who couldn’t use a little more power in their powers of persuasion? Whether you’re a video advertiser, MBA student, or high school sophomore trying out for the debate team, you need to know how to win over your audience. One of the best ways to do this is with ethos. But what is ethos? It can be the quickest way to cut through clutter and establish trust with your audience. In this post, we’ll provide you with a straightforward ethos definition, plenty of useful ethos examples, and an easy grasp of heavy concepts. By the end of this article, you’ll…
Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three modes of persuasion that endure to this day. Aristotle’s “rhetorical triangle” — ethos, pathos, and logos — continues to fuel the best in advertising. So, what is pathos? We’ll give you a pathos definition, lots of useful pathos examples, and a practical grasp of the heavy…
Extreme close-up shots are a very useful tool in cinema, but because they are so noticeable it’s important to know how and when to use them so that your viewer is generally on board with your shot selection. We’re going to discuss the extreme close-up shot and go over which emotions are generated when you use one, and show you extreme close-up shot images and scenes that worked well.Continue reading Extreme Close-Up Shots: Creative Examples That Work
Afilm set is a unique world that has to be experienced to be understood. There is a steep learning curve that comes with every film production. It can take many years before anyone is completely at home on set, and to master the plethora of film and cinematography terms. Continue reading Cinematography and Film Terms Every Working Filmmaker Should Know
Want to get in your audience’s head? Whether you’re making a video, selling a product, or giving a speech, you need to know how to win over the crowd with common sense — to make them think. And one of the most successful ways to achieve this is with something Aristotle called "logos." Sounds like a good plan, but how? We’ll give you a logos definition, loads of logos examples, and a solid grasp of heavy concepts. Get ready to produce more compelling content that will convince any audience to do your bidding.Continue reading What is Logos — Definition and Examples…
YouTube has over a billion users worldwide. So it’s essential to make a YouTube channel if you want to build a following. But with so many video formats out there, it can be a struggle to know which YouTube video idea is best for your brand.Well struggle no more! We've assembled a list of the 165 most creative YouTube video ideas we could find — from channel collaborations to gaming videos. So get ready to tour through ideas that will reinvigorate your brand and leave your viewers wanting more. And make sure to capture the good YouTube ideas with our…
Assistant Directors (the 1st AD) are one of the most valuable crew members on any production. Your 1st AD is responsible for on-set communication, department coordination, maintaining the shooting schedule, conflict resolution, and safety. Continue reading 13 Ways You Can Become a Better 1st AD
Distribution is an integral part of the film industry; without it, a film doesn’t get seen. Yet for many filmmakers starting out their careers, the distribution process is murky and intimidating. This is compounded by film distribution’s rapidly shifting status in the age of streaming. So what is film distribution? How does it work, what is its history, and what is its future?Continue reading What is Film Distribution — The Ultimate Guide for Filmmakers
Your film scheduling software might be able to juggle your cast, crew, and locations perfectly. You may even be using an excellent shooting schedule template. But here’s the truth. Even if the logistics are rock solid, your schedule may not be. Here are ten pro tips to help you create a shooting schedule that actually builds momentum on set.Continue reading 10 Shooting Schedule Pro Tips to Build Momentum on Set
Did you finally get the green light? Before hitting the accelerator make sure to grab a pre-production checklist for your upcoming tasks.Missing one step during pre-production can mean disaster on set, legal issues down the road, and damage to your overall career trajectory as a filmmaker. A thorough film pre production checklist can prevent costly delays and ensure your production runs smoothly.Missing one step during pre-production can mean disaster on set, legal issues down the road, and damage to your overall career trajectory as a filmmaker.That’s why we put together the ultimate pre-production checklist (including a free checklist you can…
