What Is a Story Producer? Role & Responsibilities

Most people who watch reality TV have no idea what a story producer does, but they’re feeling the work the whole time. When an episode feels clear, dramatic, emotional, and easy to follow, that usually doesn’t happen by accident. Someone had to take all that raw footage and shape it into a story. In unscripted TV, that’s often the job of the story producer. In this article, we’ll break down what is a story producer, what the job actually looks like, how it compares to other TV jobs, and how people usually get into it. Continue reading What Is a…

10 Types of Corporate Videos for Brands (with Examples)

Acorporate video isn't a generic one-size-fits-all item in a video marketing budget. Nor is it a boring informational slog. The wrong types of corporate videos waste funds. They never reach their audience or achieve their goals.This guide breaks down the 10 essential types of business videos. You’ll learn when to use each one and how their production workflows differ.Read on to find the right types of corporate videos for your goals.Continue reading 10 Types of Corporate Videos for Brands (with Examples)

Healthcare Video Production: The Complete Playbook

Done right, video is one of the most powerful tools a healthcare organization has. It simplifies complex procedures, trains new staff faster, and lets real patient stories do more than any marketing tagline. This article covers the main types of healthcare video production, what makes them different from standard corporate work, and how to plan a shoot that clears every compliance hurdle.Continue reading Healthcare Video Production: The Complete Playbook