Ethos, Pathos & Logos — Definitions and Examples

Ethos, pathos and logos are modes of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We'll show you how to employ each technique and present some examples along the way.Continue reading Ethos, Pathos & Logos — Definitions and Examples

Download a Free Film Location Release Form Template

Download the Film Location Release Form Template, FREE.Planning to secure a shooting location for your next short, feature, or doc? A movie release form ensures everything’s covered. Download this location release template for peace of mind.What Is a Location Release Form?What’s in a location release form?A peek inside the location release templateAll the text you should customize in the release form template is conveniently highlighted in red for quicker turnarounds.How to Secure a Film LocationBest practices for securing a film locationThere's more to securing a location than a release form template, it’s a legal agreement. Read our post on How…

Download a FREE Film Treatment Template Right Now

Download your FREE Film Treatment TemplateBefore you write your screenplay, you need a solid film treatment template to clearly outline both plot and structure.Made with Google DocsIncludes everything a film treatment template needs to get you ready to write.Watch: How to Write a Treatment for Film and TV Curious about writing an awesome film treatment? Learn how to write a film treatment.A film treatment template that has the essentialsThe film treatment template provides the structure you need to evoke the vision of your story.Film Treatment Template Includes:Best Practices for Writing a Film TreatmentLearn more about the nuances of writing a film treatment…

Staggering Call Time Formulas for Your Next Call Sheet

  Utilizing spreadsheet formulas for call times can speed up the process of creating call sheets, but for many AD's and Production Unit folks, formulas can be intimidating. In this article, we're going to show you how to setup Excel formulas for staggering call times automatically. Continue reading Staggering Call Time Formulas for Your Next Call Sheet

Tutorials – Plan – Intro to Task Management

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Kanban Methodology Explained — A Guide to the Principles

Tasks are the building blocks of larger accomplishments. In business, art, and personal life, completing tasks leads to completing goals. Therefore, the name of the game is task management and optimizing the workflow in which tasks are executed. Few methods have been as effectively embraced for this purpose as the Kanban method.Continue reading Kanban Methodology Explained — A Guide to the Principles

Instagram Ads: The Complete Guide to Advertising on Instagram

  If you own a business, there’s no excuse for not running Instagram ads. They are by far the most critical piece of your campaign. You can run your campaigns on all other social platforms, but nothing will have the reach or engagement, quite like an Instagram ad. Why? Let’s check it out. Continue reading Instagram Ads: The Complete Guide to Advertising on Instagram

Small Business Advertising Ideas from LeBron James Commercials

  Small business advertising ideas can be hard to come by. On the one hand, you need to reach out to a local community and connect with them. But your budget might be tight and your time...even tighter. But luckily, there are ways that allow you to accomplish what you want, regardless of time and budget. Today, let’s take a look at how one of the most well-known (and well-marketed) celebrities in the world, uses certain techniques to create winning advertising. Apply these strategies and your next ad campaign could be a real slam dunk. Continue reading Small Business Advertising…