Writing a great AV script can be simple with a strong concept and the right tools. Whether you’re creating a commercial, social media ad, or explainer video, scripting for video content starts with the right audio visual script. A video script has to engage your target audience, showcase your product or service, and deliver a clear call to action, and do it with brevity. That’s where a reliable AV script template (also known as a two column script) comes in. In this guide, we’ll walk you through the entire process of scripting for video content—and yes, there’s a free AV…
In the age of YouTube, songs are meant to be seen, but producing a music video takes different skills and a different approach altogether. You may know a talented artist who needs a music video, and you might already have a pretty great idea for it. Creating a music video requires a blend of creativity and strategic planning to bring that vision to life. Now you want to back that creativity up with a smart production plan. Learning how to write a script for a music video ensures that your vision translates smoothly from concept to execution.Using a music video…
Sixty-one percent of businesses use explainer videos to market their products and services. An educational video can also be a powerful tool for training, instruction, or knowledge sharing. But how do you start from scratch? Writing a screenplay for YouTube ensures your message is clear and engaging from the beginning. By following these rules and using our explainer video script template, your client’s product won’t just be well explained—it’ll also captivate them. The right script template for video helps you maintain structure while ensuring your messaging stays clear.Continue reading How to Write a Buzzworthy Explainer Video Script
Want to make more compelling videos? Whether you’re directing a commercial, launching an ad campaign, or developing branded content, you need a clear purpose. You also have to appreciate that viewers approach your content with goals of their own. Meeting in the middle is where marketing and advertising magic happens. How do you deliver the goods? In this post, we’ll give you a telos definition, useful telos examples, and a solid grasp of lofty concepts. Read on to hone your message and make stronger advertising videos.Watch: Ethos, Pathos, Logos — Persuasive Ad TechniquesSubscribe for more filmmaking videos like this.TELOS MEANINGUnderstanding telosWhat…
Preparation is key if you want to know how to pitch a TV show. Thousands of creators each year try to get their TV show ideas in front of major streaming services like Netflix, Hulu, and HBO. But how do you stand out in a world full of pitches? This guide shows you exactly how to pitch a TV show: from logline and pitch deck to mastering pitch meetings and tailoring your approach for different networks. Continue reading How to Pitch a TV Show Like a Pro [Free Pitch Template]
who couldn’t use a little more power in their powers of persuasion? Whether you’re a video advertiser, MBA student, or high school sophomore trying out for the debate team, you need to know how to win over your audience. One of the best ways to do this is with ethos. But what is ethos? It can be the quickest way to cut through clutter and establish trust with your audience. In this post, we’ll provide you with a straightforward ethos definition, plenty of useful ethos examples, and an easy grasp of heavy concepts. By the end of this article, you’ll…
Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three modes of persuasion that endure to this day. Aristotle’s “rhetorical triangle” — ethos, pathos, and logos — continues to fuel the best in advertising. So, what is pathos? We’ll give you a pathos definition, lots of useful pathos examples, and a practical grasp of the heavy…
Want to get in your audience’s head? Whether you’re making a video, selling a product, or giving a speech, you need to know how to win over the crowd with common sense — to make them think. And one of the most successful ways to achieve this is with something Aristotle called "logos." Sounds like a good plan, but how? We’ll give you a logos definition, loads of logos examples, and a solid grasp of heavy concepts. Get ready to produce more compelling content that will convince any audience to do your bidding.Continue reading What is Logos — Definition and Examples…
Ethos, pathos and logos are modes of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We'll show you how to employ each technique and present some examples along the way.Continue reading Ethos, Pathos & Logos — Definitions and Examples
If you own a business, there’s no excuse for not running Instagram ads. They are by far the most critical piece of your campaign. You can run your campaigns on all other social platforms, but nothing will have the reach or engagement, quite like an Instagram ad. Why? Let’s check it out. Continue reading Instagram Ads: The Complete Guide to Advertising on Instagram
