The Most Inspiring Ads For 2021 That Every Agency Should See

W hen brands tackle important issues, and use their massive reach to spread positivity, they create win-win content for their viewers. Making inspiring ads is no easy task. But if you start with a genuine message and a firm understanding of how advertising techniques work, you can naturally stir up emotional responses from your audience.… Continue reading The Most Inspiring Ads For 2021 That Every Agency Should See

Ethos, Pathos & Logos: Persuasive Advertising Techniques (2021)

HomeEthosPathoslogosTelosKairos Ethos, pathos and logos are techniques of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We’ll show you how to employ each of the techniques and present some awesome examples along the way.Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques… Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques (2021)

How to Make a Movie Poster [Free Movie Poster Credits Template]

Want your movie to have a professional movie poster? Every “one sheet” movie poster has ONE thing in common. It’s called “the billing block,” which is the industry-standard way of formatting movie poster credits. However, those variable fonts and specific movie poster credits “looks” are tough to format. Don’t worry. To make a movie poster… Continue reading How to Make a Movie Poster [Free Movie Poster Credits Template]

Rotten Tomatoes Ratings — How Does Rotten Tomatoes Work?

The Rotten Tomatoes ratings system―good or bad? Well, I’d say it’s a bit better than the original way tomatoes were used to judge entertainment. Because even if we want to throw fruit at the screen, 21st century technology reminds us we don’t have to. Rotten Tomatoes will provide us with a fair Critic consensus before… Continue reading Rotten Tomatoes Ratings — How Does Rotten Tomatoes Work?

The Logos Definition: The Best Logos Commercial Examples for Creatives

HomeEthosPathoslogosTelosKairos Want to get in your audience’s head? Whether you’re making a video, selling a product, or giving a speech, you need to know how to win over the crowd with common sense — to make them think. And one of the most successful ways to achieve this is with something Aristotle called “logos.”  Sounds like… Continue reading The Logos Definition: The Best Logos Commercial Examples for Creatives

The Pathos Definition: Pathos Advertisement Examples and Aristotle Rhetoric

HomeEthosPathoslogosTelosKairos Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three… Continue reading The Pathos Definition: Pathos Advertisement Examples and Aristotle Rhetoric

What is Telos: The Ultimate Guide to Understand Telos for Video Marketing

HomeEthosPathoslogosTelosKairos Want to make more compelling videos? Whether you’re directing a commercial, launching an ad campaign, or developing branded content, you need a clear purpose. You also have to appreciate that viewers approach your content with goals of their own. Meeting in the middle is where marketing and advertising magic happens.Continue reading What is Telos:… Continue reading What is Telos: The Ultimate Guide to Understand Telos for Video Marketing

Instagram Ads: The Complete Guide to Advertising on Instagram

If you own a business, there’s no excuse for not running Instagram ads. They are by far the most critical piece of your campaign. You can run your campaigns on all other social platforms, but nothing will have the reach or engagement, quite like an Instagram ad. Why? Let’s check it out. Continue reading Instagram… Continue reading Instagram Ads: The Complete Guide to Advertising on Instagram

What is Post-Production? A Quick Rundown & Why Trust Matters

There are a ton of professionals involved in Post-Production, and trusting each other probably matters more in ‘post’ than any other time in the filmmaking process. These are the final steps and they’re the glue that holds the movie together, literally. So, what is Post-Production, who’s involved, and what should you consider before it begins?… Continue reading What is Post-Production? A Quick Rundown & Why Trust Matters

What is Branded Content? Examples from Successful Campaigns

Branded content is a powerful marketing technique that can elicit emotions in its consumers, build trust between consumer and brand, and increase brand revenue. If done well, it can be extremely effective, but it often receives a negative connotation as skeptics wonder if the hyper-dramatized content often associated with it, is working only for the… Continue reading What is Branded Content? Examples from Successful Campaigns

How Can You Kickstart Your Social Media Advertising?

I think we can agree that the ads are oftentimes the most exciting and emotional posts on social media. Good content is good content, plain and simple. As new media platforms have taken up a huge percentage of our collective cultural experience, social media advertising has become a legitimate, prominent, and cost-effective way to reach consumers.… Continue reading How Can You Kickstart Your Social Media Advertising?

Social Media and Digital Communications for Successful Short Films

Navigating our uber-connected, tech-driven world can be overwhelming for filmmakers. Making a successful short film is exhausting enough. But keeping your crew — and followers — up to date, minute by minute, might feel like one step too many. All of the mediums might overwhelm you, but deep down you know you using them will… Continue reading Social Media and Digital Communications for Successful Short Films

Small Business Advertising Ideas from LeBron James Commercials

Small business advertising ideas can be hard to come by. On the one hand, you need to reach out to a local community and connect with them. But your budget might be tight and your time…even tighter. But luckily, there are ways that allow you to accomplish what you want, regardless of time and budget.… Continue reading Small Business Advertising Ideas from LeBron James Commercials

9 Video Branding Strategies to Get More Followers Right Now

T here are billions of videos on YouTube right now. If you’re a content creator, it can be hard to get noticed! But if you carefully apply smart branding strategies, you can stand out of the pack and build a base. It’s easier than you may think. Today we’re going to go over ten brand strategies to… Continue reading 9 Video Branding Strategies to Get More Followers Right Now

The Best Explainer Video Trends for Your Brand

T he late Stephen Hawking said, “Science is beautiful when it makes simple explanations of phenomena.” This sentiment rings true for advertisers as well. When a brand has a product or service they are looking to promote, they want a tool that easily informs customers about its benefits. This is where explainer videos come in handy.Continue… Continue reading The Best Explainer Video Trends for Your Brand

How To Create a Successful Branded Content Campaign [with Branded Content Examples]

T he phrase branded content has been tossed around in recent years with many people scratching their heads as to what it is. Branded content uses the elements of storytelling to integrate a company’s message into a marketing campaign. It seems simple, but this effective technique can reach your audience’s hearts in a way even the most well-crafted ad never… Continue reading How To Create a Successful Branded Content Campaign [with Branded Content Examples]