If you own a business, there’s no excuse for not running Instagram ads. They are by far the most critical piece of your campaign. You can run your campaigns on all other social platforms, but nothing will have the reach or engagement, quite like an Instagram ad. Why? Let’s check it out. Continue reading Instagram Ads: The Complete Guide to Advertising on Instagram
Small business advertising ideas can be hard to come by. On the one hand, you need to reach out to a local community and connect with them. But your budget might be tight and your time...even tighter. But luckily, there are ways that allow you to accomplish what you want, regardless of time and budget. Today, let’s take a look at how one of the most well-known (and well-marketed) celebrities in the world, uses certain techniques to create winning advertising. Apply these strategies and your next ad campaign could be a real slam dunk.Continue reading Small Business Advertising Ideas from…
We’ve noticed a shift in content throughout the digital age. Filmmakers spend years studying traditional filmmaking only to find that some viewers now prefer web-based content over traditional film and TV. Continue reading Make a YouTube Web Series to Get Noticed as a Filmmaker
Ithink we can agree that the ads are oftentimes the most exciting and emotional posts on social media. Good content is good content, plain and simple. As new media platforms have taken up a huge percentage of our collective cultural experience, social media advertising has become a legitimate, prominent, and cost-effective way to reach consumers. But getting started in social media advertising can be daunting for any business or creative agency that comes late to the game. But the basics are simple and the varied types of social media advertising are some of the best ways for brands to engage…
Location, location, location. We all know how critical scouting is to your production, why picking the right filming locations can make or break your movie. But have you ever considered just how significant it can be to your story? Some settings matter so much to the plot, they take on a life of their own — and they are just as necessary as the characters themselves. Let’s take a look at a few examples when filming locations took center stage. We’ll start with a brief video of the Texas-loving football drama, Friday Night Lights.Continue reading Filming Locations that Enhance Your…
So you’re financed and ready for pre production. But with so many steps in the film production cycle (casting, shot listing, insurance), how do you get organized? Where do you start? Never fear. Pre production is a linear process. You just need to check off the boxes in the right order. In today’s post I’ll detail how to make a short film like a veteran filmmaker: with practical efficiency. I’ll focus on the three phases of pre production that worked to make my short film, The Pirate Captain Toledano. I'll share why the steps have to happen in this…
T he late Stephen Hawking said, “Science is beautiful when it makes simple explanations of phenomena.” This sentiment rings true for advertisers as well. When a brand has a product or service they are looking to promote, they want a tool that easily informs customers about its benefits. This is where explainer videos come in handy. Continue reading The Best Explainer Video Trends for Your Brand
Awell-made call sheet is the difference between a successful shoot and production hell. And the quality of film production call sheet comes down to the quality of the call sheet template. Mistakes can easily snowball and lead to major confusion, and eventual delays. Fear not. In this all-inclusive callsheet guide, we’ll not only provide a callsheet template, but we'll arm you with time-tested call sheet best practices so you can avoid making so many frustratingly common mistakes. By the end of the post, you’ll be ready to create professional callsheets with ease. Let's get started.Continue reading Ultimate Guide to Call Sheets
Whether you're looking to hire locals when shooting out of town, or searching for "hungrier" crew who are willing to exchange experience for a pay cut, Facebook Groups are a great place to start. Continue reading Find Production Crew with Facebook
Tell me if this sounds like you: You're building an entertainment career. You get gigs here and there, maybe on set or in a production office, but you're hunting for a new job every week - maybe even the next day. I've been there, so I am going to share with you some of my personal experiences from building my own entertainment career through a number of film production jobs, all so that you can learn the pitfalls... and successes. Get ready, because you are now officially inside the Hollywood trenches. Welcome to the party, pal. Continue reading How to…
