Whether you’re a marketer for a film studio or somebody looking for better ways to self-promote, you should know what it takes to make an awesome EPK. But what is an EPK? We’re going to answer the question “what is an EPK” by looking at its definition. Then, we’ll show you how to make an eye-catching EPK by breaking down some real-world examples. By the end, you’ll have all the knowledge and tools needed to make a promotional package that will help get the word out.Continue reading What is an EPK — A Creator’s Guide to the Electronic Press Kit
Logos is a mode of persuasion that appeals to logic. Logos has been used for thousands of years, and it is still used today to communicate reason. We’re going to look at a variety of logos examples, but first, let’s explain what it is, and how it’s different from the other rhetorical appeals: ethos and pathos. Continue reading Logos Examples in Literature, Speeches, Ads & More
If you’re creative, and you envision yourself in a leadership role, you might have thought about how to become a Creative Director. But in addition to having creative vision, to be a creative director requires well-developed soft skills (listening, collaboration). Not to mention, these executive level positions take time to work towards. Let’s look at what is a creative director and how to become one. Continue reading What is a Creative Director — Job Description & Duties Explained
The Rotten Tomatoes ratings system―good or bad? Well, I’d say it’s a bit better than the original way tomatoes were used to judge entertainment. Because even if we want to throw fruit at the screen, 21st century technology reminds us we don’t have to. Rotten Tomatoes will provide us with a fair Critic consensus before we even get to the theatre (saving us a ton of food and money).So how does Rotten Tomatoes work, exactly? Is it a reliable judge of... characters... Okay, okay, hold your tomatoes please. Let’s get a behind the scenes look at how it all works.Continue…
Catchphrases are an integral part of our social and cultural fabric. They are everywhere in advertising, bring back memories of our favorite shows or movies, and sometimes even shape our behaviors and attitudes. How do writers and creatives make catchphrases that are so memorable? Continue reading What is a Catchphrase — Definition, Examples & Uses
Repetition and rhythm can make mundane ideas have tremendous impact. A great example of this done in a very specific way is chaismus. While its use has been traced back to ancient texts, including the Bible and works of classical Greek and Latin authors, its formal identification and naming as a distinct rhetorical device occurred much later. But what is chiasmus exactly? Continue reading What is Chiasmus — Definition, Examples, and Uses
Animation and motion graphics are everywhere. You see them every day on social media, in commercials, in the new series you're binging, and even in business presentations you see at work. But have you ever thought about who creates these animations? What goes into designing them? And what skills does it take to create impactful motion graphics across industries?Continue reading What is a Motion Graphics Designer — Job & Role Explained
Is there any better feeling than winning an argument? Fortunately, Aristotle gave us the key to doing just that millennia ago. The Greek philosopher laid out three key components to persuading an audience that continue to be relevant today. So what is the rhetorical triangle? And how can you use it?Continue reading What is the Rhetorical Triangle — Definition & Case Study
Want your movie to have a professional movie poster? Every "one sheet" movie poster has ONE thing in common. It's called "the billing block,” which is the industry-standard way of formatting movie poster credits. However, those variable fonts and specific movie poster credits "looks" are tough to format. Don’t worry. To make a movie poster you just need the right formatting and you can do this with a movie poster credits template. We'll help you out with a free movie poster credits template, and a quick rundown of how to make a great poster.Continue reading How to Make a Movie…
How can you describe your entire movie in only a few words? All that hard work, time, and money comes down to a simple phrase: the movie tagline. We combed through countless taglines, and picked the best movie taglines of all time so you can better craft your own. Let’s go!Continue reading The Best Movie Taglines — 75 Examples And Why They Work
