W hen brands tackle important issues, and use their massive reach to spread positivity, they create win-win content for their viewers. Making inspiring ads is no easy task. But if you start with a genuine message and a firm understanding of how advertising techniques work, you can naturally stir up emotional responses from your audience.… Continue reading The Most Inspiring Ads For 2021 That Every Agency Should See
A t first, Adobe abandoned their Adobe Story Twitter handle. And then, last February, Adobe announced plans to discontinue their Adobe Story CC screenwriting app. Continue reading The Best Adobe Story Screenwriting Alternatives of 2021
HomeEthosPathoslogosTelosKairos Ethos, pathos and logos are techniques of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. We’ll show you how to employ each of the techniques and present some awesome examples along the way.Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques… Continue reading Ethos, Pathos & Logos: Persuasive Advertising Techniques (2021)
If you’re a filmmaker at any level, you know there are many scriptwriting software options out there to aid your writing process. Continue reading 9 Best Screenwriting Software Tools to Use in 2021
Some directors are very particular about their fake blood (*cough* David Fincher). Others just want something that looks realistic enough without staining the set and wardrobes.Continue reading The Best DIY Fake Blood Recipe [with FREE Blood Spectrum]
If you have a great concept for a film, odds are you want to tell it immediately. That’s good, but even better is writing with a plan — and that means a great film treatment. Continue reading How to Write a Film Treatment (FREE Film Treatment Template)
I think you’ll agree that planning a shoot can be a little scary. Perhaps you know the shots you want, but still worry about everything cutting together in post. After all, it is very hard to think of everything on a stressful shooting day.Continue reading How to Make a Shot List Using StudioBinder’s Shot List Software
T here comes a point in every video project when you should consider how you’ll use text graphics. Maybe you need lower thirds to fill the audience in, or an eye-popping titles sequence to establish your project’s mood. Solving how to add text to a video can be overwhelming.Continue reading Text Graphics in Video: Top Trends… Continue reading Text Graphics in Video: Top Trends For Video Creatives
Finding a video lighting kit for an upcoming film can be a daunting task. There are many different kinds of lights you can use, and each have their own strengths and weaknesses.Continue reading Production Lighting: The Best Video Lighting Kits for Filmmakers