Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading Ethos, Pathos & Logos — Definition and Examples of Persuasive Advertising Techniques
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading How to Make a Commercial by Mastering Persuasive Ads in 5 Steps
Motion graphic design is an excellent visual storytelling tool utilized more and more often. They engage viewers and communicate ideas in a brisk yet captivating manner. With motion graphics, styles shift over time so it’s important to stay on top of trends. In this post, we’re going to go over a list of the biggest motion… Continue reading Motion Graphics Design Inspirations and Trends for 2023
Writing an Audio/Visual (AV) script template can be a nerve-racking undertaking. Your message may be simple, but getting it down to one-minute timing can be an intimidating thing.Continue reading Ultimate AV Script Template to Write Better Ads [FREE AV Script Template]
T here comes a point in every video project when you should consider how you’ll use text graphics. Maybe you need lower thirds to fill the audience in, or an eye-popping titles sequence to establish your project’s mood. Solving how to add text to a video can be overwhelming.Continue reading Text Graphics in Video: Top Trends… Continue reading Text Graphics in Video: Top Trends For Video Creatives
W hat were the best super bowl commercials this year? Not just the good ones, but the best ones. From the halftime show to shouting at your friend for not buying the right guacamole, the Super Bowl is an American tradition that brings in 112.3 million viewers this year. But in many cases, as recent polls… Continue reading The Best Super Bowl Commercials: What Creatives Can Learn
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading What is a Creative Brief — Types, Templates and Formats
Hypophora is a powerful rhetorical device that captures attention, stokes curiosity, and guides the audience in thinking in a particular direction. Its application spans various fields, from literature and public speaking to advertisement and beyond. But, what is hypophora and how does it differentiate itself from other rhetorical devices, such as the rhetorical question?Continue reading… Continue reading What is a Hypophora — Definition and Examples in Writing
I magine for a moment, you’re strolling through the bustling aisles of the digital marketplace. Your eyes are drawn to vivid, compelling images that tell a story – welcome to the world of brand photography. This form of visual storytelling is not just about pretty pictures; it’s an essential tool businesses use to connect and resonate… Continue reading What is Brand Photography — How it Impacts Business
The world would be a lot more boring without figurative language. Look at your favorite novel, essay, monologue, script – you’re guaranteed to find at least a few figurative language examples (if it’s a novel, you’ll probably find hundreds). Figurative language is absolutely necessary to understand for any aspiring writer or, really, for anyone who… Continue reading What is Figurative Language — Definition, Examples & Types
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading What is Telos: The Ultimate Guide to Understand Telos for Video Marketing
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading The Most Inspiring Ads For 2023 That Every Agency Should See
All writers aim to engage their audience. And to engage their audience, their writing must be effective. So what are the tricks of the trade to effective writing? There are various elements to great writing, but two fundamental elements are clear communication of ideas and conciseness. One of the best tools a writer has to… Continue reading What is an Analogy — Definition, Examples in Literature & Film
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading What is Pathos — Examples of Pathos in Video Advertisement
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading How to Pitch a TV Show Like a Pro [Free Pitch Template]
In speeches, in poetry, in literature, you may have come across a grammatical and rhetorical technique known as parallelism. It is famously known for its use of repetition, its use of emphasis, and its use of persuasion. Writers and politicians use parallelism in different ways for different reasons, as do authors and poets. But what… Continue reading What is Parallelism — Definition and Examples for Writers
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading What is a Creative Director — Job Description & Duties Explained
Conceptual art has been criticized and adored by critics and art consumers alike. While some of the criticism capitalizes on lack of technique and aesthetic, much of the criticism stems from the confusion of the term “conceptual.” After all, what characterizes a work of art as conceptual? Adding photography to this debate only increases this… Continue reading What is Conceptual Photography — Definition & Examples
Ever since Disney Plus launched, fans of all ages have been able to relive classic films from their childhoods. But since it’s Disney, people can now watch Star Wars and Marvel movies with the click of a button. Disney Plus has films from decades ago, so it may feel a bit overwhelming to decide what… Continue reading Best Disney Plus Movies You Can Watch Right Now (Dec. 2020)
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading What is Ethos? The Best Advertising and Commercial Examples that Define Ethos
