You probably have heard of the terms ethos, pathos, and logos before. You may even understand what each is. However, you may not know them as rhetorical appeals. What are rhetorical appeals and how is each one a cornerstone of rhetoric? In this article, we’ll take a look at the components of the rhetorical appeals, how they are effective, and which one Aristotle thought was the most important in creating persuasive arguments. Continue reading What are Rhetorical Appeals — The Art of Persuasion Explained
Ethos is a mode of persuasion that appeals to credibility. Ethos has been used for thousands of years, and it is still used today to communicate authority. We’re going to look at some ethos examples, but first, let’s look at what makes it different from the other rhetorical appeals: logos and pathos.Continue reading Ethos Examples in Literature, Ads, Speeches & More
Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It all comes down to timing. One of today’s most relevant "advanced techniques" is the concept of kairos, or acting at the opportune moment. In this post, we’ll give you a kairos definition, useful kairos examples, and a firm grasp of lofty concepts. Get ready to hone your timing to make stronger advertising videos.Continue reading What is Kairos in Rhetoric — Definition and Examples Explained
Want to get in your audience’s head? Whether you’re making a video, selling a product, or giving a speech, you need to know how to win over the crowd with common sense — to make them think. And one of the most successful ways to achieve this is with something Aristotle called "logos." Sounds like a good plan, but how? We’ll give you a logos definition, loads of logos examples, and a solid grasp of heavy concepts. Get ready to produce more compelling content that will convince any audience to do your bidding.Continue reading What is Logos — Definition and Examples…
Imagine you arrive at an old abandoned warehouse to find everything covered in dust. But as you explore, you find a sparklingly clean thermos. You might guess that the thermos hasn’t been there for long, and that somebody might be exploring nearby. This is a valid inference. Or perhaps… the thermos has been trapped in time. This inference has no evidence to support its plausibility. Either way, they’re both inferences! But what does inference mean? We’re going to answer that question by exploring the history of the term alongside some examples. Lock in your final guesses now – let’s answer…
Logos is a mode of persuasion that appeals to logic. Logos has been used for thousands of years, and it is still used today to communicate reason. We’re going to look at a variety of logos examples, but first, let’s explain what it is, and how it’s different from the other rhetorical appeals: ethos and pathos. Continue reading Logos Examples in Literature, Speeches, Ads & More
Repetition and rhythm can make mundane ideas have tremendous impact. A great example of this done in a very specific way is chaismus. While its use has been traced back to ancient texts, including the Bible and works of classical Greek and Latin authors, its formal identification and naming as a distinct rhetorical device occurred much later. But what is chiasmus exactly? Continue reading What is Chiasmus — Definition, Examples, and Uses
Is there any better feeling than winning an argument? Fortunately, Aristotle gave us the key to doing just that millennia ago. The Greek philosopher laid out three key components to persuading an audience that continue to be relevant today. So what is the rhetorical triangle? And how can you use it?Continue reading What is the Rhetorical Triangle — Definition & Case Study
