Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It all comes down to timing. One of today’s most relevant "advanced techniques" is the concept of kairos, or acting at the opportune moment. In this post, we’ll give you a kairos definition, useful kairos examples, and a firm grasp of lofty concepts. Get ready to hone your timing to make stronger advertising videos.Continue reading What is Kairos in Rhetoric — Definition and Examples Explained
Winston Churchill once said, “Let our advance worrying become advance thinking and planning.” With our free online Gantt chart and Gantt chart software, you can let your advance worrying become planning. Just like the Prime Minister would have wanted.Continue reading Create a Free Online Gantt Chart | StudioBinder’s Gantt Chart Software
An audience may sit through poor picture quality, but they will rarely tolerate flawed poor sound. It is more than 50 percent of your project. In this post, we’re going to review the basics of on set sound recording. This includes equipment, elements, and proper recording techniques.Watch: Sound Recording — Science & Gear ExplainedSubscribe for more filmmaking videos like this.AUDIO RECORDING SYSTEMSWhat is single system?When it comes to film and video sound, the first thing you need to determine is whether to use a single or double audio recording system.In a single system, audio is captured directly into the camera,…
Preparation is key if you want to know how to pitch a TV show. Thousands of creators each year try to get their TV show ideas in front of major streaming services like Netflix, Hulu, and HBO. But how do you stand out in a world full of pitches? This guide shows you exactly how to pitch a TV show: from logline and pitch deck to mastering pitch meetings and tailoring your approach for different networks. Continue reading How to Pitch a TV Show Like a Pro [Free Pitch Template]
You've heard stories about studios paying millions of dollars for scripts. Probably prompting the deserved question, “How much do screenwriters make?” Today, we're going to take a look at the events that got the spec market to where it is today. But we've got the insider's perspective, and we've done the research. You’ll leave this article with confidence, ready to give yourself the best chance possible before you submit a script to Netflix, Paramount, or HBO.Continue reading How Much Do Screenwriters Really Make?
who couldn’t use a little more power in their powers of persuasion? Whether you’re a video advertiser, MBA student, or high school sophomore trying out for the debate team, you need to know how to win over your audience. One of the best ways to do this is with ethos. But what is ethos? It can be the quickest way to cut through clutter and establish trust with your audience. In this post, we’ll provide you with a straightforward ethos definition, plenty of useful ethos examples, and an easy grasp of heavy concepts. By the end of this article, you’ll…
Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three modes of persuasion that endure to this day. Aristotle’s “rhetorical triangle” — ethos, pathos, and logos — continues to fuel the best in advertising. So, what is pathos? We’ll give you a pathos definition, lots of useful pathos examples, and a practical grasp of the heavy…
Extreme close-up shots are a very useful tool in cinema, but because they are so noticeable it’s important to know how and when to use them so that your viewer is generally on board with your shot selection. We’re going to discuss the extreme close-up shot and go over which emotions are generated when you use one, and show you extreme close-up shot images and scenes that worked well.Continue reading Extreme Close-Up Shots: Creative Examples That Work
Afilm set is a unique world that has to be experienced to be understood. There is a steep learning curve that comes with every film production. It can take many years before anyone is completely at home on set, and to master the plethora of film and cinematography terms. Continue reading Cinematography and Film Terms Every Working Filmmaker Should Know
Want to get in your audience’s head? Whether you’re making a video, selling a product, or giving a speech, you need to know how to win over the crowd with common sense — to make them think. And one of the most successful ways to achieve this is with something Aristotle called "logos." Sounds like a good plan, but how? We’ll give you a logos definition, loads of logos examples, and a solid grasp of heavy concepts. Get ready to produce more compelling content that will convince any audience to do your bidding.Continue reading What is Logos — Definition and Examples…
