W ith more than one billion people actively using Facebook, it's hard to justify not using Facebook video ads as a platform to reach consumers and expand brand awareness. Using Facebook video ads increases the value of your marketing by scores. But how often do you scroll through Facebook and immediately move on when a video ad pops up? Probably all of the time. So how do you make Facebook video ads that work? Let’s jump in Continue reading How and Why To Make Facebook Video Ads That Work
Commercials are everywhere. They’re on your iPhone, they’re on your television, they’re on the sides of buildings.Continue reading How to Make a Commercial People Will Actually Share
Making a movie is an extraordinary accomplishment that requires skill, perseverance, and a little bit of luck. But just because you’ve made a movie doesn’t mean anyone is going to see it. That’s where marketing comes in. What is film marketing? And what marketing approaches are most effective? Let’s break it down.Continue reading What is Film Marketing — How to Sell Movies to an Audience
Imagine this: You're an architect designing a grand skyscraper. But instead of a blueprint, all you have are vague ideas and hazy specifications. Sounds like a recipe for disaster, right? Now, let's apply this scenario to the world of marketing and advertising. Here, our skyscraper is your campaign, and the blueprint? That's your creative brief. But just like any blueprint, a creative brief is more than a piece of paper—it's a vital tool that can make or break a campaign. In the following sections, we'll explore the importance of a creative brief, its key components, and how it sets…
Ever noticed how your favorite character in a TV show always seems to be sipping from a certain brand of coffee or how the hero in a blockbuster movie never fails to drive the same flashy car? It's not by chance. This is the subtle art of product placement, a marketing strategy so seamlessly woven into our entertainment that we barely even notice it. These placements captivate our attention, subtly molding our perceptions and desires, often without our conscious awareness.Continue reading What is Product Placement in Movies and TV — With Examples
There are a ton of professionals involved in Post-Production, and trusting each other probably matters more in 'post' than any other time in the filmmaking process. These are the final steps and they’re the glue that holds the movie together, literally. So, what is Post-Production, who’s involved, and what should you consider before it begins? Let’s take a look.Continue reading What is Post-Production — The Final Steps in the Process
Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts taking place every Spring in New York. Over the course of this article, we’re going to define the event, its importance to the TV Industry as a whole and how it’s evolved over time. Let’s dive in. Continue reading What Are Upfronts in TV — How Advertising Works in Television
The race is on to find the next creative digital advertising trends.Continue reading The Best Creative Digital Advertising Trends
When brands tackle important issues, and use their massive reach to spread positivity, they create win-win content for their viewers. Making inspiring ads is no easy task.But if you start with a genuine message and a firm understanding of how advertising techniques work, you can naturally stir up emotional responses from your audience.In today’s post, we’ll look at some stunning and recent inspiring ads. We’ll focus on why their techniques delivered such inspirational advertisements.Continue reading The Most Inspiring Ads That Every Agency Should See
The best advertising and marketing campaigns seem to come out of nowhere, don't they?Continue reading Learning from the Best Marketing and Advertising Campaigns
