Catchphrases are an integral part of our social and cultural fabric. They are everywhere in advertising, bring back memories of our favorite shows or movies, and sometimes even shape our behaviors and attitudes. How do writers and creatives make catchphrases that are so memorable? Continue reading What is a Catchphrase — Definition, Examples & Uses
Repetition and rhythm can make mundane ideas have tremendous impact. A great example of this done in a very specific way is chaismus. While its use has been traced back to ancient texts, including the Bible and works of classical Greek and Latin authors, its formal identification and naming as a distinct rhetorical device occurred much later. But what is chiasmus exactly? Continue reading What is Chiasmus — Definition, Examples, and Uses
Animation and motion graphics are everywhere. You see them every day on social media, in commercials, in the new series you're binging, and even in business presentations you see at work. But have you ever thought about who creates these animations? What goes into designing them? And what skills does it take to create impactful motion graphics across industries?Continue reading What is a Motion Graphics Designer — Job & Role Explained
Is there any better feeling than winning an argument? Fortunately, Aristotle gave us the key to doing just that millennia ago. The Greek philosopher laid out three key components to persuading an audience that continue to be relevant today. So what is the rhetorical triangle? And how can you use it?Continue reading What is the Rhetorical Triangle — Definition & Case Study
Few words are as loaded or as controversial as “propaganda”. But what is propaganda and what does propaganda mean? Is it a way to spread misinformation? A function of manipulation onto a populace? A funny Walt Disney cartoon starring Donald Duck? All this and much more, propaganda has been around for a very long time but seems to be more recognized (at least by name) since the nineteenth century. We will provide a definition of propaganda, along with notable examples, primarily in art and film.Continue reading What is Propaganda — Definition, Types & Functions
Want your movie to have a professional movie poster? Every "one sheet" movie poster has ONE thing in common. It's called "the billing block,” which is the industry-standard way of formatting movie poster credits. However, those variable fonts and specific movie poster credits "looks" are tough to format. Don’t worry. To make a movie poster you just need the right formatting and you can do this with a movie poster credits template. We'll help you out with a free movie poster credits template, and a quick rundown of how to make a great poster.Continue reading How to Make a Movie…
How can you describe your entire movie in only a few words? All that hard work, time, and money comes down to a simple phrase: the movie tagline. We combed through countless taglines, and picked the best movie taglines of all time so you can better craft your own. Let’s go!Continue reading The Best Movie Taglines — 75 Examples And Why They Work
Arguably even more than film, television relies on writers. Quite simply, without talented screenwriters, the vast expanse of TV we’re familiar with today wouldn’t exist. TV scripts are the backbone of the industry, and a great twenty-five pages can launch countless hours of beloved people, places and plots. By poring through TV script examples, you can learn the formatting, technique, and craft required to write the next great series.Continue reading TV Script Examples — Different Types, Lengths & Genres
Branded content is a powerful marketing technique that can elicit emotions in its consumers, build trust between consumer and brand, and increase brand revenue. If done well, it can be extremely effective, but it often receives a negative connotation as skeptics wonder if the hyper-dramatized content often associated with it, is working only for the better of the brand. But is that always the case? What is branded content and can it do for both the brand and consumer? Continue reading What is Branded Content? Examples from Successful Campaigns
Navigating our uber-connected, tech-driven world can be overwhelming for filmmakers. Making a successful short film is exhausting enough. But keeping your crew -- and followers -- up to date, minute by minute, might feel like one step too many. All of the mediums might overwhelm you, but deep down you know you using them will help your film.But, you don’t need to be on every single social media platform in order to capitalize. You just need to choose your methods wisely, and set them up for maximum efficiency. In today’s post, I’ll show you what you need to stay connected…
