Ethos, Pathos & Logos: Persuasive Advertising Techniques (2021)

HomeEthosPathoslogosTelosKairos Ethos, pathos and logos are techniques of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We’ll show you how to employ each of the techniques and present some awesome examples along the way.Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques… Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques (2021)

Motion Graphics Design Inspirations and Trends for 2021

Motion graphic design is an excellent visual storytelling tool utilized more and more often. They engage viewers and communicate ideas in a brisk yet captivating manner. With motion graphics, styles shift over time so it’s important to stay on top of trends. In this post, we’re going to go over a list of the biggest motion… Continue reading Motion Graphics Design Inspirations and Trends for 2021

The Pathos Definition: Pathos Advertisement Examples and Aristotle Rhetoric

HomeEthosPathoslogosTelosKairos Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three… Continue reading The Pathos Definition: Pathos Advertisement Examples and Aristotle Rhetoric

What is Telos: The Ultimate Guide to Understand Telos for Video Marketing

HomeEthosPathoslogosTelosKairos Want to make more compelling videos? Whether you’re directing a commercial, launching an ad campaign, or developing branded content, you need a clear purpose. You also have to appreciate that viewers approach your content with goals of their own. Meeting in the middle is where marketing and advertising magic happens.Continue reading What is Telos:… Continue reading What is Telos: The Ultimate Guide to Understand Telos for Video Marketing

Text Graphics in Video: Top Trends For Video Creatives

T here comes a point in every video project when you should consider how you’ll use text graphics.  Maybe you need lower thirds to fill the audience in, or an eye-popping titles sequence to establish your project’s mood.  Solving how to add text to a video can be overwhelming.Continue reading Text Graphics in Video: Top Trends… Continue reading Text Graphics in Video: Top Trends For Video Creatives

The Best Super Bowl Commercials: What Creatives Can Learn

W hat were the best super bowl commercials this year? Not just the good ones, but the best ones. From the halftime show to shouting at your friend for not buying the right guacamole, the Super Bowl is an American tradition that brings in 112.3 million viewers this year. But in many cases, as recent polls… Continue reading The Best Super Bowl Commercials: What Creatives Can Learn

8 Takeaways From The Best Explainer Videos

Turning the classic elevator pitch into two minute feats of creativity, explainer videos are an invaluable marketing tool. There’s also a million of them. Whether you’re just starting your explainer video script or are starting your explainer video production, you can always learn something from the best explainer videos.Continue reading 8 Takeaways From The Best… Continue reading 8 Takeaways From The Best Explainer Videos

The Most Inspiring Ads For 2021 That Every Agency Should See

W hen brands tackle important issues, and use their massive reach to spread positivity, they create win-win content for their viewers. Making inspiring ads is no easy task. But if you start with a genuine message and a firm understanding of how advertising techniques work, you can naturally stir up emotional responses from your audience.… Continue reading The Most Inspiring Ads For 2021 That Every Agency Should See

Kairos Definition and Meaning: Kairos Rhetoric Explained

HomeEthosPathoslogosTelosKairos Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It all comes down to timing. One of today’s most relevant “advanced techniques” is the concept of kairos, or acting at the opportune moment. In… Continue reading Kairos Definition and Meaning: Kairos Rhetoric Explained

What is Alliteration — Definitions, Examples in Literature & Film

What is alliteration? You may conclude comprehension ‘cause alliteration words exist everywhere. Always ask anyway, as they sometimes share special, specific and subtle significance not explicitly evident. Writers would be wise to ascertain that alliteration meaning might manifest in a multifaceted manner, as we shall see shortly!Continue reading What is Alliteration — Definitions, Examples in… Continue reading What is Alliteration — Definitions, Examples in Literature & Film

The Logos Definition: The Best Logos Commercial Examples for Creatives

HomeEthosPathoslogosTelosKairos Want to get in your audience’s head? Whether you’re making a video, selling a product, or giving a speech, you need to know how to win over the crowd with common sense — to make them think. And one of the most successful ways to achieve this is with something Aristotle called “logos.”  Sounds like… Continue reading The Logos Definition: The Best Logos Commercial Examples for Creatives

15 Best Stock Video Sites That’ll Make Your Clients Happy

From feature films to explainer videos, stock video sites are on the rise. Instead of depleting funds to capture a few shots, filmmakers and creative agencies are turning to stock footage sites so they can get back to the fun stuff. Whether you’re a filmmaker or an agency crafting an explainer video, here’s a list of the… Continue reading 15 Best Stock Video Sites That’ll Make Your Clients Happy