Ethos

What are Rhetorical Appeals — The Art of Persuasion Explained

You probably have heard of the terms ethos, pathos, and logos before. You may even understand what each is. However, you may not know them as rhetorical appeals. What are rhetorical appeals and how is each one a cornerstone of rhetoric? In this article, we’ll take a look at the components of the rhetorical appeals, how… Continue reading What are Rhetorical Appeals — The Art of Persuasion Explained

Kyle DeGuzman

Kairos Definition and Meaning: Kairos Rhetoric Explained

HomeEthosPathoslogosTelosKairos Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It all comes down to timing. One of today’s most relevant “advanced techniques” is the concept of kairos, or acting at the opportune moment. In… Continue reading Kairos Definition and Meaning: Kairos Rhetoric Explained

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