Branded content is a powerful marketing technique that can elicit emotions in its consumers, build trust between consumer and brand, and increase brand revenue. If done well, it can be extremely effective, but it often receives a negative connotation as skeptics wonder if the hyper-dramatized content often associated with it, is working only for the better of the brand. But is that always the case? What is branded content and can it do for both the brand and consumer? Continue reading What is Branded Content? Examples from Successful Campaigns
When I watch the Netflix series Mindhunter, I’m blown away by how accurate the production design seems to portray the time period. I think to myself, “How do they find these places?”The short answer… they don’t. They find locations that have the right skeleton, and then collaborate with a skilled VFX team to enhance scenes with CGI like matte paintings, 3D tracking, and composites.Take a look at the Mindhunter VFX in the video below:Continue reading VFX in Netflix’s Mindhunter: Matte Paintings, Composites, and 3D Tracking
Production assistant jobs are a great way to break into the film and entertainment industry, but they can be hard to find and even harder to book. Afterall, they’re highly sought after entry-level jobs. We’re going to help you find a movie PA job, teach you how to put together a production assistant resume, and answer the most important question of all: "How much does a PA make?" With this knowledge, you can find the best film production jobs and be able to negotiate a fair production assistant salary.Continue reading How Much Does A PA Make? Find Production Assistant Jobs…
Cycloramas are commonplace in video production, and they make the lives of those shooting on a green screen that much easier. So what is a cyclorama? Let’s find out. Continue reading What’s a Cyclorama? How Can Cyc Walls Help My Shot?
How do you go about capturing cinematic footage? Does it require expensive gear, Hollywood connections, or talented thespians?Or could the answer simply be to learn as much as you can, and to go out and shoot as often as possible — and then use your knowledge and creativity to cut together a winning video?This post will take you through a set of cinematic videos captured with Zeiss lenses. Some of these lenses aren’t exactly cheap, but some are much more accessible than you may think, and can lead to great video.Continue reading Carl Zeiss Cinema Lenses: The Best Showreels and…
The best digital camera for multi-functionality on the market, the Blackmagic URSA Mini Pro now has an update - the Blackmagic URSA Mini Pro 4.6K G2. Both cameras yield some beautifully cinematic footage, and this post takes a look at footage from each.Continue reading Best Footage: Blackmagic URSA Mini Pro and Its Update the Mini Pro G2
You know them when you hear them because when you hear them you get all mushy. Or maybe I’m just talking about me. Below is our list of the best love quotes from movies, from the early 20th century cinema to today.Continue reading 57 Best, Sappy, and Romantic Love Quotes from Movies
The second and concluding chapter in director Andy Muschietti's adaptation of Stephen King's It is here. The Losers Club are all grown up as they return to their childhood town to battle inner and outer demons. The cast is impressive, the visuals are stunning, and the imagination on display is undeniable. But that doesn't translate to a successful film overall. Chapter Two goes big on design, creativity, and spooky spectacle, but doesn't provide a satisfying conclusion for characters so expertly crafted in Chapter One. Continue reading “It Chapter Two” Review: Bigger Not Better
Aladdin, the 1992 Disney classic, has recently become relevant in light of the 2019 live-action remake. (Though, for the millennial reader, was Aladdin ever really irrelevant?) But regardless of whether or not you enjoyed John August’s and Guy Ritchie’s remake, the film delivered on the main points. There were a few changes in the latest version empowering Jasmine quite a bit more, which was great to see, but ultimately, the most critical scenes, as well as the ending, remained the same. Jarfar was defeated, Genie was freed, and Aladdin and Jasmine ended up together.Continue reading Disney’s Unreleased Aladdin Ending…
For filmmakers, Netflix is an invaluable resource. With this library of movies at your fingertips, you can watch just about anything. The problem is sifting through the seemingly endless titles to find the really good stuff. If it doesn’t pop up on the main page, you’ve got to search. Fear not, intrepid explorer, we’ve got a playlist for you that will keep you entertained and inspired. Here are the best movies on Netflix for filmmakers (Sept. 2019).Continue reading 10 Best Movies on Netflix — A Playlist for Filmmakers (September 2019)
