T he late Stephen Hawking said, “Science is beautiful when it makes simple explanations of phenomena.” This sentiment rings true for advertisers as well. When a brand has a product or service they are looking to promote, they want a tool that easily informs customers about its benefits. This is where explainer videos come in handy. Continue reading The Best Explainer Video Trends for Your Brand
G oPro is the world's most versatile camera. So why don’t more filmmakers use it? The GoPro does get plenty of use. Continue reading How to Make the Best GoPro Videos to Build Your Brand
home → TEMPLATES → StoryboardDocumentary Storyboard TemplateDocumentary storyboard templateThough the documentary film process is largely made possible by capturing unexpected moments on film, you can still use a documentary storyboard template to help you plan around certain scenarios throughout. As you brainstorm what you hope to discover on your documentary journey, and maybe even begin gathering some interview and b-roll footage, you can use a documentary storyboard to make the best and most effective use of that footage and those broad ideas. Making a documentary storyboard isn’t like storyboarding a narrative film, because it’s less about making a fixed plan from…
W hat were the best super bowl commercials this year? Not just the good ones, but the best ones. From the halftime show to shouting at your friend for not buying the right guacamole, the Super Bowl is an American tradition that brings in 112.3 million viewers this year. But in many cases, as recent polls suggest, it’s the Super Bowl commercials that unite viewers around the screen of their choice. Continue reading The Best Super Bowl Commercials: What Creatives Can Learn
Video concepts are only as good as how you pitch them. Your video agency may have the next ‘Got Milk’ campaign on your hands, but if you go into the meeting rambling and unprepared, it won’t matter.Continue reading How to Pitch a Video Concept that Wins Over Clients
Writing a great character arc is a challenge. Great characters and their arcs are what drive a plot, make a story relatable, and memorable. In this post, we're going to teach you how to write a great character arc. We'll also discuss some excellent character arc examples along the way. Continue reading How To Write a Compelling Character Arc
Most screenwriters write with one singular goal in mind: selling the screenplay they’ve been toiling away on for months (if not years). But what newer writers may not know is that there’s often a step before the official sale. This is called “optioning” and can be seen as a right step on the path to seeing your work on the big screen. So, what does it mean to option a script? In this article, we’re going to go over the definition and a brief overview of what “optioning” means in today’s market. Let’s get started. Continue reading What Does It…
Filmmakers dream of getting the greenlight– the go-ahead from a studio to get started on their project. But even a greenlight doesn’t necessarily mean a movie will see the light of day, or the darkness of a theater. There is still, unfortunately, the possibility of a turnaround. What does turnaround mean in film, and how does it come about?Continue reading What is Turnaround in Film — Definition & Examples Explained
So someone forwarded you a production time report (aka the “SAG Exhibit G”) to fill out for your production, and you have no idea where to start? Fear not! You have come to the right place. This quick and easy guide will walk you through everything you need to know.Continue reading The ABC’s of SAG Exhibit G — A Complete Step-by-Step Guide
The race is on to find the next creative digital advertising trends.Continue reading The Best Creative Digital Advertising Trends
