Apophasis was born from the realms of Greek rhetoric and continues to find application in modern communication. It’s place in debate, literature, and everyday conversation is timeless because of its balance of wit and function. Let’s look deeper into this interesting rhetorical device. Continue reading What is Apophasis — Definition, Examples & Strategies
Have you ever come across a peculiar word - 'enthymeme' - and wondered what it could possibly mean? Perhaps you've heard it mentioned in a debate or a rhetoric class. Either way, understanding the concept of enthymemes can be incredibly useful, especially if you're interested in the art of persuasion. Continue reading What is an Enthymeme — Definition and Examples
Narratively, a Pixar animation and a multiverse martial arts epic couldn’t be more different. But Inside Out and Everything Everywhere All at Once both use bold, kinetic visuals to explore humanity deeply. Behind the wild colors and chaos lies something surprisingly structured. Syllogism in film is a sequence of reasoning where a conclusion follows from two premises, and it’s the hidden logic that makes even the most animated worlds feel grounded. Joy believes Riley must always be happy, so she suppresses Sadness, a flawed premise that shapes the entire emotional arc. Evelyn believes she’s failed her daughter in every universe,…
Ethos, pathos and logos are modes of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We'll show you how to employ each technique and present some examples along the way.Continue reading Ethos, Pathos & Logos — Definitions and Examples
Want to make more compelling videos? Whether you’re directing a commercial, launching an ad campaign, or developing branded content, you need a clear purpose. You also have to appreciate that viewers approach your content with goals of their own. Meeting in the middle is where marketing and advertising magic happens. How do you deliver the goods? In this post, we’ll give you a telos definition, useful telos examples, and a solid grasp of lofty concepts. Read on to hone your message and make stronger advertising videos.Watch: Ethos, Pathos, Logos — Persuasive Ad TechniquesSubscribe for more filmmaking videos like this.TELOS MEANINGUnderstanding telosWhat…
Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three modes of persuasion that endure to this day. Aristotle’s “rhetorical triangle” — ethos, pathos, and logos — continues to fuel the best in advertising. So, what is pathos? We’ll give you a pathos definition, lots of useful pathos examples, and a practical grasp of the heavy…
Want to get in your audience’s head? Whether you’re making a video, selling a product, or giving a speech, you need to know how to win over the crowd with common sense — to make them think. And one of the most successful ways to achieve this is with something Aristotle called "logos." Sounds like a good plan, but how? We’ll give you a logos definition, loads of logos examples, and a solid grasp of heavy concepts. Get ready to produce more compelling content that will convince any audience to do your bidding.Continue reading What is Logos — Definition and Examples…
Aporia is a tricky term to understand; no doubt in part because it merits two definitions. But fear not, we’re going to define aporia twice! We’re also going to break down some aporia examples in philosophy and writing to get to the bottom of the aporia meaning. By the end, you’ll know what aporia is; how to recognize it, and how to apply it.Continue reading What is Aporia — Rhetoric’s Secret Weapon Explained
