Movies have the Oscars, Music has the Grammys, and Sports have the ESPYs. Commercials have the Clios. Winning a Clio is a huge honor for a brand and an agency, and every marketing guru wants one.Continue reading The Filmmaker’s Guide to The Clio Advertising Awards
T he late Stephen Hawking said, “Science is beautiful when it makes simple explanations of phenomena.” This sentiment rings true for advertisers as well. When a brand has a product or service they are looking to promote, they want a tool that easily informs customers about its benefits. This is where explainer videos come in handy.Continue… Continue reading The Best Explainer Video Trends for Your Brand
M ark Twain once said, “Humor is mankind’s greatest blessing.”Continue reading A Complete Guide To The Funniest Commercials
So you want to know how to make a commercial for your brand. Maybe you know what idea you want but are unsure of how to best concept and shoot it.Continue reading How to Make a Commercial by Mastering Persuasive Ads in 5 Steps
Adam Lisagor never wanted to be in front of the camera. To this day, he’s a little surprised his clients request that he be in front of the camera for their digital marketing.Continue reading How to Develop Your Brand: An Interview with Sandwich Video
Commercials are everywhere. They’re on your iPhone, they’re on your television, they’re on the sides of buildings.Continue reading How to Make a Commercial People Will Actually Share
W ith more than one billion people actively using Facebook, it’s hard to justify not using Facebook video ads as a platform to reach consumers and expand brand awareness. Using Facebook video ads increases the value of your marketing by scores. But how often do you scroll through Facebook and immediately move on when a video… Continue reading How and Why To Make Facebook Video Ads That Work