Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts taking place every Spring in New York. Over the course of this article, we’re going to define the event, its importance to the TV Industry as a whole and how it’s evolved over time. Let’s dive in. Continue reading What Are Upfronts in TV — How Advertising Works in Television
The race is on to find the next creative digital advertising trends.Continue reading The Best Creative Digital Advertising Trends
When brands tackle important issues, and use their massive reach to spread positivity, they create win-win content for their viewers. Making inspiring ads is no easy task.But if you start with a genuine message and a firm understanding of how advertising techniques work, you can naturally stir up emotional responses from your audience.In today’s post, we’ll look at some stunning and recent inspiring ads. We’ll focus on why their techniques delivered such inspirational advertisements.Continue reading The Most Inspiring Ads That Every Agency Should See
The best advertising and marketing campaigns seem to come out of nowhere, don't they?Continue reading Learning from the Best Marketing and Advertising Campaigns
Whether you’re a marketer for a film studio or somebody looking for better ways to self-promote, you should know what it takes to make an awesome EPK. But what is an EPK? We’re going to answer the question “what is an EPK” by looking at its definition. Then, we’ll show you how to make an eye-catching EPK by breaking down some real-world examples. By the end, you’ll have all the knowledge and tools needed to make a promotional package that will help get the word out.Continue reading What is an EPK — A Creator’s Guide to the Electronic Press Kit
If you’re creative, and you envision yourself in a leadership role, you might have thought about how to become a Creative Director. But in addition to having creative vision, to be a creative director requires well-developed soft skills (listening, collaboration). Not to mention, these executive level positions take time to work towards. Let’s look at what is a creative director and how to become one. Continue reading What is a Creative Director — Job Description & Duties Explained
The Rotten Tomatoes ratings system―good or bad? Well, I’d say it’s a bit better than the original way tomatoes were used to judge entertainment. Because even if we want to throw fruit at the screen, 21st century technology reminds us we don’t have to. Rotten Tomatoes will provide us with a fair Critic consensus before we even get to the theatre (saving us a ton of food and money).So how does Rotten Tomatoes work, exactly? Is it a reliable judge of... characters... Okay, okay, hold your tomatoes please. Let’s get a behind the scenes look at how it all works.Continue…
Repetition and rhythm can make mundane ideas have tremendous impact. A great example of this done in a very specific way is chaismus. While its use has been traced back to ancient texts, including the Bible and works of classical Greek and Latin authors, its formal identification and naming as a distinct rhetorical device occurred much later. But what is chiasmus exactly? Continue reading What is Chiasmus — Definition, Examples, and Uses
Is there any better feeling than winning an argument? Fortunately, Aristotle gave us the key to doing just that millennia ago. The Greek philosopher laid out three key components to persuading an audience that continue to be relevant today. So what is the rhetorical triangle? And how can you use it?Continue reading What is the Rhetorical Triangle — Definition & Case Study
Want your movie to have a professional movie poster? Every "one sheet" movie poster has ONE thing in common. It's called "the billing block,” which is the industry-standard way of formatting movie poster credits. However, those variable fonts and specific movie poster credits "looks" are tough to format. Don’t worry. To make a movie poster you just need the right formatting and you can do this with a movie poster credits template. We'll help you out with a free movie poster credits template, and a quick rundown of how to make a great poster.Continue reading How to Make a Movie…
