Want to make more compelling videos? Whether you’re directing a commercial, launching an ad campaign, or developing branded content, you need a clear purpose. You also have to appreciate that viewers approach your content with goals of their own. Meeting in the middle is where marketing and advertising magic happens. How do you deliver the goods? In this post, we’ll give you a telos definition, useful telos examples, and a solid grasp of lofty concepts. Read on to hone your message and make stronger advertising videos.Watch: Ethos, Pathos, Logos — Persuasive Ad TechniquesSubscribe for more filmmaking videos like this.TELOS MEANINGUnderstanding telosWhat…
Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It all comes down to timing. One of today’s most relevant "advanced techniques" is the concept of kairos, or acting at the opportune moment. In this post, we’ll give you a kairos definition, useful kairos examples, and a firm grasp of lofty concepts. Get ready to hone your timing to make stronger advertising videos.Continue reading What is Kairos in Rhetoric — Definition and Examples Explained
Describing sensory experiences through the medium of writing and text can be difficult. By enlisting the use of imagery, writers are able to vividly describe experiences, actions, characters, and places through written language. What is imagery exactly. How is imagery in poetry and literature used? In this article, we’ll take a look at the imagery definition, seven different types of imagery and how each can be used to further immerse a reader into the work of a writer. Continue reading What is Imagery — Definition & Examples in Literature & Poetry
When your pre-production work heads for production, your project’s table read is often the first in-person meeting for key players. Even though it’s an exciting time, it’s crucial for you to take a breath, prepare, and make the most of every opportunity your table read presents.Continue reading What is a Table Read? Pro-Tips on Hosting a Read-Through
Winston Churchill once said, “Let our advance worrying become advance thinking and planning.” With our free online Gantt chart and Gantt chart software, you can let your advance worrying become planning. Just like the Prime Minister would have wanted.Continue reading Create a Free Online Gantt Chart | StudioBinder’s Gantt Chart Software
Odds are that if you’ve had any interest in writing a script within the past fifty years you’ve heard of the Hero’s Journey. A writer you got drinks with swore by it, a film professor suggested you read about it. Or you overheard the barista at your local coffee shop talking about how Die Hard is a picture-perfect template for it. But... what is it? I’ll explain all of the Hero’s Journey’s 17 steps and provide examples in the modern canon. Then you can kick writer’s block and get a strong script into the hands of agents and producers.Continue reading Joseph…
Summarizing an entire screenplay is not an easy thing to do. Let alone in 1-2 sentences. But it is what’s required if you want to pitch your script to a producer or studio. When you send out your script too, the logline sometimes determines if someone even reads it. So, what is a logline? We're not going to stop at the definition, we've got a tried-and-true formula for crafting the perfect hook. Continue reading What is a Logline? [with FREE Logline Formula Template]
Insert shots are the unsung hero of filmmaking. They’re used in feature films, documentaries, and commercials. They may seem simple, but getting the most out of your insert shots is a science.Want to know the formula? Check out this post below.Lezgo.Continue reading What is an Insert Shot: How to Build Clever Inserts like The Coen Brothers
Medium close-up shots are a go-to for many directors, but understanding how to use them in the most effective way possible takes some finesse. We’re going to discuss the medium close-up shot and why it's the preferred option when a close-up or a medium shot just won’t do. Before we get too far, let's start with our ultimate guide to shot size for a refresher on the various options. Let's jump in.Continue reading The Medium Close-Up Shot: Definition and Examples in Film
Denouement is one of the most important aspects of a script, yet it can easily be confused with other story beats like climaxes or epilogues. So what is denouement? In this article, we’re going to define denouement in a clear and simple way, then look at some key examples that show us how masterclass filmmakers use it to expert effect. We’ll cover the various types of denouement (explicit vs. implicit) with some stellar examples. But before all that, let’s start with a quick denouement definition so we can begin to understand the foundation of this highly important storytelling element.Continue reading…
