Video concepts are only as good as how you pitch them. Your video agency may have the next ‘Got Milk’ campaign on your hands, but if you go into the meeting rambling and unprepared, it won’t matter.Continue reading How to Pitch a Video Concept that Wins Over Clients
Branded content is a powerful marketing technique that can elicit emotions in its consumers, build trust between consumer and brand, and increase brand revenue. If done well, it can be extremely effective, but it often receives a negative connotation as skeptics wonder if the hyper-dramatized content often associated with it, is working only for the better of the brand. But is that always the case? What is branded content and can it do for both the brand and consumer? Continue reading What is Branded Content? Examples from Successful Campaigns
With over 2.7 billion monthly active users and more than 1 billion hours of video watched daily, YouTube sits at the intersection of search, social media, and long-form content. That makes YouTube marketing one of the most effective ways to build brand awareness. This guide breaks down modern YouTube video marketing from strategy to execution.Continue reading YouTube Marketing for Brands | Video SEO Strategies in 2026
Ethos, pathos and logos are modes of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We'll show you how to employ each technique and present some examples along the way.Continue reading Ethos, Pathos & Logos — Definitions and Examples
Few words are as loaded or controversial as “propaganda.” But what does the term actually mean? Is it a way to spread misinformation, manipulate public opinion, or influence behavior? A function of manipulation onto a populace? A funny Walt Disney cartoon starring Donald Duck? All this and much more, propaganda has been around for a very long time but seems to be more recognized (at least by name) since the nineteenth century. We will provide a definition of propaganda, along with notable examples, primarily in art and film.Continue reading What is Propaganda — Definition, Types & Functions
Writing a great AV script can be simple with a strong concept and the right tools. Whether you’re creating a commercial, social media ad, or explainer video, scripting for video content starts with the right audio visual script. A video script has to engage your target audience, showcase your product or service, and deliver a clear call to action, and do it with brevity. That’s where a reliable AV script template (also known as a two column script) comes in. In this guide, we’ll walk you through the entire process of scripting for video content—and yes, there’s a free AV…
In the age of YouTube, songs are meant to be seen, but producing a music video takes different skills and a different approach altogether. You may know a talented artist who needs a music video, and you might already have a pretty great idea for it. Creating a music video requires a blend of creativity and strategic planning to bring that vision to life. Now you want to back that creativity up with a smart production plan. Learning how to write a script for a music video ensures that your vision translates smoothly from concept to execution.Using a music video…
Sixty-one percent of businesses use explainer videos to market their products and services. An educational video can also be a powerful tool for training, instruction, or knowledge sharing. But how do you start from scratch? Writing a screenplay for YouTube ensures your message is clear and engaging from the beginning. By following these rules and using our explainer video script template, your client’s product won’t just be well explained—it’ll also captivate them. The right script template for video helps you maintain structure while ensuring your messaging stays clear.Continue reading How to Write a Buzzworthy Explainer Video Script
Pathos is a mode of persuasion that appeals to emotion. Pathos has been used for thousands of years, and it is still used today to communicate “feeling.” We’re going to look at some pathos examples, but first, let’s look at what makes it different from the other rhetorical appeals: logos and ethos.Continue reading Pathos Examples in Literature, Speeches, Music & More
Ethos is a mode of persuasion that appeals to credibility. Ethos has been used for thousands of years, and it is still used today to communicate authority. We’re going to look at some ethos examples, but first, let’s look at what makes it different from the other rhetorical appeals: logos and pathos.Continue reading Ethos Examples in Literature, Ads, Speeches & More
