HomeEthosPathoslogosTelosKairos Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three… Continue reading What is Pathos — Examples of Pathos in Video Advertisement
If you want to know how to pitch a TV show, preparation is key. The common assumption is that the pitch process is all about “selling it in the room.” It’s not. In the words of Sun Tzu, “every battle is won or lost before it is ever fought.” You have to sell it long… Continue reading How to Pitch a TV Show Like a Pro [Free Pitch Template]
Whether you’re a marketer for a film studio or somebody looking for better ways to self-promote, you should know what it takes to make an awesome EPK. But what is an EPK? We’re going to answer the question “what is an EPK” by looking at its definition. Then, we’ll show you how to make an… Continue reading What is an EPK — A Creator’s Guide to the Electronic Press Kit
If you’re creative, and you envision yourself in a leadership role, you might have thought about how to become a Creative Director. But in addition to having creative vision, to be a creative director requires well-developed soft skills (listening, collaboration). Not to mention, these executive level positions take time to work towards. Let’s look at… Continue reading What is a Creative Director — Job Description & Duties Explained
The Rotten Tomatoes ratings system―good or bad? Well, I’d say it’s a bit better than the original way tomatoes were used to judge entertainment. Because even if we want to throw fruit at the screen, 21st century technology reminds us we don’t have to. Rotten Tomatoes will provide us with a fair Critic consensus before… Continue reading Rotten Tomatoes Ratings — How Does Rotten Tomatoes Work?
T he race is on to find the next creative digital advertising trends.Continue reading The Best Creative Digital Advertising Trends For 2022
W hen brands tackle important issues, and use their massive reach to spread positivity, they create win-win content for their viewers. Making inspiring ads is no easy task. But if you start with a genuine message and a firm understanding of how advertising techniques work, you can naturally stir up emotional responses from your audience.… Continue reading The Most Inspiring Ads For 2022 That Every Agency Should See
T he best advertising and marketing campaigns seem to come out of nowhere, don’t they?Continue reading Learning from the Best Marketing and Advertising Campaigns of 2022
HomeEthosPathoslogosTelosKairos Ethos, pathos and logos are techniques of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We’ll show you how to employ each of the techniques and present some awesome examples along the way.Continue reading Ethos, Pathos & Logos: Definition and Examples… Continue reading Ethos, Pathos & Logos: Definition and Examples of Persuasive Advertising Techniques (2022)
HomeEthosPathoslogosTelosKairos w ho couldn’t use a little more power in their powers of persuasion? Whether you’re a video advertiser, MBA student, or high school sophomore trying out for the debate team, you need to know how to win over your audience.Continue reading What is Ethos? The Best Advertising and Commercial Examples that Define Ethos
Want your movie to have a professional movie poster? Every “one sheet” movie poster has ONE thing in common. It’s called “the billing block,” which is the industry-standard way of formatting movie poster credits. However, those variable fonts and specific movie poster credits “looks” are tough to format. Don’t worry. To make a movie poster… Continue reading How to Make a Movie Poster [Free Movie Poster Credits Template]
H ow can you describe your entire movie in only a few words? All that hard work, time, and money comes down to a simple phrase: the movie tagline. We combed through countless taglines, and picked the best movie taglines of all time so you can better craft your own. Let’s go!Continue reading The Best Movie… Continue reading The Best Movie Taglines — 75 Examples And Why They Work
HomeEthosPathoslogosTelosKairos Want to get in your audience’s head? Whether you’re making a video, selling a product, or giving a speech, you need to know how to win over the crowd with common sense — to make them think. And one of the most successful ways to achieve this is with something Aristotle called “logos.” Sounds like… Continue reading The Logos Definition: The Best Logos Commercial Examples for Creatives
HomeEthosPathoslogosTelosKairos Want to make more compelling videos? Whether you’re directing a commercial, launching an ad campaign, or developing branded content, you need a clear purpose. You also have to appreciate that viewers approach your content with goals of their own. Meeting in the middle is where marketing and advertising magic happens.Continue reading What is Telos:… Continue reading What is Telos: The Ultimate Guide to Understand Telos for Video Marketing
If you own a business, there’s no excuse for not running Instagram ads. They are by far the most critical piece of your campaign. You can run your campaigns on all other social platforms, but nothing will have the reach or engagement, quite like an Instagram ad. Why? Let’s check it out. Continue reading Instagram… Continue reading Instagram Ads: The Complete Guide to Advertising on Instagram
There are a ton of professionals involved in Post-Production, and trusting each other probably matters more in ‘post’ than any other time in the filmmaking process. These are the final steps and they’re the glue that holds the movie together, literally. So, what is Post-Production, who’s involved, and what should you consider before it begins?… Continue reading What is Post-Production? A Quick Rundown & Why Trust Matters
Branded content is a powerful marketing technique that can elicit emotions in its consumers, build trust between consumer and brand, and increase brand revenue. If done well, it can be extremely effective, but it often receives a negative connotation as skeptics wonder if the hyper-dramatized content often associated with it, is working only for the… Continue reading What is Branded Content? Examples from Successful Campaigns
I think we can agree that the ads are oftentimes the most exciting and emotional posts on social media. Good content is good content, plain and simple. As new media platforms have taken up a huge percentage of our collective cultural experience, social media advertising has become a legitimate, prominent, and cost-effective way to reach consumers.… Continue reading How Can You Kickstart Your Social Media Advertising?
Navigating our uber-connected, tech-driven world can be overwhelming for filmmakers. Making a successful short film is exhausting enough. But keeping your crew — and followers — up to date, minute by minute, might feel like one step too many. All of the mediums might overwhelm you, but deep down you know you using them will… Continue reading Social Media and Digital Communications for Successful Short Films
Small business advertising ideas can be hard to come by. On the one hand, you need to reach out to a local community and connect with them. But your budget might be tight and your time…even tighter. But luckily, there are ways that allow you to accomplish what you want, regardless of time and budget.… Continue reading Small Business Advertising Ideas from LeBron James Commercials
