How to Write a Compelling Logline [with Examples]

How to Write a Compelling Logline (with a Logline Examples) - Featured - StudioBinder

Before a screenplay is crafted by underpaid writers, it starts as a logline. At any stage of a production, a logline is a tool used by agents to sell, producers to sell, and by crew members to tell their family why they won’t be home for dinner.

More...

Since movie loglines are so short, it’s easy to write out twenty in under twenty minutes. Writing one that sells, however, is an art.

In this article, we break down famous logline examples to understand what makes the best loglines.

What is a logline?

A logline, or log line, is a brief (one to two sentence) summary of a movie, tv show, etc. that hooks the reader in and describes the central conflict of the story.

If someone asks you what your screenplay is about, you usually respond with a logline.

While we’ll get into what makes the best loglines pop and get our attention, it’s important to note that movie loglines are concise. It’s the most important part of a logline definition.

Logline vs Synopsis

While your logline is a short summary of what your movie is about, your synopsis is a beat for beat retelling of your story’s plot. Whether you’re crafting a documentary logline or tinkering with loglines for short films, your logline is never the same as your synopsis.

Logline vs Tagline

While your logline tells us what we’re getting into, the tagline gets us excited and most always a play on words. Using tv logline example, Silicon Valley, we’d see that the logline is “A shy silicon valley engineer tries to build his own company.” While the tagline is “He’s got called company.”

Logline Formula

While no two movie loglines are alike, inserting your story into logline template can give your project shape and keep you on track. Use the following formula to get you started:

When [INCITING INCIDENT] happens, [OUR PROTAGONIST] decides [TO DO ACTION] against [ANTAGONIST].

Strong protagonists make strong loglines

A beautiful assassin. A hot-headed anchor. A culinary-gifted rat.

The first part of your logline should give us insight into who your movie is about. You should have a great character before you crack open Celtx.

While you have a great sense of your main character, it’s important to focus on the key elements that make your character unique. Usually two conflicting adjectives can grab our attention as to who the protagonist is. 

Don't use character names

Do you think people knew who Ron Burgundy was before they read the script of Anchorman?

Probably not.

The original logline for that project most likely read “A vain, super cool anchorman.” Since your characters only exist in your mind’s eye, it’s important to really describe who your characters are. Like this example from Napoleon Dynamite.

Logline Examples: Napolean Dynamite

A listless and alienated teenager decides to help his new friend win the class presidency in their small western high school, while he must deal with his bizarre family life back home.

The best loglines are goals

Character studies are fun, but characters are only defined by the actions they take. A great logline sets up what the character wants–we’ll have to see if he or she achieves it.

In a way, the best logline examples pose questions that we’ll have to watch play out. 

If you wrote a movie logline that stated, “a man sets out to build a robot,” it doesn’t set up a goal that is achievable. It’s too broad.

That same logline can be strengthened by adding a specific, testable goal. “A man sets out to build a robot that can win a competition.” Immediately, we can visualize a competition and a clear way to benchmark the protagonist’s success.

Use the active voice

It’s no fun when something happens to us out of our control. That’s why we use the active voice. While passive events can happen as inciting incident, the characters reaction can never be something s/he just has to do.

In the case of Django Unchained, we see that there’s a very clear goal for our main character and it’s very easy to see whether or not he achieves it.

Logline Examples: Django Unchained

With the help of a German bounty hunter, a freed slave sets out to rescue his wife from a brutal Mississippi plantation owner.

Irony is your friend

An airhead blonde goes to Harvard Law School. A Christmas Elf goes to New York City.

Peruse any great logline examples, and you’ll be sure to find irony. While irony is the bedrock of any comedy movie loglines, it also makes the protagonist’s journey the hardest possible.

By pairing opposite personalities together and placing fish out of water, your story begins to take shape.

In Silence of the Lambs, irony comes through as a serial killer is recruited to capture other serial killers.

Logline Examples: The Silence of the Lambs

A young F.B.I. cadet must confide in an incarcerated and manipulative killer to receive his help on catching another serial killer who skins his victims.

Movie loglines should have stakes

Is it the end of the world? Will a bomb explode? Is there a dastardly villain?

Stakes are great when coupled with a goal–when stakes are increased, it makes our desire to see the whole thing play out even greater.

Having stakes is the basis of how to write a logline. Consider the movie logline for the 1994 film, Speed.

A young police officer must prevent a bomb exploding aboard a city bus by keeping its speed above 50 mph.

Without “by keeping its speed above 50 mph,” this logline loses not only its stakes but also what keeps us invested in the plot.

Try using a logline generator

Maybe you’re stuck for ideas, either way, a generator is a cool way to brainstorm, but not end up with a final product. A logline generator can give direction for a character you want to write about, but any generator or formula will leave you with something lackluster.

Logline Examples: Star Wars: A New Hope

Luke Skywalker, a spirited farm boy, joins rebel forces to save Princess Leia from the evil Darth Vader, and the galaxy from the Empire’s planet-destroying Death Star.

The best loglines break the rules

A producer’s assistant will pour over loglines all day long to the point where they’ll all read exactly the same.

While the tips we’ve outlined should give you structure and direction, what makes movie loglines truly great is riffing on the conventional.

This Pirates of the Caribbean logline does just that. Although it states character names, it gets across character with careful placed quotation marks around the word “Captain.” It shifts the inciting incident half way through the logline. And most importantly, it delivers a twist right at the end of the sentence. 

How to find the essence of movie loglines

While getting across all the information we expect, your logline has to have the flavor of your film. To find the flavor, visualize what your storyboards and moodboards would look like.

Logline Examples: Pirates of the Caribbean

Blacksmith Will Turner teams up with eccentric pirate “Captain” Jack Sparrow to save his love, the governor’s daughter, from Jack’s former pirate allies, who are now undead.

How to write a logline that kills

  1. Describe your protagonist with strong adjectives
  2. Give your protagonist a clear goal
  3. Use irony
  4. Increase the stakes
  5. Don’t be afraid to break convention

Like screenplay dialogue, the best loglines take multiple drafts and lots of experimenting.

What are your favorite logline examples? Let us know in the comments.

Like this post? Share it!

twitter-bird-bue-gray

"How to Write a Compelling Logline [with Examples]." #infiefilm #screenplay #screenwriting #filmmaking

Click to Tweet

Solution Icon - Shot List and Storyboard

Showcase your vision with elegant shot lists and storyboards.

Create robust and customizable shot lists. Upload images to make storyboards and slideshows.

Learn More

StudioBinder Shot List Template and Storyboard Template - Shot List Software
AJ Unitas

AJ Unitas

Writer at StudioBinder
AJ Unitas is a Baltimore native turned Los Angeles wanderer. He enjoys good movies, hates the bad ones, and drinks water regularly. If you'd like to contact him, please don't!
AJ Unitas
66 Shares
Share66
Tweet
Share
+1
Pin