Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It all comes down to timing. One of today’s most relevant "advanced techniques" is the concept of kairos, or acting at the opportune moment. In this post, we’ll give you a kairos definition, useful kairos examples, and a firm grasp of lofty concepts. Get ready to hone your timing to make stronger advertising videos.Continue reading What is Kairos in Rhetoric — Definition and Examples Explained
A Close-up shot is one of the most commonly used shot sizes in film and television, but there are ways to make your close-ups extraordinary. It may be when you decide to use them in your story, or how you angle your camera to get an added emotional effect, or by surrounding them with varying shot sizes. In this post, we’ll break it down for you. Continue reading Close-Up Shots: Examples of Camera Movement & Angles
An audience may sit through poor picture quality, but they will rarely tolerate flawed poor sound. It is more than 50 percent of your project. In this post, we’re going to review the basics of on set sound recording. This includes equipment, elements, and proper recording techniques.Watch: Sound Recording — Science & Gear ExplainedSubscribe for more filmmaking videos like this.AUDIO RECORDING SYSTEMSWhat is single system?When it comes to film and video sound, the first thing you need to determine is whether to use a single or double audio recording system.In a single system, audio is captured directly into the camera,…
Preparation is key if you want to know how to pitch a TV show. Thousands of creators each year try to get their TV show ideas in front of major streaming services like Netflix, Hulu, and HBO. But how do you stand out in a world full of pitches? This guide shows you exactly how to pitch a TV show: from logline and pitch deck to mastering pitch meetings and tailoring your approach for different networks.Continue reading How to Pitch a TV Show Like a Pro [Free Pitch Template]
who couldn’t use a little more power in their powers of persuasion? Whether you’re a video advertiser, MBA student, or high school sophomore trying out for the debate team, you need to know how to win over your audience. One of the best ways to do this is with ethos. But what is ethos? It can be the quickest way to cut through clutter and establish trust with your audience. In this post, we’ll provide you with a straightforward ethos definition, plenty of useful ethos examples, and an easy grasp of heavy concepts. By the end of this article, you’ll…
W hen you’re working on a movie or TV show, it can be hard to plant the audience inside the character's point of view. Today we’re going to go over the POV, or point of view shot. We’ll define it, see it in action, and talk about why it belongs on your shot list. Continue reading Point of View Shots: Creative Camera Movements & Angles
Looking to brainstorm new characters? Perhaps, you want to flesh out existing characters or pair them against another character to maximize drama and develop deeper character arcs. Writing a compelling character is easier said than done. However, it's helpful to consider tried-and-true character archetypes to ensure every character behaves in a way that is unique, consistent, and believable. In this post, we'll identify the various character archetypes that you can use to enhance your own characters. Plus, we'll include plenty of iconic character archetype examples from your favorite movies and TV shows. Lastly, we'll define which character archetypes can be…
The way you frame your actors or subjects conveys a message to the audience. Send the wrong one, and the audience goes packing. But a properly executed high angle shot can produce the exact message you're after. Today we’re going to go over the high angle shot and how it’ll help you add subtext to your shot selection and variety to your shot list. Along the way, we'll go over the various applications for this essential camera angle so you'll know exactly when and how to use it. Continue reading High Angle Shot — Camera Angle Explained & Iconic…
Want to stir your viewers’ emotions? Whether you’re shooting a commercial, planning a pitch, or training your sales team, you need to know how to connect where it counts. Make the audience feel it. Okay, sounds good, but how? Aristotle’s got you covered. In the fourth century B.C., the ancient Greek philosopher posited three modes of persuasion that endure to this day. Aristotle’s “rhetorical triangle” — ethos, pathos, and logos — continues to fuel the best in advertising. So, what is pathos? We’ll give you a pathos definition, lots of useful pathos examples, and a practical grasp of the heavy…
T here are so many screenwriting books out there that claim to be the best, so how do you know which ones to buy? Today we’re going to go through the very best screenwriting books. We'll help you discover how each screenwriting book can help you break your story and open new doors in your career. Some people do a top ten screenwriting books list. We went with fifteen. These books are the sort of resources that writers at all stages of the process, and in all stages of their career, turn when they need a little insight. So…
