You probably have heard of the terms ethos, pathos, and logos before. You may even understand what each is. However, you may not know them as rhetorical appeals. What are rhetorical appeals and how is each one a cornerstone of rhetoric? In this article, we’ll take a look at the components of the rhetorical appeals, how they are effective, and which one Aristotle thought was the most important in creating persuasive arguments. Continue reading What are Rhetorical Appeals — The Art of Persuasion Explained
Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It all comes down to timing. One of today’s most relevant "advanced techniques" is the concept of kairos, or acting at the opportune moment. In this post, we’ll give you a kairos definition, useful kairos examples, and a firm grasp of lofty concepts. Get ready to hone your timing to make stronger advertising videos.Continue reading What is Kairos in Rhetoric — Definition and Examples Explained
Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three modes of persuasion that endure to this day. Aristotle’s “rhetorical triangle” — ethos, pathos, and logos — continues to fuel the best in advertising. So, what is pathos? We’ll give you a pathos definition, lots of useful pathos examples, and a practical grasp of the heavy…
