Look, people. Creating killer web content is not all sunshine and lollipops. That's a common misconception, actually. That this job is somehow an easy one. To be honest, it gets a little annoying. People assume that my job, and the job of so many others, must be some kind of total breeze. In some ways, maybe it is. In others, though: absolutely not.Continue reading 14 Best Stock Photo Sites for Creative Agencies
Filmmakers looking to get publicity for their films have a lot of festivals to consider. Understanding the full range of the top film festivals is critical to finding the best fit for your film. Each fest comes with its own vibe, history, and entry fee. But where do you start? With so many choices, finding the best film festivals for your film is like finding a needle in a haystack.Don’t worry, we’re here to be your metal detector. We've done the research, we've curated our findings, and today we’ll break down the 21 top film festivals in the world. Consider…
Want to make more compelling videos? Whether you’re directing a commercial, launching an ad campaign, or developing branded content, you need a clear purpose. You also have to appreciate that viewers approach your content with goals of their own. Meeting in the middle is where marketing and advertising magic happens. How do you deliver the goods? In this post, we’ll give you a telos definition, useful telos examples, and a solid grasp of lofty concepts. Read on to hone your message and make stronger advertising videos.Watch: Ethos, Pathos, Logos — Persuasive Ad TechniquesSubscribe for more filmmaking videos like this.TELOS MEANINGUnderstanding telosWhat…
Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It all comes down to timing. One of today’s most relevant "advanced techniques" is the concept of kairos, or acting at the opportune moment. In this post, we’ll give you a kairos definition, useful kairos examples, and a firm grasp of lofty concepts. Get ready to hone your timing to make stronger advertising videos.Continue reading What is Kairos in Rhetoric — Definition and Examples Explained
Winston Churchill once said, “Let our advance worrying become advance thinking and planning.” With our free online Gantt chart and Gantt chart software, you can let your advance worrying become planning. Just like the Prime Minister would have wanted.Continue reading Create a Free Online Gantt Chart | StudioBinder’s Gantt Chart Software
An audience may sit through poor picture quality, but they will rarely tolerate flawed poor sound. It is more than 50 percent of your project. In this post, we’re going to review the basics of on set sound recording. This includes equipment, elements, and proper recording techniques.Watch: Sound Recording — Science & Gear ExplainedSubscribe for more filmmaking videos like this.AUDIO RECORDING SYSTEMSWhat is single system?When it comes to film and video sound, the first thing you need to determine is whether to use a single or double audio recording system.In a single system, audio is captured directly into the camera,…
Preparation is key if you want to know how to pitch a TV show. Thousands of creators each year try to get their TV show ideas in front of major streaming services like Netflix, Hulu, and HBO. But how do you stand out in a world full of pitches? This guide shows you exactly how to pitch a TV show: from logline and pitch deck to mastering pitch meetings and tailoring your approach for different networks. Continue reading How to Pitch a TV Show Like a Pro [Free Pitch Template]
You've heard stories about studios paying millions of dollars for scripts. Probably prompting the deserved question, “How much do screenwriters make?” Today, we're going to take a look at the events that got the spec market to where it is today. But we've got the insider's perspective, and we've done the research. You’ll leave this article with confidence, ready to give yourself the best chance possible before you submit a script to Netflix, Paramount, or HBO.Continue reading How Much Do Screenwriters Really Make?
who couldn’t use a little more power in their powers of persuasion? Whether you’re a video advertiser, MBA student, or high school sophomore trying out for the debate team, you need to know how to win over your audience. One of the best ways to do this is with ethos. But what is ethos? It can be the quickest way to cut through clutter and establish trust with your audience. In this post, we’ll provide you with a straightforward ethos definition, plenty of useful ethos examples, and an easy grasp of heavy concepts. By the end of this article, you’ll…
Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three modes of persuasion that endure to this day. Aristotle’s “rhetorical triangle” — ethos, pathos, and logos — continues to fuel the best in advertising. So, what is pathos? We’ll give you a pathos definition, lots of useful pathos examples, and a practical grasp of the heavy…
