What Are Upfronts in TV — How Advertising Works in Television

Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts taking place every Spring in New York. But what are… Continue reading What Are Upfronts in TV — How Advertising Works in Television

What is the Rhetorical Triangle — Definition & Case Study

Is there any better feeling than winning an argument? Fortunately, Aristotle gave us the key to doing just that millennia ago. The Greek philosopher laid out three key components to persuading an audience that continue to be relevant today. So what is the rhetorical triangle? And how can you use it?Continue reading What is the… Continue reading What is the Rhetorical Triangle — Definition & Case Study

Social Media and Digital Communications for Successful Short Films

ProcessOpen menu How to Make a Short Film Short Film Schedule Tips Write a Short That Gets Noticed How to Storyboard a Short Film Phases of Short Film Pre-Production How Whiplash Went From a Short to a Feature ResourcesOpen menu Best Short Films of All Time Best Short Film Ideas Crowdfunding Movies The Ultimate Film… Continue reading Social Media and Digital Communications for Successful Short Films

How To Create a Successful Branded Content Campaign [with Branded Content Examples]

Advertising EssentialsOpen menu Ethos, Pathos & Logos Explained What is Pathos What is Logos What is Telos What is Kairos What is Ethos How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How to Make a Movie Poster How to Make a Commercial How to Develop Your Brand What is a… Continue reading How To Create a Successful Branded Content Campaign [with Branded Content Examples]