Learning from the Best Marketing and Advertising Campaigns
The best advertising and marketing campaigns seem to come out of nowhere, don't they?Continue reading Learning from the Best Marketing and Advertising Campaigns
Marketing
What is a Cult Classic — The Allure of Fringe Films
In cinema, there exists a niche that often goes unnoticed by the mainstream yet holds a magnetic allure for those who discover it: the realm of cult classics. These films may not have garnered immediate acclaim or box office success, but over time, they've managed to carve out their own dedicated fanbase. Continue reading What is a Cult Classic — The Allure of Fringe Films
Rotten Tomatoes Ratings — How Does Rotten Tomatoes Work?
The Rotten Tomatoes ratings system―good or bad? Well, I’d say it’s a bit better than the original way tomatoes were used to judge entertainment. Because even if we want to throw fruit at the screen, 21st century technology reminds us we don’t have to. Rotten Tomatoes will provide us with a fair Critic consensus before we even get to the theatre (saving us a ton of food and money).So how does Rotten Tomatoes work, exactly? Is it a reliable judge of... characters... Okay, okay, hold your tomatoes please. Let’s get a behind the scenes look at how it all works.Continue…
The Best Movie Taglines — 75 Examples And Why They Work
How can you describe your entire movie in only a few words? All that hard work, time, and money comes down to a simple phrase: the movie tagline. We combed through countless taglines, and picked the best movie taglines of all time so you can better craft your own. Let’s go!Continue reading The Best Movie Taglines — 75 Examples And Why They Work
What is Branded Content? Examples from Successful Campaigns
Branded content is a powerful marketing technique that can elicit emotions in its consumers, build trust between consumer and brand, and increase brand revenue. If done well, it can be extremely effective, but it often receives a negative connotation as skeptics wonder if the hyper-dramatized content often associated with it, is working only for the better of the brand. But is that always the case? What is branded content and can it do for both the brand and consumer? Continue reading What is Branded Content? Examples from Successful Campaigns
Social Media and Digital Communications for Successful Short Films
Navigating our uber-connected, tech-driven world can be overwhelming for filmmakers. Making a successful short film is exhausting enough. But keeping your crew -- and followers -- up to date, minute by minute, might feel like one step too many. All of the mediums might overwhelm you, but deep down you know you using them will help your film.But, you don’t need to be on every single social media platform in order to capitalize. You just need to choose your methods wisely, and set them up for maximum efficiency. In today’s post, I’ll show you what you need to stay connected…
