises you and makes you feel like you are the greatest photographer in all the land. If you’re an aspiring photographer or filmmaker, though, you’ll probably want and need more control over your images. So, once we determine what is lens flare, we’ll provide some suggestions for how to avoid it and how to capture it.Continue reading What is Lens Flare? How to Get It & How to Avoid It
Have you been to the movies lately? I think there might be more ways to watch movies than there are good movies to watch. But either way, this article will answer what is Dolby Cinema to see if it’s worth the cashola for your next date night. Continue reading What is Dolby Cinema? How Does it Compare to Other Screening Formats
