Mood boards are often used to explore ideas and stories visually. Whether it be through art, design, or film, having a mood board as a starting point can help jump start the creative process. We’ve rounded up some of the best mood board examples from film, design and art that serve as great sources of inspiration for projects of all kinds from fashion to interior design to cinema. Let’s dive in.
Fashion Mood Board Examples
This fashion mood board created by Ana-Ruxandra Nastase showcases how fashion and brand come together. Color’s are intentional and showcased throughout the board via materials, photography, and design. The board shown above is only a part of a series of mood boards created to make the process of branding easier and more intentional.
The components of a successful fashion brand include a strong visual identity, a well-defined target audience, and quality products that demonstrate your brand’s message, all of which can be found visually on this board.
Brand Mood Board Examples
A brand campaign is an organized effort to promote a business’s products, services, or messages. It is important for businesses to create campaigns that capture their desired audience's attention and resonate with them emotionally. Brand campaigns should be well-thought-out and have clear objectives in order to be successful.
In an effort to do exactly that, Creative Director Ivan Zimmermann created this mood board to show case the coolness and taste of Coca Cola No Sugar.
Zimmerman speaks of the creative approach to the campaign saying, “Taste is so much more than sugar / no sugar. Taste can be a metaphor, a mindset, a trend. And we saw an opportunity: To position the taste of CCNS as aspirational, beyond a flavor, an attitude.”
Film Mood Board Examples
Midnight in Paris is a 2011 romantic comedy-drama directed by Woody Allen and starring Owen Wilson, Rachel McAdams, Kathy Bates, and Adrien Brody. It follows the story of Gil Pender (Owen Wilson), a successful Hollywood screenwriter who visits Paris for inspiration. During his time there, he discovers a magical world at midnight where he meets some of the most renowned figures from history including Ernest Hemingway, Pablo Picasso, Salvador Dalí, F. Scott Fitzgerald and Gertrude Stein.
In history and in the film, Gertrude Stein’s Paris apartment became a legendary gathering place for renowned artists to share ideas and feedback and work. Oscar nominated productions designer Annie Seibel utilized this mood board to bring this historical flat to life. Elements like furniture pieces to wall paper room layout are all seen in the film mood board.
Brand Mood Board Examples
This brand mood board created by Jake Paul White is immediately emotional, evoking a sense of warmth. Jake Paul White (on creating the mood board) writes, “A mood board inspired by summer and the ocean to create a brand mood that represents the feeling of happiness, warmth and freedom.”
Restaurant Mood Board Examples
This completed mood board design by the Nice Branding Agency includes various visual elements that are cohesive and distinct. The mood board serves as a brand guide show casing both a primary and secondary font of the restaurant brand. In the middle, six brand colors are shown and are repeated throughout the board.
The energy is depicted in the “mood” section of the board showing fun patterns and imagery that create a sense of liveliness with the restaurant brand.
Creative Agency Mood Board Examples
It is easy to tell that this mood board of a Hampton’s aesthetic by Honor Creative is deeply inspired by the ocean. The execution of this common theme is executed with beautiful simplicity and intention. Minimal imagery is included, yet it is exactly enough for us to get a feeling of being in the Hamptons with ocean air at a seaside cottage. The colors emulate the blue hues of the ocean and the beige tones of sand.
Brand Mood Board Examples
A brand mood board is an integral tool in creating a successful brand. It helps to define the visual identity of your brand and acts as an inspiration throughout its development. This mood board designed by Ashbel Ong will serve as a great reference point for brand aesthetics like colors, fonts, logo and other elements that make up the company's look.
When learning how to create a brand mood board, it’s important to ensure all of these elements are cohesive and work well together as it does in this board.
Photography Mood Board Examples
Landscape photography is a genre of photography that focuses on capturing the beauty of natural scenery and the grandiose of the outdoors. It requires an artist’s eye to bring out the unique features present in each location and can take considerable planning and patience to execute.
A great way to plan a shoot is by creating a photography mood board like this one designed by Edryl Marc Veloria. Learning how to create a photography mood board will help you make creative decisions before arriving to the shoot.
This mood board showcases the colors that are to be captured in the landscape photography — the pink and white hues of sunset above a mountain sky.
Fashion Design Mood Board Example
Fabrics are the foundation of fashion design, providing support and structure to each garment. From lightweight silk chiffon to heavy wool tweed, fabrics come in many varieties and finishes that can be used to create countless looks. Designers must understand the nuances of individual fabrics in order to choose the best one for a specific project or look. This is key when learning how to create a fashion design mood board.The image above is a page dedicated to fabric within a larger fashion design mood board designed by Valeria Gómez Giraldo. It shows the detail and intentionality that goes into the craft and show cases how to present fabrics in a mood board.
Graphic Design Mood Board Examples
A typography mood board is a collage-like layout that showcases different typefaces, which can either be in the form of letters, words or phrases. This is a great way for designers to visually explore ideas and create their own personalized style such as in this mood board by Design Stocks. By collecting a range of fonts, they can easily compare and contrast how each one looks in combination with the other elements present in their design.
Typography mood boards also serve as a reference point, allowing designers to access relevant typefaces whenever they need inspiration or have to work on a project quickly. Creating this kind of collection can streamline the design process and help bring any concept to life as efficiently as possible.
Photoshoot Mood Board Examples
A photoshoot mood board is an essential tool for any photographer or creative team. It helps them to define a vision for the shoot and stay on track throughout the creative process. By collecting images, colors, textures and other visual elements into a single place, photographers can easily draw inspiration and get everyone involved in the same page.
This mood board design by Lena Mkrtchyan Armenia showcases a concept for a rap photoshoot. The details of color, energy, and wardrobe are all shown in the board.
Graphic Design Mood Board Examples
A great business card should capture a person’s attention and showcase the most important information in an easy to read format. It should also be designed with care, using high-quality materials and eye-catching colors that reflect the company's branding. With this in mind, business card designers have to decide on more creative aspects than most imagine. This mood board design by Design Stock showcases elements such as graphic design, material, and color in a concept business card.
Fashion Mood Board Ideas
While our last fashion design mood board on this list focused on fabric and material, this one designed by Mariana Azevedo focuses on color. Color plays an essential role in fashion design, as it helps create a unique and memorable aesthetic that speaks to the personality of the brand. The bright colors Azevedo has chosen speaks to the personality of the design.
By carefully selecting the right colors for a particular piece or collection, designers can evoke certain emotions and communicate messages they want to convey. It’s also important to consider how colors interact with each other, or how they might look when combined with different textures or materials.
Package Design Mood Board Example
This mood board is a concept product packaging board designed by Rana Attia. Product packaging design juggles various design elements. The colors, images, shapes, and text all need to work together to create a coherent look that is easy to understand.
It’s also important to consider how the packaging will function; it must keep products safe and secure during transportation, but also allow for ease of access by consumers when they are ready to use it. Product packaging design should be eye-catching, informative, and tailored to the product, all of which are expressed in this mood board.
Interior Design Mood Board Example
This modern bedroom mood board design by Menaa Hussien makes a common design theme like modernity a bit more unique. Learning how to create an interior design mood board can be difficult when taking on common themes like modernity. This board, however, balances a creative blend of traditional and contemporary elements.
It shows a mix of different materials, colors, shapes, and textures to create a unique take on a modern bedroom. Not to mention, the mood board utilizes more than just pictures of bedroom pieces, but rather colors and textures from nature and materials that evoke emotion and feeling.
Mood boards are an invaluable tool for any creative field. They help to organize thoughts and ideas, enabling professionals to create a unique and visually pleasing product.
Utilizing a mood board can make the creative process smoother and more efficient — allowing professionals to get the most out of their project. Not only that, but they can also serve as an inspiration, helping to generate new ideas and spark creativity. For anyone in a creative field, a mood board is guaranteed to be a great asset.
Create an Aesthetic Mood Board
Now that you’ve seen some great mood boards from all types of creative mediums, you might be thinking about making a mood board for your own project. If this is the case, check out our next article where we dive into how to create an aesthetic mood board.