Brand storytelling is the difference between marketing that interrupts and marketing that sticks. Most people don’t remember the last ad that caught their attention. Or even the last ad they saw. But they can tell you how a brand made them feel years ago. That’s the gap brand storytelling closes. This article covers what is brand storytelling, why it works, and how to build one. It looks at the brands that do it best and walks through a branded content strategy that holds up. Continue reading What is Brand Storytelling? Definition, Strategy & Examples
Two filmmakers can tell the exact same story and create completely different emotional experiences. They do this simply by changing how the story is told. That difference comes down to narrative techniques. Narrative techniques are the methods storytellers use to control how a story unfolds. They control what the audience knows and when they know it. They shape what the audience sees, when they see it, and how they interpret it. In other words, narrative techniques sit between story and audience. They determine how information is delivered, shaping pacing, perspective, and emotional impact. Two stories with identical characters and events…
The Blood Meridian book is often called the greatest American novel of the 20th century. Many readers also call it one of the most brutal books ever written. Blood Meridian, Cormac McCarthy's 1985 novel, sits at the edge of what fiction can do. It is historical and philosophical at the same time. It is precise in detail but elusive in meaning. This article breaks down the Blood Meridian book - what the story is, why it is difficult, and whether it is worth reading. It also answers the question film lovers keep asking: why has no one managed to adapt…
