When brands tackle important issues, and use their massive reach to spread positivity, they create win-win content for their viewers. Making inspiring ads is no easy task.But if you start with a genuine message and a firm understanding of how advertising techniques work, you can naturally stir up emotional responses from your audience.In today’s post, we’ll look at some stunning and recent inspiring ads. We’ll focus on why their techniques delivered such inspirational advertisements.Continue reading The Most Inspiring Ads That Every Agency Should See
The best advertising and marketing campaigns seem to come out of nowhere, don't they?Continue reading Learning from the Best Marketing and Advertising Campaigns
Anyone who has ever worked on a film production has probably heard the term “pickup shot” thrown around. Sometimes it is said with an underlying dread and sometimes it is said with urgency. What is a pickup shot and what are some of the primary reasons they are used and so where should they be taken into consideration in a production schedule? Let’s find out. Continue reading What Are Pick Up Shots in Film — Definition & How They Work
The internet is chock full of video content. The challenge remains: how can YOU create content that will cut through all the noise? The best drone footage is how. Imagine if I told you about a way your content could literally SOAR above all the rest with one easy to find tool? That tool? The drone, of course! Let's find out why.Continue reading Epic Drone Shots Mashup: The Best Drone Footage
Storyboarding is a useful process for planning the look of a scene before it goes into production. But how does one storyboard a video? We’re going to show you how to storyboard a video with examples, while also providing some free storyboard templates to help you plan before the cameras roll. By the end, you’ll have everything you need to storyboard a video. Continue reading How to Storyboard a Video — Examples & Techniques Explained
The filmmaking process can be broken up into a series of stages. Perhaps the most demanding of these stages is production. The production stage is not for the faint of heart, and it can make or break a movie. But what is film production? And what does it usually look like?Continue reading What is Film Production — Stages of Filmmaking Explained
Perhaps you’ve just heard about a new movie in the works with your favorite director– you immediately make a mental note of excitement, quietly counting down the days until it hits theaters, but then a year almost passes and… there’s no movie to be found. What happened? Where’d the movie go? And was there even going to be a movie in the first place? This is an experience often described as, “development hell,” a nebulous purgatory that happens to projects that have been announced but may or may not have actually been pushed into production. It’s a process that…
In cinema, there exists a niche that often goes unnoticed by the mainstream yet holds a magnetic allure for those who discover it: the realm of cult classics. These films may not have garnered immediate acclaim or box office success, but over time, they've managed to carve out their own dedicated fanbase. Continue reading What is a Cult Classic — The Allure of Fringe Films
If you've ever heard the terms ‘second unit’ or ‘second unit director’ thrown around without knowing what they mean, then you have come to the right place. We will be breaking down what a second unit is, what it is used for, and what exactly the role of a second unit director entails. We'll also conclude with some tips on how you could become a second unit director. Let’s get to it.Continue reading What is a Second Unit Director & What Does a Second Unit Do?
Before The Walt Disney Company owned a bunch of companies, and before other film studios and companies were being bought by other big companies, there was the classic Hollywood studio system. What is the studio system? While it would be easy to simplify it as the time when movie studios owned the theaters that would play their movies, there is a bit more to the Hollywood studio era. Continue reading What is the Studio System — Hollywood’s Studio Era Explained
