So you want to know how to make a commercial for your brand. Maybe you know what idea you want but are unsure of how to best concept and shoot it.Continue reading How to Make a Commercial by Mastering Persuasive Ads in 5 Steps
Ethos, pathos and logos are modes of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We'll show you how to employ each technique and present some examples along the way.Continue reading Ethos, Pathos & Logos — Definitions and Examples
W hat were the best super bowl commercials this year? Not just the good ones, but the best ones. From the halftime show to shouting at your friend for not buying the right guacamole, the Super Bowl is an American tradition that brings in 112.3 million viewers this year. But in many cases, as recent polls suggest, it’s the Super Bowl commercials that unite viewers around the screen of their choice. Continue reading The Best Super Bowl Commercials: What Creatives Can Learn
Motion graphic design is an excellent visual storytelling tool utilized more and more often. They engage viewers and communicate ideas in a brisk yet captivating manner.With motion graphics, styles shift over time so it’s important to stay on top of trends. In this post, we’re going to go over a list of the biggest motion graphics trends of the last few years.Let's get started.Continue reading Motion Graphics Design Inspirations and Trends
There comes a point in every video project when you should consider how you’ll use text graphics. Maybe you need lower thirds to fill the audience in, or an eye-popping titles sequence to establish your project’s mood. Solving how to add text to a video can be overwhelming.Continue reading Text Graphics in Video: Top Trends For Video Creatives
In speeches, in poetry, in literature, you may have come across a grammatical and rhetorical technique known as parallelism. It is famously known for its use of repetition, its use of emphasis, and its use of persuasion. Writers and politicians use parallelism in different ways for different reasons, as do authors and poets. But what is parallelism? How can you identify it and how can you use it in your writing?Continue reading What is Parallelism — Definition and Examples for Writers
All writers aim to engage their audience. And to engage their audience, their writing must be effective. So what are the tricks of the trade to effective writing? There are various elements to great writing, but two fundamental elements are clear communication of ideas and conciseness. One of the best tools a writer has to achieve both is analogy. In this article, we’ll define analogy and distinguish it from other literary devices. We’ll also take a look at some analogy examples in some of the most iconic lines in literature and film and how it has contributed to both. Continue reading What…
You may not realize it, but the rhetoric you encounter everyday is based on rhetorical principles created hundreds of years ago. As one of the oldest areas of study, rhetoric has been used to direct and influence society as early as ancient Greece and continues to be used in various facets of society today. What is rhetoric and what is its relevance to you and the world we live in? Let’s dive in. Continue reading What is Rhetoric — Definition, Types and Examples Explained
You probably have heard of the terms ethos, pathos, and logos before. You may even understand what each is. However, you may not know them as rhetorical appeals. What are rhetorical appeals and how is each one a cornerstone of rhetoric? In this article, we’ll take a look at the components of the rhetorical appeals, how they are effective, and which one Aristotle thought was the most important in creating persuasive arguments. Continue reading What are Rhetorical Appeals — The Art of Persuasion Explained
Pathos is a mode of persuasion that appeals to emotion. Pathos has been used for thousands of years, and it is still used today to communicate “feeling.” We’re going to look at some pathos examples, but first, let’s look at what makes it different from the other rhetorical appeals: logos and ethos.Continue reading Pathos Examples in Literature, Speeches, Music & More
