What is Cross Cutting and Parallel Editing in Film?

Cross Cutting and parallel editing are highly effective editing techniques that can greatly improve the quality of any film or visual work. If you’ve heard the expressions “greater than the sum of its parts,” then you already know why these techniques are used so often in filmmaking. In this post, we’re going to give you… Continue reading What is Cross Cutting and Parallel Editing in Film?

What is a Rough Cut in Film — Stages of Film Editing Explained

What is a rough cut? If you have any interest in editing or filmmaking in general, then one of the first terms you should learn is the rough cut or rough edit. The rough cut is not always confined to just the Post-Production stage as you might expect. In this article we’ll explain exactly what… Continue reading What is a Rough Cut in Film — Stages of Film Editing Explained

Match Cuts & Creative Transitions with Examples – Editing Techniques

Everyone loves to see a great scene transition, but how do you connect scenes on a deeper level? Consider using a match cut. Using similar colors, shapes, actions or even dialogue, match cuts add that extra level of meaning to create a more cohesive and seamless narrative. In today’s post, we’re going to break down… Continue reading Match Cuts & Creative Transitions with Examples – Editing Techniques

Color Grading vs. Color Correction Process for Video: A Complete Guide

We’ve all seen films with an eerie green or chilly blue tint that drives home the tone of the project. These different atmospheres, and many more, stand as monuments to the film and video coloring process. It takes a good amount of research and practice to control images with advanced precision. What’s the difference between… Continue reading Color Grading vs. Color Correction Process for Video: A Complete Guide

The Complete Guide to Instagram Video Sizes & Formats (FREE Template)

Instagram videos are key to successful branding. But that also comes with its own challenges. Like … what’s the proper Instagram video size? What’s the best Instagram video format? What are Instagram video dimensions? In this post, we’ll go through each component of the Instagram video format and explain the best practices for the app.… Continue reading The Complete Guide to Instagram Video Sizes & Formats (FREE Template)

The Kuleshov Effect Explained (and How Spielberg Subverts it)

Movies and television are incredible because they can transport us into a world of wonderment. Today we’re going to go over the Kuleshov Effect and how the greatest director of all time, Steven Spielberg, put his own twist on the editing technique for his personal stamp.Continue reading The Kuleshov Effect Explained (and How Spielberg Subverts… Continue reading The Kuleshov Effect Explained (and How Spielberg Subverts it)

The Rule of Six: How to Edit Effectively with Walter Murch’s Eye Trace

Directors and cinematographers shoot with purpose, as they match their technical shot choices with the intended tone or emotion of the story. Of course, they’re not the only ones making critical choices. Editors’ decisions hugely determine the success of a film.  It is up to the editor to assemble every scene, every cut in a… Continue reading The Rule of Six: How to Edit Effectively with Walter Murch’s Eye Trace

Organize Post Production Workflow to Edit Like a Pro

When it comes to keeping a shoot on budget and on schedule, a clean and organized workflow is everything. Film sets are busy places and as workplaces go, they’re pretty complex beasts, too. Factor in some serious creative personalities, and all that goes along with them, and you start to see just how tough a… Continue reading Organize Post Production Workflow to Edit Like a Pro

Text Graphics in Video: Top Trends For Video Creatives

T here comes a point in every video project when you should consider how you’ll use text graphics.  Maybe you need lower thirds to fill the audience in, or an eye-popping titles sequence to establish your project’s mood.  Solving how to add text to a video can be overwhelming.Continue reading Text Graphics in Video: Top Trends… Continue reading Text Graphics in Video: Top Trends For Video Creatives

How to Create A Movie Color Palette Like Ridley Scott [FREE LUT Pack]

D irector Ridley Scott has said: “Life isn’t black and white. It’s a million gray areas.” From Alien to Gladiator, Ridley Scott movies explore the often difficult questions surrounding morality and existence.  Actions accepted in one reality, may be condemned in another.  But what helps Ridley Scott films dissect these complex issues are their use of… Continue reading How to Create A Movie Color Palette Like Ridley Scott [FREE LUT Pack]