W hat were the best super bowl commercials this year? Not just the good ones, but the best ones. From the halftime show to shouting at your friend for not buying the right guacamole, the Super Bowl is an American tradition that brings in 112.3 million viewers this year. But in many cases, as recent polls suggest, it’s the Super Bowl commercials that unite viewers around the screen of their choice. Continue reading The Best Super Bowl Commercials: What Creatives Can Learn
Why do I always see the same GIF over and over again. You know the one. It’s Michael Jackson, from his “Thriller” music video, eating popcorn in a movie theatre. According to Know Your Meme, it was popularized in 2007 and serves as a humorous signal to internet trolls. But what's so appealing about the Michael Jackson Popcorn GIF? Continue reading The Michael Jackson Popcorn GIF
Production call sheets are arguably the backbone of a well-run film production. They provide all the crucial information everyone needs to know before they show up on set. Without a call sheet, it is exponentially more difficult to maintain professionalism, organization, and efficiency during your shoot. Let’s look at what call sheets do, why they're important, and what you need to know to make one.Continue reading How to Make a Production Call Sheet From Start to Finish
Production scheduling can be a tedious process that can quickly become overwhelming. But it doesn’t have to be that way. Creating a strong scene breakdown expedites and clarifies the scheduling process. We’ll look at how to make a scene breakdown, how it factors into scheduling, and why it’s so important.Scene Breakdowns ExplainedWhat is a Scene Breakdown?A script breakdown is made to kick off pre-production.So you've got your script in hand and your pre-production team ready for action. Don’t freak out: you just need to organize what you need for each scene. This is called a scene breakdown (or “script breakdown”…
AV Script Writing SoftwareStress-Free AVAV script writing software for all creatives, built into the world’s leading TV & film production management solution. Explore WriteExplore all the features in the Write solution ScreenwritingWrite for film & TV AV Scripts2-column scripting DocsDraft documents Story OutlineStory index cards Browse all solutions ➜ AV Script at a GlanceComplete AV Script SoftwareStudioBinder’s AV script writing software has everything a creative needs to plan and collaborate. Whether you’re making a music video or documentary, developing a marketing campaign, or scripting a commercial.AV Script StructureBreak your script into segmentsStudioBinder keeps your AV script organized. Segments are a…
As the lovechild of the Costume Drama and the Fantasy Adventure, the Western might have more considerations that go into producing it than any other genre. When shooting a western, you’ve got costumes, animals, and stunt work to contend with. You’ve got locations and dirt and weather…And that’s just on an ordinary shoot day. In this post, take a look at a few of the many considerations that go into shooting a western by breaking down a scene from HBO’s Westworld. Continue reading Breaking Down the Contemporary Western: Westworld
Video concepts are only as good as how you pitch them. Your video agency may have the next ‘Got Milk’ campaign on your hands, but if you go into the meeting rambling and unprepared, it won’t matter.Continue reading How to Pitch a Video Concept that Wins Over Clients
If you’ve seen one commercial, you've seen 'em all, right? Not exactly. Each commercial is a unique production and requires everything a short film does. Scripts, shot lists, script breakdowns, shooting schedules, and more. In this post, we break down the TV commercial production process and everything you need to do before the cameras roll.Continue reading TV Commercial Production Prep — From Script to Schedule
You, a production professional, know how to make script sides.The 2nd AD tells you, “Make script sides and distro when they’re done.” But what if you’re responsible for sending script sides to actors and crew? What are sides, exactly, and why are they so important in production? How do you make them? What does distro mean? In this article, we’ll cover how to make script sides like a master. By the end, you’ll be ready to take your productions — and your career — to the next level.Continue reading How to Create Script Sides for Film & TV [with Examples]
Follow a director and producer on their journey from script to screen, and how they used StudioBinder to make it.