who couldn’t use a little more power in their powers of persuasion? Whether you’re a video advertiser, MBA student, or high school sophomore trying out for the debate team, you need to know how to win over your audience. One of the best ways to do this is with ethos. But what is ethos? It can be the quickest way to cut through clutter and establish trust with your audience. In this post, we’ll provide you with a straightforward ethos definition, plenty of useful ethos examples, and an easy grasp of heavy concepts. By the end of this article, you’ll…
When you’re working on a movie or TV show, it can be hard to plant the audience inside the character's point of view. Today we’re going to go over the POV, or point of view shot. We’ll define it, see it in action, and talk about why it belongs on your shot list. Continue reading Point of View Shots: Creative Camera Movements & Angles
Looking to brainstorm new characters? Perhaps, you want to flesh out existing characters or pair them against another character to maximize drama and develop deeper character arcs. Writing a compelling character is easier said than done. However, it's helpful to consider tried-and-true character archetypes to ensure every character behaves in a way that is unique, consistent, and believable. In this post, we'll identify the various character archetypes that you can use to enhance your own characters. Plus, we'll include plenty of iconic character archetype examples from your favorite movies and TV shows. Lastly, we'll define which character archetypes can be…
The way you frame your actors or subjects conveys a message to the audience. Send the wrong one, and the audience goes packing. But a properly executed high angle shot can produce the exact message you're after. Today we’re going to go over the high angle shot and how it’ll help you add subtext to your shot selection and variety to your shot list. Along the way, we'll go over the various applications for this essential camera angle so you'll know exactly when and how to use it.Continue reading High Angle Shot — Camera Angle Explained & Iconic Examples
Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three modes of persuasion that endure to this day. Aristotle’s “rhetorical triangle” — ethos, pathos, and logos — continues to fuel the best in advertising. So, what is pathos? We’ll give you a pathos definition, lots of useful pathos examples, and a practical grasp of the heavy…
T here are so many screenwriting books out there that claim to be the best, so how do you know which ones to buy? Today we’re going to go through the very best screenwriting books. We'll help you discover how each screenwriting book can help you break your story and open new doors in your career. Some people do a top ten screenwriting books list. We went with fifteen. These books are the sort of resources that writers at all stages of the process, and in all stages of their career, turn when they need a little insight. So…
Color grading can completely transform the look of your video, but unless you’ve spent years inside a coloring house, you may not have the technical know-how to achieve the desired look. The right LUT can help turbocharge this. So what is a LUT?Continue reading What are LUTs? The Ultimate Guide to Color Grading
Want to get in your audience’s head? Whether you’re making a video, selling a product, or giving a speech, you need to know how to win over the crowd with common sense — to make them think. And one of the most successful ways to achieve this is with something Aristotle called "logos." Sounds like a good plan, but how? We’ll give you a logos definition, loads of logos examples, and a solid grasp of heavy concepts. Get ready to produce more compelling content that will convince any audience to do your bidding.Continue reading What is Logos — Definition and Examples…
It’s easy to mix up the different types of camera shots and types of angles. To make a shot list, a filmmaker or video creative must know the classic types of shots based on attributes like shot size, shot framing, camera movement, camera mechanisms, and depth of field. We'll break down all the camera shots, camera angles, and camera techniques that you need to know for your next film or music video. We also include camera shot examples from famous movies to help solidify all the discussed cinematography techniques. Continue reading 50+ Types of Camera Shots, Angles, and Techniques
Did you finally get the green light? Before hitting the accelerator make sure to grab a pre-production checklist for your upcoming tasks.Missing one step during pre-production can mean disaster on set, legal issues down the road, and damage to your overall career trajectory as a filmmaker. A thorough film pre production checklist can prevent costly delays and ensure your production runs smoothly.Missing one step during pre-production can mean disaster on set, legal issues down the road, and damage to your overall career trajectory as a filmmaker.That’s why we put together the ultimate pre-production checklist (including a free checklist you can…
