Ever noticed how your favorite character in a TV show always seems to be sipping from a certain brand of coffee or how the hero in a blockbuster movie never fails to drive the same flashy car? It's not by chance. This is the subtle art of product placement, a marketing strategy so seamlessly woven into our entertainment that we barely even notice it. These placements captivate our attention, subtly molding our perceptions and desires, often without our conscious awareness.Continue reading What is Product Placement in Movies and TV — With Examples
There are a ton of professionals involved in Post-Production, and trusting each other probably matters more in 'post' than any other time in the filmmaking process. These are the final steps and they’re the glue that holds the movie together, literally. So, what is Post-Production, who’s involved, and what should you consider before it begins? Let’s take a look.Continue reading What is Post-Production — The Final Steps in the Process
Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts taking place every Spring in New York. Over the course of this article, we’re going to define the event, its importance to the TV Industry as a whole and how it’s evolved over time. Let’s dive in. Continue reading What Are Upfronts in TV — How Advertising Works in Television
The race is on to find the next creative digital advertising trends.Continue reading The Best Creative Digital Advertising Trends
When brands tackle important issues, and use their massive reach to spread positivity, they create win-win content for their viewers. Making inspiring ads is no easy task.But if you start with a genuine message and a firm understanding of how advertising techniques work, you can naturally stir up emotional responses from your audience.In today’s post, we’ll look at some stunning and recent inspiring ads. We’ll focus on why their techniques delivered such inspirational advertisements.Continue reading The Most Inspiring Ads That Every Agency Should See
The best advertising and marketing campaigns seem to come out of nowhere, don't they?Continue reading Learning from the Best Marketing and Advertising Campaigns
Whether you’re a marketer for a film studio or somebody looking for better ways to self-promote, you should know what it takes to make an awesome EPK. But what is an EPK? We’re going to answer the question “what is an EPK” by looking at its definition. Then, we’ll show you how to make an eye-catching EPK by breaking down some real-world examples. By the end, you’ll have all the knowledge and tools needed to make a promotional package that will help get the word out.Continue reading What is an EPK — A Creator’s Guide to the Electronic Press Kit
Logos is a mode of persuasion that appeals to logic. Logos has been used for thousands of years, and it is still used today to communicate reason. We’re going to look at a variety of logos examples, but first, let’s explain what it is, and how it’s different from the other rhetorical appeals: ethos and pathos. Continue reading Logos Examples in Literature, Speeches, Ads & More
If you’re creative, and you envision yourself in a leadership role, you might have thought about how to become a Creative Director. But in addition to having creative vision, to be a creative director requires well-developed soft skills (listening, collaboration). Not to mention, these executive level positions take time to work towards. Let’s look at what is a creative director and how to become one. Continue reading What is a Creative Director — Job Description & Duties Explained
The Rotten Tomatoes ratings system―good or bad? Well, I’d say it’s a bit better than the original way tomatoes were used to judge entertainment. Because even if we want to throw fruit at the screen, 21st century technology reminds us we don’t have to. Rotten Tomatoes will provide us with a fair Critic consensus before we even get to the theatre (saving us a ton of food and money).So how does Rotten Tomatoes work, exactly? Is it a reliable judge of... characters... Okay, okay, hold your tomatoes please. Let’s get a behind the scenes look at how it all works.Continue…
