What are Rhetorical Appeals — The Art of Persuasion Explained

You probably have heard of the terms ethos, pathos, and logos before. You may even understand what each is. However, you may not know them as rhetorical appeals. What are rhetorical appeals and how is each one a cornerstone of rhetoric? In this article, we’ll take a look at the components of the rhetorical appeals, how they are effective, and which one Aristotle thought was the most important in creating persuasive arguments. Continue reading What are Rhetorical Appeals — The Art of Persuasion Explained

What is Kairos in Rhetoric — Definition and Examples Explained

Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It all comes down to timing. One of today’s most relevant "advanced techniques" is the concept of kairos, or acting at the opportune moment. In this post, we’ll give you a kairos definition, useful kairos examples, and a firm grasp of lofty concepts. Get ready to hone your timing to make stronger advertising videos.Continue reading What is Kairos in Rhetoric — Definition and Examples Explained