Product Explainer Video: Types, Examples & Best Practices
85% of consumers say a brand's video convinced them to buy. It used to be a blog post. Then landing pages were in. Now? Video is king. A product explainer video is the ultimate piece of content now. Used to turn curious visitors into happy, paying, loyal customers.According to Wyzowl's 2026 State of Video Marketing report, 96% of people have watched an explainer video. They watch to learn about a product or service. 85% say that video directly influenced a purchase decision. That is not a niche format. That is the default way people evaluate what they are about to…
