Want to make more compelling videos? Whether you’re directing a commercial, launching an ad campaign, or developing branded content, you need a clear purpose. You also have to appreciate that viewers approach your content with goals of their own. Meeting in the middle is where marketing and advertising magic happens. How do you deliver the goods? In this post, we’ll give you a telos definition, useful telos examples, and a solid grasp of lofty concepts. Read on to hone your message and make stronger advertising videos.Watch: Ethos, Pathos, Logos — Persuasive Ad TechniquesSubscribe for more filmmaking videos like this.TELOS MEANINGUnderstanding telosWhat…
When your pre-production work heads for production, your project’s table read is often the first in-person meeting for key players. Even though it’s an exciting time, it’s crucial for you to take a breath, prepare, and make the most of every opportunity your table read presents.Continue reading What is a Table Read? Pro-Tips on Hosting a Read-Through
Insert shots are the unsung hero of filmmaking. They’re used in feature films, documentaries, and commercials. They may seem simple, but getting the most out of your insert shots is a science.Want to know the formula? Check out this post below.Lezgo.Continue reading What is an Insert Shot: How to Build Clever Inserts like The Coen Brothers
Medium close-up shots are a go-to for many directors, but understanding how to use them in the most effective way possible takes some finesse. We’re going to discuss the medium close-up shot and why it's the preferred option when a close-up or a medium shot just won’t do. Before we get too far, let's start with our ultimate guide to shot size for a refresher on the various options. Let's jump in.Continue reading The Medium Close-Up Shot: Definition and Examples in Film
A Close-up shot is one of the most commonly used shot sizes in film and television, but there are ways to make your close-ups extraordinary. It may be when you decide to use them in your story, or how you angle your camera to get an added emotional effect, or by surrounding them with varying shot sizes. In this post, we’ll break it down for you. Continue reading Close-Up Shots: Examples of Camera Movement & Angles
What is Anime? One of the incredible byproducts of the advent of streaming media is the widespread access to international films and television shows. Specifically, Western audiences have more exposure to the world of anime than ever before. The growing popularity of this animation phenomenon has even pushed American studios to produce anime-like shows. From the naive and ditzy protagonists in shoujo series to mecha warriors in shonen, the diversity of character design has fueled global interest. So, what does anime mean in the modern world, and why has it captured such a massive global fanbase? To define anime today…
An audience may sit through poor picture quality, but they will rarely tolerate flawed poor sound. It is more than 50 percent of your project. In this post, we’re going to review the basics of on set sound recording. This includes equipment, elements, and proper recording techniques.Watch: Sound Recording — Science & Gear ExplainedSubscribe for more filmmaking videos like this.AUDIO RECORDING SYSTEMSWhat is single system?When it comes to film and video sound, the first thing you need to determine is whether to use a single or double audio recording system.In a single system, audio is captured directly into the camera,…
You’re watching a movie, getting invested in the characters, watching the tension build, and then boom—just as you’re about to get to the emotional payoff, a frown forms across your lips and you utter those ever so dreaded words: “That’s so cliche.”Continue reading What is a Cliche? Definition & Examples
B-Roll BasicsBest B-Roll WebsitesHow To Shoot B-Roll What is B-roll footage in Film and TV? Furthermore, what is A-roll vs B-roll? Filmmakers of all types, whether they make documentaries, wedding videos, music videos, movies, or television NEED to have a keen understanding of both A-roll and B-roll footage. So, what does B-roll mean and why is it such a valuable resource for filmmakers? Let's get into it.Continue reading What is B-Roll: The Difference Between A-Roll vs B-Roll Footage
Roger Deakins cinematography includes Fargo, Skyfall, Sicario, No Country for Old Men, and finally he won an Academy Award for Cinematography for Blade Runner 2049 and again in 2020 for 1917. While the Academy finally recognized Deakins work, most of us have been in awe of him long before that. We watched Roger Deakins movies, interviews, and used his blog to compile the best Roger Deakins cinematography tips & techniques.Continue reading Roger Deakins Cinematography Tips & Techniques: Complete Guide
