Small business advertising ideas can be hard to come by. On the one hand, you need to reach out to a local community and connect with them. But your budget might be tight and your time...even tighter. But luckily, there are ways that allow you to accomplish what you want, regardless of time and budget. Today, let’s take a look at how one of the most well-known (and well-marketed) celebrities in the world, uses certain techniques to create winning advertising. Apply these strategies and your next ad campaign could be a real slam dunk. Continue reading Small Business Advertising…
I think we can agree that the ads are oftentimes the most exciting and emotional posts on social media. Good content is good content, plain and simple. As new media platforms have taken up a huge percentage of our collective cultural experience, social media advertising has become a legitimate, prominent, and cost-effective way to reach consumers. But getting started in social media advertising can be daunting for any business or creative agency that comes late to the game. But the basics are simple and the varied types of social media advertising are some of the best ways for…
By now, everyone knows that it's critical for every brand to have a social media presence. Learning to post videos to Twitter is essential for successful media presence. Continue reading How to Post Videos on Twitter [5 Essential Tips]
W ith more than one billion people actively using Facebook, it's hard to justify not using Facebook video ads as a platform to reach consumers and expand brand awareness. Using Facebook video ads increases the value of your marketing by scores. But how often do you scroll through Facebook and immediately move on when a video ad pops up? Probably all of the time. So how do you make Facebook video ads that work? Let’s jump in Continue reading How and Why To Make Facebook Video Ads That Work
Since 2016, Instagram has launched their business profiles. These have dedicated features like contact buttons and call-to-actions buttons just for company profiles. But more importantly, they allow you to advertise. Instagram Promotions are newer than ads, and way less of a commitment than an entire campaign. But are they worth it? Well let’s see what they are and learn from those who have actually launched one. Continue reading Instagram Promotion — How Does It Work and Is It Worth It?
Making a movie is an extraordinary accomplishment that requires skill, perseverance, and a little bit of luck. But just because you’ve made a movie doesn’t mean anyone is going to see it. That’s where marketing comes in. What is film marketing? And what marketing approaches are most effective? Let’s break it down.Continue reading What is Film Marketing — How to Sell Movies to an Audience
Imagine this: You're an architect designing a grand skyscraper. But instead of a blueprint, all you have are vague ideas and hazy specifications. Sounds like a recipe for disaster, right? Now, let's apply this scenario to the world of marketing and advertising. Here, our skyscraper is your campaign, and the blueprint? That's your creative brief. But just like any blueprint, a creative brief is more than a piece of paper—it's a vital tool that can make or break a campaign. In the following sections, we'll explore the importance of a creative brief, its key components, and how it sets…
Ever noticed how your favorite character in a TV show always seems to be sipping from a certain brand of coffee or how the hero in a blockbuster movie never fails to drive the same flashy car? It's not by chance. This is the subtle art of product placement, a marketing strategy so seamlessly woven into our entertainment that we barely even notice it. These placements captivate our attention, subtly molding our perceptions and desires, often without our conscious awareness.Continue reading What is Product Placement in Movies and TV — With Examples
A still is not merely a static image; it captures a single frame of a movie, encapsulating a world of emotions and stories within its boundaries. These seemingly simple snapshots hold immense power within the realm of cinema. In this article, we embark on an exploration of the captivating complexities of film stills — their creation, their purpose, and their profound impact on both filmmakers and audiences. Continue reading What is a Film Still and What are They Used For?
Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts taking place every Spring in New York. Over the course of this article, we’re going to define the event, its importance to the TV Industry as a whole and how it’s evolved over time. Let’s dive in. Continue reading What Are Upfronts in TV — How Advertising Works in Television
