10 Best Corporate Video Examples That Actually Work

You may need to create what's called a "corporate video." These combine clear messaging and strategic intent to achieve measurable goals. With proper insight, you can influence your intended audience in a credible way.

The video production process runs deep. It varies, but most corporate videos:

• Create brand awareness

• Recruit employees

• Generate sales

• Capture investor interest

• Produce testimonial videos

• Launch product explainer videos

There are many types of corporate video styles. Case studies can be more effective when adapted into video format. Culture videos are a growing category too, offering an inside look at teams and values that resonates with both customers and recruits.

More products are being demoed through video, along with virtual walkthroughs. After large-scale events, highlight reels are made for shareability. Many companies now use video as a regular means for internal communications.

As a creative making a brand film, it's worth getting as much corporate video inspiration as you can.

Before you dig in, a quick orientation helps. The examples below span multiple formats, including some you may not have considered before.

We've compiled some of the best corporate video examples across brands and genres. One of the best ways to improve your skillset is to first understand what already exists. Watch all of these types of corporate videos to sharpen your eye.

1. Apple — Shot on iPhone

2. Google — Year in Search

Each year, Google releases a high-impact corporate video as a cultural time capsule built from its search data. Unlike other corporate video examples, the series features rapid-fire editing paced in a rhythm that tells an overarching emotional story.

Notice the combination of techniques: cinematic framing mixed with handheld footage adds a sense of raw reality.

Google shows how data becomes emotional when it's framed through real human experiences. The result feels less like advertising and more like a cultural reflection.

Shots are framed to break the fourth wall. Deadpan comedic timing gives it an "Office"-style meta-commentary that builds immediate rapport with viewers.

Slack reminds brands that education doesn’t have to feel instructional. Humor and personality can make even enterprise software feel approachable.

Dropbox used this video to communicate one goal: reduce workflow friction for efficiency.

Dropbox succeeds because it removes complexity instead of adding excitement. Sometimes the most effective corporate video is simply the clearest one.

Without any reference to soap products, Dove focuses on a psychological insight: women often criticize themselves harshly. The brand aligns its messaging around natural beauty and self-esteem, building to a climax of genuine emotion.

Dove demonstrates how emotional honesty builds stronger brand trust than product promotion. The audience remembers how the message made them feel.

The video uses an older 4:3 aspect ratio, candid photos, and vintage color grading to reposition Airbnb from a lodging service to a community-centric experience.

Airbnb proves visual style can become part of the message itself. Their nostalgic approach makes the experience feel personal rather than transactional.

Conventional videography frames interviewees alongside their work environment. The handheld camera — likely gimbal-supported — gives the piece an authentic, unstaged feel.

Microsoft shows that recruitment videos work best when they feel authentic. Real employees and real environments create credibility.

Documenting your actual team and highlighting its internal everyday culture helps audiences build a personal connection to your company. This transparent approach serves as a highly compelling, authentic invitation for attracting potential top-tier employees.

8. Chipotle — Back to the Start

Instead of always reaching for realism, try meaningful artistic interpretation. Chipotle's "Back to the Start" is a defining example of the animated corporate video done right.

Stylized stop-motion communicates Chipotle's mission — the transition from industrial farming back to sustainable practices — through an abstract, play-set aesthetic. A continuous side-scroll guides the story forward; a musical score provides the emotional anchor.

Chipotle turns a complicated issue into something easy to understand through animation. Strong visual metaphors can simplify difficult conversations.

The video pairs photos of real shelter dogs with CGI, showing how each animal entered the campaign. Raw interview-style footage from Nexus Studio employees adds expert perspective the audience can trust.

Pedigree demonstrates how blending formats can strengthen storytelling. Real footage, interviews, and visual effects work together to make the campaign feel credible and emotional.

The mix of perspectives shows creative decisions in real time. The result is a confidence-boosting value proposition that educates viewers and builds trust.

Wistia closes the list by proving that transparency can be a powerful marketing tool. Showing the process often builds more trust than simply showing the final result.

These best corporate video examples span brands and genres. Once you start watching, a shared pattern emerges in what makes them work. Take a look at the big picture of what actually makes a good corporate video memorable:

Goal

Every video starts with a laser-focused goal. From real people at Dove to researchers at Microsoft, the focus is always human connection. By the end, you know exactly what they were trying to achieve — and more often than not, you buy into it.

Pre-Production Planning & Shot Lists

An exceptional corporate video relies heavily on meticulous technical preparation before the cameras even roll. Transitioning from a creative script to a structured pre-production layout requires a technical shot list to break down every frame's exact mechanics.

When it comes to planning the visuals of your corporate video, you'll need to create a shot list.

StudioBinder makes it easy to create and share a shot list with your entire crew. To customize the shots, simply click on the in-line placeholders to swap the shot sizes and framing, like below:

What if you need to swap the camera movement? Just as easy with a tap:

By organizing the visuals, you'll have a solid visual blueprint to share with your clients, directors, production crew to stay visually aligned.

Whether you have sketches or reference images, you can easily annotate them with callouts for even more clarity.

Call sheets

On shoot day, you'll need call sheets. These documents detail the day's weather, location specifics, parking info, and cast and crew contacts — easy to send via text or email. With StudioBinder, you can create and share them in minutes while keeping all your docs organized in one place.

The best part is that when the call sheets have been sent, you can track when your production crew has viewed and confirmed them.

As you prepare your corporate video, start by focusing on what it needs to achieve. Define your goal first. Study the examples on this list and take inspiration from the ones that align with your message.

Next, pre-visualize and plan with a storyboard followed up with a shot list. Mapping out what you need before going on set saves time and money.

When you move into production, keep things streamlined and intentional. Every choice needs to support your goal. After production wraps, refine through editing. Start with StudioBinder's free software to streamline your entire corporate video workflow today.

A shot list is the most universal pre-production tool across every best corporate video example on this list. Here is how to build yours.