The phrase branded content has been tossed around in recent years with many people scratching their heads as to what it is.Branded content uses the elements of storytelling to integrate a company’s message into a marketing campaign.It seems simple, but this effective technique can reach your audience’s hearts in a way even the most well-crafted ad never could. Here’s everything you need to know about branded content -- including branded content examples and how to use it for your own brands!Continue reading How To Create a Successful Branded Content Campaign [with Branded Content Examples]
Filmmaker Alejandro Gonzalez Inarritu has said, “Fear of the unknown is a great creative partner.”Throughout Inarritu's filmography the director has continually embraced the uncertainty of life’s moments; allowing his audiences to cry with joy and scream with fear.Here are four ways Inarritu's shooting style influences the emotions of his narratives. Continue reading Mastering the Shot List: Alejandro González Inarritu
Most filmmakers I know have tried and failed at crowdfunding. I failed, too, on my first attempt. But every time I researched shot film funding, crowdfunding was one of the first recommendations. It has become a ubiquitous film funding technique.So, I tried crowdfunding again. I studied successful crowdfunding campaigns and took courses on strategy. Ultimately I raised over $18,500 in short film funding for “The Pirate Captain Toledano.” Crowdfunding can be an incredibly powerful film funding tool - if you do it right.Here are some of the most important things I learned from my crowdfunding campaign. These are strategies and…
Zack Snyder movies are full of bold color choices. Sometimes this is the color grade, sometimes this is the production design. What drives these decisions, and how can you apply them to your own films?In this post, we'll take you into our analysis on Zack Snyder movies like The Watchmen, Batman V Superman: Dawn of Justice, 300, and more to illustrate how color can be a superpower in the hands of the right director. We also give you a FREE color in film Ebook with 50+ examples from movies.Continue reading Mastering the Color Palette: Zack Snyder
Logistics. Your average filmmaker’s worst nightmare. A good film producer, however, knows that the better organized a shoot is, the better the outcome for everyone involved.Historically this has included number different documents, over numerous different programs. For me personally, it involved spreadsheets, running sheets and never-ending ‘to do’ lists.However, with the emergence of all things tech, things are getting a heck of a lot easier for anyone looking to be more organized on a shoot. Let me show you how.Continue reading Customer Success: How Diana Fisk Streamlined the Call Sheet Process
You’ve got an awesome concept for a short film. Congratulations! Now you need a short film business plan.Perhaps your idea just came to you out of the blue, perhaps you’ve developed it with my systematic process. Either way, you want to know what the first step towards turning your idea into an actual movie is.Well, it's not one step. It's four.Continue reading How to Write a 4-Part Film Business Plan That Gets You Funding
Russian filmmaker Andrei Tarkovsky once said, “If during my work I find that a shot or a take might resemble what has already been done by another great director, I modify the scene to prevent that from happening.”Although the auteur only completed seven feature films, his singular cinematic style continues to inspire audiences.Here are some ways Andrei Tarkovsky movies employ effective shot design.Continue reading Mastering the Shot List: Andrei Tarkovsky
Best Nolan MoviesNolan's Directing StyleNolan Directing Tips Nolan's CirclesNolan's Shot List From The Dark Knight to Interstellar, Christopher Nolan movies take full advantage of the medium, creating realities that often operate by their own rules.Of course, story is at the foundation of these creations, but what helps to maintain the viewer’s attention are the shot list choices. Here are some of the ways his shooting style enhanced Christopher Nolan’s filmography.Continue reading Mastering the Shot List: Christopher Nolan
Adam Lisagor never wanted to be in front of the camera. To this day, he’s a little surprised his clients request that he be in front of the camera for their digital marketing.Continue reading How to Develop Your Brand: An Interview with Sandwich Video
Running a photography business is 10 percent actually taking pictures. From start up costs to gathering clients, we’re covering how to start a photography business step by step.Continue reading Essential Guide: How to Start a Photography Business
