Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading Ethos, Pathos & Logos — Definition and Examples of Persuasive Advertising Techniques
Writing an Audio/Visual (AV) script template can be a nerve-racking undertaking. Your message may be simple, but getting it down to one-minute timing can be an intimidating thing. But as with any creative endeavor, you just need to lock down your structure. This is what a trusty AV script template (or audio visual script template)… Continue reading Ultimate AV Script Template to Write Better Ads
Sixty-one percent of businesses use explainer videos to market their products and services. But how do you start from scratch? Explainer videos are nothing without a great explainer video script. You only have a minute or so to pitch your product, so every word and frame matters more than ever. By following these rules and… Continue reading How to Write a Buzzworthy Explainer Video Script
Video concepts are only as good as how you pitch them. Your video agency may have the next ‘Got Milk’ campaign on your hands, but if you go into the meeting rambling and unprepared, it won’t matter.Continue reading How to Pitch a Video Concept that Wins Over Clients
In the age of YouTube, songs are meant to be seen, but producing a music video takes different skills and a different approach altogether. You may know a talented artist who needs a music video, and you might already have a pretty great idea for it. Now you want to back that creativity up with… Continue reading How to Write and Prep a Music Video [AV Script Template]
Stages of Film Production Film Financing Film Production Pre-Production Post-Production Film Distribution Film Marketing Making a movie is an extraordinary accomplishment that requires skill, perseverance, and a little bit of luck. But just because you’ve made a movie doesn’t mean anyone is going to see it. That’s where marketing comes in. What is film marketing?… Continue reading What is Film Marketing — How to Sell Movies to an Audience
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading What is a Creative Brief — Types, Templates and Formats
Cinematography Terms Screenwriting Terms Film Terms Film Crew Positions Ever noticed how your favorite character in a TV show always seems to be sipping from a certain brand of coffee or how the hero in a blockbuster movie never fails to drive the same flashy car? It’s not by chance. This is the subtle art of… Continue reading What is Product Placement in Movies and TV — With Examples
BasicsOpen menu What is Post-Production What is VFX What are Special Effects What is Virtual Production What is SFX Makeup What is CGI What is Mocap What is Compositing What is Matte Painting What is Chroma Key What is a Green Screen What is a Blue Screen What is Practical Effects What is Motion Graphics… Continue reading What is Post-Production — The Final Steps in the Process
Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts taking place every Spring in New York. But what are… Continue reading What Are Upfronts in TV — How Advertising Works in Television
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading What is Telos — The Ultimate Guide for Video Marketing
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading The Best Creative Digital Advertising Trends For 2023
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading The Most Inspiring Ads For 2023 That Every Agency Should See
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading Learning from the Best Marketing and Advertising Campaigns of 2023
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading What is Pathos — Definition, Examples and How to Use It
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading How to Pitch a TV Show Like a Pro [Free Pitch Template]
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading What is an EPK — A Creator’s Guide to the Electronic Press Kit
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading What is a Creative Director — Job Description & Duties Explained
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading Rotten Tomatoes Ratings — How Does Rotten Tomatoes Work?
Advertising EssentialsOpen menu What is Pathos What is Logos What is Telos What is Kairos What is Ethos Ethos, Pathos & Logos What is an EPK What is a Creative Director What is Branded Content What is a Creative Brief How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How Does… Continue reading What is Ethos — Definition, Examples and How to Use It
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